'advertising'

Cracking the market

News

Cracking the market

Seoul – Ritz Crackers has released a new ad that taps into the power of the autonomous sensory meridian response.
ASMR : Advertising : Visual ASMR
Obnoxious oenophile

News

Obnoxious oenophile

California – ONEHOPE introduces its fictional obnoxious vineyard owner to juxtapose the brand’s own altruistic approach to wine-making.
Anti-authenticity Marketing : Ambivalent Ambassadors : Onehope
Go and play

Big Ideas

Go and play

Global – Pokémon Go will soon let brands pay to make their stores points of interest in its game.
Pokemon Go : Augmented Reality : Advertising
Hunger pangs

News

Hunger pangs

US – Creative agency BBDO has invented a collection of absurd imitation products for those suffering from hunger pangs to promote the new Snickers ...
Snickers : BBDO : HungerInnovations.com
Sex care brand Dame wants to derail sexism

News

Sex care brand Dame wants to derail sexism

The brand is suing the New York subway for double standards when it comes to advertising sex products for women.
Wellness : Sex : Advertising
Adulting Ads

Micro Trends

Adulting Ads

Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that speak frankly to the emotionally driven ...
Advertising : Luxury : Millennials
Why is being transgender still an issue?

Viewpoints

Why is being transgender still an issue?

Misogyny, racism and transphobia all have one root cause.
Gender : Identity : Advertising
Coca-Cola’s public service advert features no products

News

Coca-Cola’s public service advert features no products

Coca-Cola is seeking to raise awareness of the medical profession in China with its short film, Half and Half.
Society : Drink : Retail
Roll up, roll up: Print advert gets smarter

News

Roll up, roll up: Print advert gets smarter

Roll up, roll up: Print advert gets smarter
Advertising : Advertizing : Peter Firth
Cracking creativity

Viewpoints

Cracking creativity

AI's ability to produce truly original creative content still holds up as the ultimate Turing Test.
Artificial Intelligence : Cannes Lions 2016 : Creativity
The Fun Theory

Design Directions

The Fun Theory

In an era of Prohibition Culture – where governmental finger-waggers increasingly monitor, control and aim to influence behaviour – an en...
Advertising : Videos : DDB Stockholm
Flat Age Beauty Market

Markets

Flat Age Beauty Market

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...
Beauty : Advertising : The Flat Age Society
Cannes Lions 2017: Round-up

News

Cannes Lions 2017: Round-up

France – LS:N Global presents an overview of the best of this year’s offerings from Cannes Lions 2017.
Advertising : Marketing : Food & Drink
Life and sole: Nike app makes a game of mimicry

News

Life and sole: Nike app makes a game of mimicry

Life and sole: Nike app makes a game of mimicry
Nike : Wieden + Kennedy : Root Communications
Nespresso narrates its workers’ histories and other stories

News

Nespresso narrates its workers’ histories and other stories

In today’s daily digest: Newark airport opens exclusive eatery, Snowden designs privacy plug-in, the rejuvenation of the nightlife market and other...
Food & Drink : Technology : Advertising
Civic Ads

Micro Trends

Civic Ads

As society struggles with climate change, rising homelessness and unsafe infrastructure, brands are turning to advertising as a force for good.
Media : Advertising : Global
Cannes Lions 2024 daily recap: The power of podcasts

News

Cannes Lions 2024 daily recap: The power of podcasts

Despite the overcast weather and strong winds forcing the branded stalls along Plage de la Croisette to temporarily pause operations, the third day...
Advertising : Creativity
The Campaign: Shoppers turn on for Telfar TV

News

The Campaign: Shoppers turn on for Telfar TV

This September, New York-based brand Telfar developed a 24-hour live-stream channel that combines shopping with entertainment.
Luxury : Advertising : Technology
Digital Dialogues

Design Directions

Digital Dialogues

A new visual language is helping to demystify algorithms and AI-driven systems by communicating them as visible and tangible entities. As a result,...
Branding : Packaging : Design Direction
Suzi Grant on driving a movement for positive ageing

Big Ideas

Suzi Grant on driving a movement for positive ageing

The author, blogger and nutritionist discusses the tribal mentality of the over-50s and why brands should abandon the term ‘anti-ageing’.
Beauty : Fashion : Wellness
The Focus Filter

Macro Trends

The Focus Filter

A race for attention is raging across media, advertising and culture in our era of non-stop digital distraction.
Attention Economy : Workplace : Advertising
Modern man: Network Evening explores the Menaissance

News

Modern man: Network Evening explores the Menaissance

London – What is the experience of men in the age of women? This was the starting point for a controversial night of discussion at LS:N Global’s la...
Advertising : Psychology : Brainsex
The Uncoupled

Communities

The Uncoupled

Meet the new community of citizens who are choosing to embrace singledom, polyamory and platonic love over traditional romantic relationships.
Tribe : Travel : Leisure
​Why American Apparel’s latest campaign misses the point

Viewpoints

​Why American Apparel’s latest campaign misses the point

Brands should be wary of using female empowerment as a marketing claim.
Female Futures : Advertising
Chinese appetite for fashion drives ad spend

Big Ideas

Chinese appetite for fashion drives ad spend

Chinese appetite for fashion drives ad spend
Hearst : Magazines : Chinese
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