Viral adverts
We all know that a well-executed viral campaign can be crucial for brand exposure, but what happens when the dust settles? A new study from global market research company TNS looks at the longer-term implications of those infectious campaigns.
By Alex Jordan
:strip_exif():strip_icc()/filestorage/images/56443/Screen%20Shot%202015-03-06%20at%203.40.32%20PM.png)
WANT TO READ MORE?
BECOME A MEMBER TODAY
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Already a member? Click here to log in.
:strip_exif():strip_icc()/filestorage/images/128321/lsn-video-thumbnail-template.png)
:strip_exif():strip_icc()/filestorage/images/128216/output-auto.jpg)
:strip_exif():strip_icc()/filestorage/images/128180/k-pop-idols-photo-010101.jpg)
:strip_exif():strip_icc()/filestorage/images/128127/image-5031359-28578699.jpg)
:strip_exif():strip_icc()/filestorage/images/127781/sustainability-rebranded-build-it-like-you-mean-it-800x450-v2.gif)
:strip_exif():strip_icc()/filestorage/images/127602/497756843-1268871325246065-658037334457489878-n.jpg)
:strip_exif():strip_icc()/filestorage/images/127263/54537234919-d4ea18a3bb-k.jpg)
:strip_exif():strip_icc()/filestorage/images/127254/sas-1703.jpg)
:strip_exif():strip_icc()/filestorage/images/127118/3x-7966.jpg)
:strip_exif():strip_icc()/filestorage/images/127043/thefuturelaboratory-httpss-mj-run-cumkffitmy-httpss-mj-run62-h9-64c2087c-dfe3-4e21-9ff8-72498ccf3008.png)