LS:N Global

Viewpoints

Metaverse ROI: Navigating Virtual Realms for Success

Charles Hambro, CEO of Geeiq, tells LS:N Global that achieving success in the metaverse is all about setting up a strategic data-centric approach t...

Technology : Metaverse : Virtual

Viewpoints

It’s time to tackle gender tropes in typography

Designer Beatrice Caciotti and LS:N Global’s creative foresight analyst Savannah Scott discuss how to tackle the prevalence of gendering in the des...

Design : Society : Typefaces

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...

Cannes Lions : Creativity : Community

Big Ideas

Voice-activated devices boost radio listening

UK – A report from Radiocentre shows this is also re-energising audio advertising.

Media : Advertising : Technology

Macro Trends

Home States Futures: Residential Retail

With hybrid working becoming the new normal, global retail footfall in decline and the loss of third spaces, the home is shifting from a fundamenta...

Retail : Home : Technology

Macro Trends

Pleasure Revolution

With every second of our free time colonised by the cult of busyness, future consumers will turn away from a life of relentless productivity and sh...

Leisure : Workplace : Wellness

News

A period campaign actively provoking anger

Social enterprise Hey Girls has launched a campaign to intentionally make viewers angry, with the goal of provoking action against period poverty.

Health And Wellness : Society : Period Poverty

News

Waitrose’s latest ads cut through the noise

Waitrose & Partners is focusing on individual ingredients and taste sensations in its new slow tv-style advertising campaign.

Food : Drink : Advertising

News

Thought-starter: Should brands be allowed to advertise in space?

Vlad Sitnikov, project leader of StartRocket, discusses the start-up’s controversial plans to fill the sky with branded content via a constellation...

Technology : Digital : Advertising

Macro Trends

Elastic Brands

Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.

Society : Branding : Retail

Big Ideas

JC Penney casts Latina shopper as brand muse

The mid-range retailer has created a World Cup advertising campaign specifically aimed at Latina shoppers in the US.

Womenomics : Latinas : J.C. Penney

News

Monzo’s surreal new ad champions positive financial thinking

British online bank Monzo is challenging the negative emotions typically associated with money management in its latest campaign, Money Never Felt ...

Finance : Advertising : Design

Micro Trends

Teen Ad-tivism

In a grand subversion of marketing, youth collectives and brands are using satire and brandstanding to distance themselves from capitalist hegemonies.

Youth : Marketing : Technology

News

The Interview: Tackling racism in brands’ audio content

After a year in which the Black Lives Matter movement stimulated brands to take action on systemic racism, we spoke to Steve Keller, sonic strategy...

Technology : Advertising : Audio

News

Defeating the demons

California – A new ad featuring National Basketball Association player Stephen Curry addresses the issue of men’s mental health.

Mental Health : Advertising : Male Positivity

News

Sleepless dreaming

US – Mattress retailer Casper has launched a new campaign aimed at late night insomniacs.

Casper : Sleep : Campaign

Viewpoints

Nicole Gallucci: How to make friends with your customer

Author and brand strategist Nicole Gallucci explains what happens when advertising meets experiential marketing.

Nicole Gallucci : Adversperience : Experiential Marketing

Big Ideas

Omni-channel experience is the future of magazines

Advertising : Transmedia Futures : Omni-channel

News

Veg Power positions greens as the enemy of children

Vegetables are being touted as the enemy in a playful ad campaign designed to get kids to eat their greens.

Food : Health : Advertising

News

Samsung gives a voice to the future family

A new advertising campaign shows how Samsung’s voice assistant could help families cope with the impact of degenerative illnesses.

Technology : Voice Devices : Advertising

Big Ideas

Facebook ads show social media's value offline

Facebook has created a new series of commercials

Facebook : Advertising : Mega-systems Backlash

News

Girl guides: Ad lambasts stereotypes in toy market

San Francisco – LS:N Global featured GoldieBlox in 2012 when it was still in the development stage as a Kickstarter project. Now, the engineering t...

Advertising : The Academy : GoldieBox

News

Core message: Truck ad harks back to farm values

International – Chrysler’s So God Made a Farmer advertisement promoting its Ram trucks, which was shown during the Super Bowl, took viewers back to...

Advertising : Heartland : Ram

News

Making the cut: Nike Barbershop pops up in Paris

Advertising : Advertizing : Ads

News

Fan fun: Viral video reveals Ikea's funny side

Fan fun: Viral video reveals Ikea’s funny side

Advertising : Advertizing : The Irony Of Fashion

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