Forrester Research

Generation Z value trust, security and digital engagement

Big Ideas

Generation Z value trust, security and digital engagement

US – They expect brands to deliver technology-led customer service experiences that are seamless, secure and entertaining.
Digital : Finance : Technology
A dose of reality

Big Ideas

A dose of reality

Global – A number of new studies suggest that consumers are not yet ready for virtual reality.
VR : Technology : Google
Culling cable

Big Ideas

Culling cable

US – More than half of adults under 32 will have never paid for cable tv by 2025, according to new figures from Forrester Research.
Forrester Research : Cable : Cord-nevers
Emotional response

Big Ideas

Emotional response

Global – Facebook Reactions spells a new era for the like button and could prove a powerful new tool for retailers.
Facebook Reactions : Empathy : Analytics
App makes shopping on Instagram more intuitive

Big Ideas

App makes shopping on Instagram more intuitive

Mobile app Dash Hudson is the latest attempt to make Instagram shoppable, simplifying the path from inspiration to purchase.
Dash Hudson : Instagram : Retail Futures
Snapchat launches in-app cash transfer system

Big Ideas

Snapchat launches in-app cash transfer system

Snapcash lets Snapchat users send money to each other quickly. 
SnapChat : Payment : Snapcash
WeChat picks up speed in China

Big Ideas

WeChat picks up speed in China

WeChat is on the rise. How can brands respond?
WeChat : Weixin : Weibo
Apple rules in the booming global apps market

Big Ideas

Apple rules in the booming global apps market

Apple rules in the booming global apps market
Apps : Application : Smartphone
More men switch on to mobile commerce in US

Big Ideas

More men switch on to mobile commerce in US

More men switch on to mobile commerce in US
Mobile Commerce : M-commerce : Forrester Research
Internet use soars to rival tv in US media

Big Ideas

Internet use soars to rival tv in US media

Internet use soars to rival tv in US media
Internet : Television : Forrester Research
Call for mobiles widespread among US consumers

Big Ideas

Call for mobiles widespread among US consumers

Call for mobiles widespread among US consumers
Mobile Phone : Cell Phone : Pew Research Center
US shoppers go online as spending hits $32bn

Big Ideas

US shoppers go online as spending hits $32bn

US shoppers go online as spending hits $32bn
Online : E-commerce : ComScore
China sets the pace in online retail growth

Big Ideas

China sets the pace in online retail growth

China sets the pace in online retail growth
China : Japan : Forrester Research
Luxury brands must target online video users

Big Ideas

Luxury brands must target online video users

Luxury brands must target online video users
Forrester Research : Luxury : Online Video
Zara builds on a fashion for online shopping

Big Ideas

Zara builds on a fashion for online shopping

Zara builds on a fashion for online shopping
Zara : H&M : Inditex
European iPhone users forge ahead in m-commerce

Big Ideas

European iPhone users forge ahead in m-commerce

European iPhone users forge ahead in m-commerce
Iphone : M-commerce : Forrester Research
Online spending on course for dramatic rise

Big Ideas

Online spending on course for dramatic rise

Online spending on course for dramatic rise
E-commerce : Online Retail : Goldman Sachs
Europeans acquire the mobile shopping habit

Big Ideas

Europeans acquire the mobile shopping habit

Europeans acquire the mobile shopping habit
Spain : Italy : Belgium
Europeans find better deals online

Big Ideas

Europeans find better deals online

Europeans find better deals online
E-commerce : Forrester Research : Eurostat
European online retailing to grow in next five years

Big Ideas

European online retailing to grow in next five years

European online retailing to grow in next five years
E-commerce : Forrester Research : Online Retail
Consumers increasingly watching online

Big Ideas

Consumers increasingly watching online

Consumers increasingly watching online
Forrester Research : Online Video : Streaming
Luxury brands head online in downturn

Big Ideas

Luxury brands head online in downturn

Luxury brands head online in downturn
NYU : Stern School Of Business : Online Luxury
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