Milk-made: US campaign shakes up competitors

The Science of Imitation Milk website compares the benefits of natural cow’s milk with those of imitation milk, such as soya and almond milk, through a series of interactive games. Like the website, the campaign’s TV adverts adopt an ironic tongue-in-cheek humour.

This is a great example of a brand harnessing consumer demand for greater transparency and relaying information in a fun, interactive way, as noted in our Gamification microtrend. Find out more about consumer demand for general transparency by reading our At The Source microtrend.