Cannes Lions 2017: Round-up

France – LS:N Global presents an overview of some of the best of this year’s offerings from Cannes Lions 2017.

Anchor New Zealand’s Go Strong campaign by Colenso BBDO won a Gold Lion in the Health and Wellness category for its novel approach to the promotion of wellness among teenagers. The three-part film series, featuring a voiceover by spoken word poet Harry Baker, takes a Backlash Brands stance, positioning milk as a source of inner strength and inspiring teenagers to be themselves and create their own definition of strength.

In line with Civic Brands,Telecom's firm Tigo-Une won the Product Design Grand Prix for its Payphone Bank project, in which the brand converted 13,000 pay phones across Colombia into a micro-savings system for the country’s poorest residents who previously were unable to access the country’s banking services because of their limited incomes.

Japanese agency Mori’s advert for Eight introduced viewers to the country’s complex workplace rituals in relation to the exchange of business cards. Through a choreographed dance routine by Furitsukekagyo air:man, the agency demonstrated an innovative way to market products that can, at face value, appear uninspiring.