'advertising'

Grocery giant plays film director

Big Ideas

Grocery giant plays film director

Grocery giant plays film director
Procter & Gamble : Walmart : P&G
Micro entertainment set to make mega impact

Big Ideas

Micro entertainment set to make mega impact

Micro entertainment set to make mega impact
Informa Telecoms And Media : Apple : Netflix
Justin Basini : Monetising personal information

Viewpoints

Justin Basini : Monetising personal information

Allow CEO Justin Basini talks about monetising personal information. 
Justin Basini : Allow : Self Quant
Deep Frieze: Property sale is turned into an art form in London

News

Deep Frieze: Property sale is turned into an art form in London

London ­– For the 2014 Frieze Art Fair, New York collective Shanzhai Biennial created an installation that tested the boundaries between art and ...
Frieze London : Shanzhai Biennial : Estate Sales
Total Retail

Markets

Total Retail

Brands are increasingly looking to the complex online networks we call Mega-systems, which include Facebook, Google and Amazon, to use their data f...
Facebook : Google : Amazon
Olympian effort

News

Olympian effort

Rio de Janeiro – As we approach the halfway point of the 2016 Olympic games, LS:N Global takes a look at the best advertising and initiatives conne...
2016 Olympics : Rio De Janeiro : Branded Content
Point to Purchase

Micro Trends

Point to Purchase

Interruption advertising and brash product placement are being supplanted by content-rich buying platforms that do not jar with viewer or customer ...
Video : V-Commerce : Content
You, the Product

Micro Trends

You, the Product

‘People have a growing awareness that their personal information has value, and that others are capturing it,’ Shane Green, CEO of personal data cu...
PIE : Data : Social Profiling
Monotype: Beyond Authenticity

Viewpoints

Monotype: Beyond Authenticity

The type foundry on winning consumer trust through co-creation, transparency and typography.
Monotype : Trust : Typography
Four out of five consumers want social media to be part of shopping

Big Ideas

Four out of five consumers want social media to be part of shopping

Four out of five consumers want social media to be part of shopping
Google : Purchase Online : Research Offline
Stat: Big screens continue to dominate global streaming

News

Stat: Big screens continue to dominate global streaming

Research from streaming analytics company Conviva reveals that video streaming consumption continues to grow in popularity among global consumers.
Stat : Stats : Statistic
Eco-Bot takes aim at climate disinformation

News

Eco-Bot takes aim at climate disinformation

As global leaders convene at COP26 to discuss environmental policies and set new targets, the Eco-Bot project is seeking to expose corporate greenw...
Sustainability : Technology : Social Media
This climate crisis campaign uses war-time language

News

This climate crisis campaign uses war-time language

Non-profit branding and advertising agency Among Equals is aiming to broaden support for the UK’s Climate and Ecological Emergency Bill (CEE Bill) ...
Sustainability : Design : Society
Kik is the first mainstream messaging app to create its own cryptocurrency

Big Ideas

Kik is the first mainstream messaging app to create its own cryptocurrency

US – The new medium of exchange, Kin, is based on Ethereum blockchain technology.
Finance : Retail : Technology
Mosquito killer

News

Mosquito killer

Rio de Janeiro – A billboard is just a billboard, until it saves a life, which is what the Mosquito Killer Billboard is attempting to do in Brazil.
Life-saving Campaigns : Billboards : Brazil
Study lifts the lid on teenage purchasing decisions

Big Ideas

Study lifts the lid on teenage purchasing decisions

A focus group study has revealed insights into the online shopping habits of teenage girls.
Teenage Shoppers : User Generated Content : Insta-real
The Future Laboratory partners with NewsLifeMedia

Big Ideas

The Future Laboratory partners with NewsLifeMedia

The Future Laboratory partners with NewsLifeMedia
The Future Laboratory : Media : Collaboration
Car marketing targets Athena Woman

Big Ideas

Car marketing targets Athena Woman

American car manufacturers are changing their marketing strategy by featuring entrepreneurial, empowered women.
Cars : Athena : Buick
Quiet message: Selfridges ads focus on aesthetics

News

Quiet message: Selfridges ads focus on aesthetics

Quiet message: Selfridges ads focus on aesthetics
Selfridges : No Noise Campaign : Logo Free
Cannes Lions 2014 Show Report Part 3

Big Ideas

Cannes Lions 2014 Show Report Part 3

In part 3 of LS:N Global's report on Cannes Lions 2014 we look at how advertisers are collaborating with artists and making data emotional. 
Cannes Lions : Cannes Lions 2014
How the world’s largest online shopping mall is shaping our lives

Big Ideas

How the world’s largest online shopping mall is shaping our lives

At Dutch Design Week 2018, designers from Design Academy Eindhoven hosted Geo-Design, an exhibition that examined the growth of Chinese retail mono...
Retail : E-commerce : Dutch Design Week
Late-night talk shows lose viewers but live audience remains strong

News

Late-night talk shows lose viewers but live audience remains strong

Viewer numbers of late-night talk shows have fallen in the past decade, but fans, tourists and fun-seekers continue to queue up to join the studio ...
Society : Media & Entertainment : Technology
Touchland positions hand sanitiser as provocative

News

Touchland positions hand sanitiser as provocative

Responding to the desire for physical touch in the inter-Covid period, hand sanitiser brand Touchland is taking a subversive approach to marketing ...
Health & Wellness : Youth : Society
T Levels will offer British youth a new qualification

News

T Levels will offer British youth a new qualification

The Department for Education (DfE) has unveiled a new marketing campaign for its new, post-GCSE technical qualification.
Youth : Education : Workplace
Workers are increasingly postponing their retirement

Big Ideas

Workers are increasingly postponing their retirement

US – According to the US jobs report, almost 19% of people aged 65 or over were working in the second quarter of 2017.
Workplace : Culture : Finance
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