News 15.11.2021

News

Empathetic aesthetics for anti-clinical care, Burger King’s crypto loyalty programme and global video streaming remains at pandemic levels.

Pastel branding softens this chronic pain platform

Leva by That Thing, UK
Leva by That Thing, UK
Leva by That Thing, UK

London – Designed to be a more empathetic online space for chronic pain support, Leva uses visual cues and soft colourways to promote its more accessible yet personalised approach to pain management. Uniting the fields of physiotherapy, psychology and medication, Leva combines health expertise with nurturing support and realistic, home-based care strategies for people seeking treatment for back, joint and nerve pain, in palliative care or undergoing cancer treatment.

Its emotionally intelligent branding, created by agency That Thing, seeks to avoid conventional medical cues. It achieves this through a pastel colour palette, various typefaces and stylised animations that communicate information in a friendly and personable way. By implementing this identity, Leva draws on the visual styles we identify in Soft Aid. Joe Weir, co-founder of That Thing, says: ‘Leva presented a great challenge: how do you create a brand that mixes a real caring humanity with expertise and rigour? We knew it couldn’t feel too soft, but it couldn’t feel too clinical either.

With many consumers dealing with persistent pain on a daily basis, such services are essential in ensuring that people feel supported in a sensitive and relatable way.

Strategic Opportunity

As people recognise the need for continuing mental and physical support, there is growing demand for anti-clinical healthcare. Draw on empathetic language and aesthetics to humanise your products and services

Plot’s retro energy targets modern drinkers

Plot Wines, US Plot Wines, US
Plot Wines, US Plot Wines, US

Canada – Inspired by its founders' shared love of funk and disco music and low-intervention wines, micro-winery Plot Wines seeks to subvert traditional wine branding and labelling with playfully nostalgic design cues. Purposely selected to shatter stuffy stereotypes around wine, the branding follows a new generation of winemakers seeking to modernise and demystify the sector for Millennial and Generation Z audiences.

In this vein, Plot Wines’ founders, who met while DJing, have opted for a visual identity that combines vibrant colours with retro typography. The name Plot refers to the changing roster of wine plots the brand uses for its growing seasons. Each vintage’s labelling follows suit, with icons that are a nod to the different vineyards that produce its new wines each year.

Communicating the pleasure of eating and drinking well through energetic and playful design, Plot introduces the aesthetics of our Frivolous Foods design direction into the world of wine.

Strategic Opportunity

Use packaging to break away from tradition. Specifically, sectors or brands defined by old customs can connect with young consumers through fresh or sleek branding that makes their products more accessible

Burger King augments loyalty for the crypto era

US – One of the last major fast food chains to offer a loyalty programme, Burger King is partnering with investment app Robinhood to offer customers a chance to win millions of dollars worth of cryptocurrencies if they join the BK Royal Perks programme.

Customers spending more than £3.72 ($5, €4.37) at Burger King can be eligible to win a number of cryptocurrencies from a pool that includes up to 20 Bitcoins, valued at £949,270 ($1,271,202, €1,110,439) at the time of writing. In a drive to scale up its loyalty programme quickly, Burger King has made it simple for winning customers to claim their prize – all they have to do is join the BK Royal Perks scheme. ‘The primary prizing offered is Dogecoin, a few lucky members could receive a full Ethereum or Bitcoin,’ Burger King explains in a release.

As global restaurant chains seek to build more intimate connections with their consumers, digital-first loyalty programmes present an opportunity to engage new audiences. Through BK Royal Perks, Burger King is appealing to Crypto-cliques – communities of digitally savvy consumers that are more receptive to digital brand experiences.

Burger King in partnership with Robinhood, US

Strategic Opportunity

Loyalty programmes are changing. Companies should consider exploring emerging technologies such as cryptocurrencies and non-fungible tokens (NFTs) to meet the expectations of next-gen consumers

Stat: Big screens continue to dominate global streaming

Dell, global Dell, global

After 18 months in which global consumers took to streaming TV, films and games as relief from the pandemic, research from streaming analytics company Conviva reveals that video streaming consumption continues to grow in popularity, even as the world opens up.

According to Conviva's Q3 2021 State of Streaming report, big screen viewing on smart TVs, connected TVs and games consoles accounted for almost three-quarters (73%) of all video streaming consumption during the quarter. This figure rises to 82% in North America but is just 14% in Asia, where desktop and mobile viewing is more common, reflecting a nation that is potentially viewing on the go.

With these figures in mind, advertisers should capitalise on the viewing habits of global consumers, making sure to retain brand visibility via big screen mediums. While the popularity of big screen formats in the US indicates an interest in communal viewing platforms in home environments, it also points to brand-led streaming opportunities, something we explore in Luxtainment.

Strategic Opportunity

Brands across sectors should seize opportunities to offer shoppable advertising or interactive content that connects families watching big screens at home

Previous News Articles
Content Warning wants gamers to risk their life for content

News

Content Warning wants gamers to risk their life for content

Content Warning, a cooperative horror game, is turning gamers into SpöökTubers adventuring into an eerie underground of the Old World to go viral.
Gaming : Pop-culture & Media : Society
Ikea launches its first gaming furniture collection

News

Ikea launches its first gaming furniture collection

Ikea unveiled its inaugural gaming furniture collection, Brännboll, at Milan Design Week 2024, aimed at the increasingly popular casual gaming market.
Gaming : Home & Family : Design
Creating sexually explicit deepfakes to become a criminal offence

News

Creating sexually explicit deepfakes to become a criminal offence

In England and Wales, the government is set to pass a new law to criminalise the creation of sexually explicit deepfake images.
Technology : Pop-culture & Media : Society
Stat: American teenagers are spending more on beauty than ever

News

Stat: American teenagers are spending more on beauty than ever

Piper Sandler Companies has released the findings of its 47th biannual Taking Stock With Teens survey, conducted in partnership with non-profit stu...
Youth : Beauty : Retail
Laura Geller issues comical invitation to Own Your Age

News

Laura Geller issues comical invitation to Own Your Age

New York beauty brand Laura Geller Beauty has launched the captivating campaign Own Your Age, embracing the idea that age doesn't limit beauty, but...
Beauty : Health : Wellness
Lexus reveals Time exhibition at Milan Design Week 2024

News

Lexus reveals Time exhibition at Milan Design Week 2024

Lexus has debuted its installation Time at Milan Design Week – offering visitors an immersive glimpse into the future of mobility.
Mobility : Automotive : Design
Instagram's new tools combat sextortion threat

News

Instagram's new tools combat sextortion threat

Instagram is set to trial new features aimed at combatting the alarming rise of 'sextortion' on its platform.
Technology : Social Media : Safety
Stat: Gen Z and Millennials prioritise healthy eating amid cost of living crisis

News

Stat: Gen Z and Millennials prioritise healthy eating amid cost of living crisis

New research from Lifesum highlights a trend where Gen Z and Millennials are prioritising healthy eating amid the current cost of living crisis.
Food : Health : Wellness
World Retail Congress 2024 daily recap: Elections anxiety and the ‘world’s coolest stores’

News

World Retail Congress 2024 daily recap: Elections anxiety and the ‘world’s coolest stores’

On the closing day of World Retail Congress 2024, retailers looked ahead to a year of global elections, readying themselves to navigate potential p...
Retail : Sustainability : Design
The Emory begins longevity and wellness members’ club Surrenne

News

The Emory begins longevity and wellness members’ club Surrenne

Opening in April 2024, Surrenne at The Emory promises a holistic approach to wellness and longevity in a luxurious setting.
Health : Wellness : Luxury
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more