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Micro Trends
AI-vertisements
AI is pushing the boundaries of brand and consumer interactions, creating experimental and sensorial campaigns that exceed consumers’ new expectati...
Design
:
Marketing
:
Advertising
Markets
The future of voice assistants
Consumers are entering a new era of smart home technology, in which brands are increasingly focusing on platforms over products.
Technology
:
Digital
:
Advertising
Big Ideas
Sobriety becomes the mood of the day as the wealthy go undercover
Sobriety becomes the mood of the day as the wealthy go undercover
Advertising
:
Austerity
:
Spending
News
Twinings shifts tea tropes from twee to ‘alive’
In a bid to modernise associations with drinking tea, the drinks brand is borrowing cues from the health and wellness sector in a campaign to promo...
Health & Wellness
:
Advertising
:
Food & Drink
News
Jinx’s direct-to-dog billboards for pet food
Dog food brand Jinx is targeting pet's line of sight via mini billboards placed at animal eye level.
Retail
:
Advertising
:
DTC
News
Story time: If LS:N Global made an ad campaign
Story time: If LS:N Global made an ad campaign
Advertising
:
LS:N Global
:
Digi-Tactile
News
A Russian start-up wants to display ads in the sky
Media company StartRocket believes that the commodification of the night sky is the next frontier in advertising.
Advertising
:
Technology
:
Media
Big Ideas
Pay and display
Ireland – Raffler is an app that gives people the chance to win cash prizes in exchange for watching two adverts per day.
Raffler
:
Advertising
:
Ad Blockers
Big Ideas
Cannes Lions 2023: AI Mania and the Meh-taverse
The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...
Media
:
Advertising
:
Technology
Viewpoints
A fear of risk is homogenising design
Pace of change and pressure from technology are causing designers to retreat in fear. Let’s take a leap, says Matthew Jones, creative director at A...
Design
:
Technology
:
Advertising
Viewpoints
Do women change when they become mothers?
Beth Bentley, global vice-president of strategy at Virtue Worldwide, contemplates why brands changed the way they spoke to her once she became a mo...
Female Futures
:
Motherhood
:
Advertising
Micro Trends
Big Data Beauty
Beauty brands are harnessing the power of big data to create engaging campaigns, apps and platforms.
Big Data
:
Apps
:
Beauty
News
Retro style: Ad pays lip service to facial hair
Retro style: Ad pays lip service to facial hair
Advertising
:
Revivalist
:
Men
News
Tuned in: OFM music boxes add a playful twist
Tuned in: OFM music boxes add a playful twist
Advertising
:
Infographics
:
Infographic
News
Milk-made: US campaign shakes up competitors
Milk-made: US campaign shakes up competitors
Advertising
:
Ads
:
Milk Please!
Design Directions
Vibrant Veganism
Plant-based products are being boldly redefined by creative practitioners who are pushing for a visceral approach that shows desire without comprom...
Advertising
:
Design
:
Macro
Big Ideas
How brands should use chatbots
From acting as virtual employees to creating more meaningful relationships with consumers, chatbots are opening up new opportunities for brands.
Retail
:
Digital
:
Technology
Macro Trends
Future Media Landscapes
In the land of the brand and the media, there have always been kings, ever since media magnate Sumner Redstone declared ‘Content is king!’ way back...
Media
:
Technology
:
Transmedia
News
Printworks augments the nightclub flyer
The music venue has unveiled a design campaign that combines 3D typography with augmented reality.
Media
:
Technology
:
Advertising
Viewpoints
Generation Z are deconstructing Asian femininity
Social media has empowered Indian women to take control of their identity, says Atika Malik, chief operating officer at Cheil India. Now brands mus...
Youth
:
Female Futures
:
Advertising
News
Los Angeles Metro campaign taps into Japanese culture and other stories
In today’s daily digest: A simplified beauty routine from Lixir Skin, Porsche trials a subscription model aimed at young drivers and other stories.
Advertising
:
Beauty
:
Automotive
News
Nissan customers profit from surplus energy and more top stories
In today’s daily digest: the meaning behind the term ‘cage-free’, luxury platform offers personalised space, zine explores disenfranchisement and m...
Advertising
:
Food & Drink
:
Retail
News
River Island introduces gender-neutral slip dresses and other top stories
In today’s daily digest: Gender-neutral nightwear, General Electric’s Meet Molly campaign, Coca-Cola uses FIFA player as an ambassador and other st...
Fashion
:
Advertising
:
Food & Drink
News
Ikea’s 25-minute ASMR ad and other stories
In today’s daily digest: Ikea’s ASMR video, Google’s stand against annoying ads, small town potential in India and other top stories.
Advertising
:
Digital
:
Branding
Design Directions
Rebranding Nature
To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding.
Design
:
Sports & Leisure
:
Sustainability
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