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US – Condé Nast is using IBM’s super-computer to assist brands with their campaign-building.
Condé Nast
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Influencer Marketing
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IBM Watson
Big Ideas
Medicine meets lifestyle at men’s health centres
An emerging category of men’s health centers in the US is blurring the lines between healthcare and lifestyle.
Healthcare
:
New York Times
:
Men's Health
Big Ideas
Consumers increasingly watching online
Consumers increasingly watching online
Forrester Research
:
Online Video
:
Streaming
Big Ideas
Abandoned shopping carts follow customers online
Abandoned shopping carts follow customers online
Tealeaf
:
E-commerce
:
Criteo
News
Stat: Gen Z reject social media’s overconsumption trap
A new trend is emerging among Gen Z and Millennials who are increasingly wary of the overconsumption driven by online influencers.
Media
:
Society
:
The Overconsumption Mindset
Big Ideas
Generation grey
Global – New research into average life expectancy shows significant increases by 2030.
The Flat Age Society
:
Life Expectancy
:
South Korea
Big Ideas
Building the future of content
US – AOL’s new live video studio is designed to revolutionise the way in which the media company creates branded content.
AOL
:
BUILD
:
Branded Content
Viewpoints
Rei Inamoto: This is micromedia’s moment
We are entering an age of micro-communication, says Rei Inamoto, chief creative officer at AKQA.
AKQA
:
Emoji
:
Instagram
Big Ideas
Viral adverts
We all know that a well-executed viral campaign can be crucial for brand exposure, but what happens when the dust settles? A new study from global ...
Global Market Research
:
Viral Ads
:
Budweiser
Big Ideas
Comptoir des Cotonniers launches digital stores in France
The French fashion retailer has launched its Fast Shopping concept in Paris, Toulouse and Marseille.
Comptoir Des Cotonniers
Big Ideas
Alibaba buys stake in China’s Twitter-like Weibo
China – Alibaba, China’s largest e-commerce group, has acquired a stake in Twitter-style service Weibo. Alibaba, which runs mega-e-commerce sites T...
Alibaba
:
Sina Weibo
:
Social Entworks
Big Ideas
Square Enix puts game catalogue online for free
Square Enix puts game catalogue online for free
Square Enix
:
Gaming
:
Video
News
The air up there: A tree house restaurant raises the Media game
The air up there: A tree house restaurant raises the Media game
Advertisement
:
Yelow Tree House Restaurant
:
Yellow Pages
News
Inclusive children’s dolls destigmatise disability
Kmart is promoting visibility for people with disabilities in its new range of dolls.
Youth
:
Gen Alpha
:
Retail
News
Stat: Covid-hit APAC consumers crave international brands
Rakuten Advertising uncovers changing shopping behaviour among Asia-Pacific consumers amid the pandemic.
Retail
:
E-commerce
:
APAC
News
Stat: Latin American consumers expect more from the beauty industry
Despite the fact that beauty and personal grooming are important to nine out of 10 Latin American consumers, a high proportion of women aged 50 and...
Beauty
:
Grooming
:
Latinx
News
Stat: Plain packaging could cost drinks brands billions
Alcohol brands stand to make considerable financial losses if plain packaging legislation comes into force.
Drinks
:
Branding
:
Alcohol
News
Stat: Instagram Stories users have tripled since 2017
Instagram’s Stories feature has recorded huge growth in users over the past year, according to a new report by Business Insider Intelligence.
Entertainment
News
Dove champions a non-binary stock photo library
The brand is releasing over 5,000 images to shatter beauty stereotypes around women and non-binary individuals.
Culture
:
Female Futures
:
Representation
News
A deepfake Salvador Dali welcomes museum visitors
An installation at The Dali Museum will digitally resurrect the artist so that he can guide visitors around the institution.
Culture
:
Technology
:
Artificial Intelligence
News
Pantene Japan challenges expectations around hair
The haircare brand has launched an advertising campaign that encourages women to embrace their individuality when job-hunting.
Beauty
:
Hair
:
Culture
News
Patience pays: Taco Bell plays the waiting game
Toronto – Canadians have been waiting patiently since 2012 for the Taco Bell Dos Locos Taco, a taco made with a Doritos taco shell, to make its way...
Taco Bell
:
Frustration Marketing
:
Toronto
News
The Scarecrow: Food chain advocates better living
The Scarecrow: Food chain advocates better living
Food Futures
:
The Scarecrow
:
Burrito
News
Aunt Flo: Tampons delivered to the workplace
New York – Hello Flo is a new monthly subscription service that delivers tampons just before a woman’s period.
Home Delivery
:
Periods
:
Hello Flo
News
Emotive devices: Apple shows design with feeling
San Francisco – Apple opened its Worldwide Developers Conference this week with a short animated film by advertising agency Media Arts Lab tha...
Design
:
Media Arts Lab
:
Devices
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