News
15 : 11 : 21

London – Designed to be a more empathetic online space for chronic pain support, Leva uses visual cues and soft colourways to promote its more accessible yet personalised approach to pain management. Uniting the fields of physiotherapy, psychology and medication, Leva combines health expertise with nurturing support and realistic, home-based care strategies for people seeking treatment for back, joint and nerve pain, in palliative care or undergoing cancer treatment.

Its emotionally intelligent branding, created by agency That Thing, seeks to avoid conventional medical cues. It achieves this through a pastel colour palette, various typefaces and stylised animations that communicate information in a friendly and personable way. By implementing this identity, Leva draws on the visual styles we identify in Soft Aid. Joe Weir, co-founder of That Thing, says: ‘Leva presented a great challenge: how do you create a brand that mixes a real caring humanity with expertise and rigour? We knew it couldn’t feel too soft, but it couldn’t feel too clinical either.’

With many consumers dealing with persistent pain on a daily basis, such services are essential in ensuring that people feel supported in a sensitive and relatable way.

Canada – Inspired by its founders' shared love of funk and disco music and low-intervention wines, micro-winery Plot Wines seeks to subvert traditional wine branding and labelling with playfully nostalgic design cues. Purposely selected to shatter stuffy stereotypes around wine, the branding follows a new generation of winemakers seeking to modernise and demystify the sector for Millennial and Generation Z audiences.

In this vein, Plot Wines’ founders, who met while DJing, have opted for a visual identity that combines vibrant colours with retro typography. The name Plot refers to the changing roster of wine plots the brand uses for its growing seasons. Each vintage’s labelling follows suit, with icons that are a nod to the different vineyards that produce its new wines each year.

Communicating the pleasure of eating and drinking well through energetic and playful design, Plot introduces the aesthetics of our Frivolous Foods design direction into the world of wine.

After 18 months in which global consumers took to streaming TV, films and games as relief from the pandemic, research from streaming analytics company Conviva reveals that video streaming consumption continues to grow in popularity, even as the world opens up.

According to Conviva's Q3 2021 State of Streaming report, big screen viewing on smart TVs, connected TVs and games consoles accounted for almost three-quarters (73%) of all video streaming consumption during the quarter. This figure rises to 82% in North America but is just 14% in Asia, where desktop and mobile viewing is more common, reflecting a nation that is potentially viewing on the go.

With these figures in mind, advertisers should capitalise on the viewing habits of global consumers, making sure to retain brand visibility via big screen mediums. While the popularity of big screen formats in the US indicates an interest in communal viewing platforms in home environments, it also points to brand-led streaming opportunities, something we explore in Luxtainment.