Creative campaigns
This Panda is Dancing by Sander van Dijk and Max Stossel, Global

Creative campaigns

Global – A number of the 2017 Webby Award nominees were featured in our 2017 Trend Briefing.

Article/21141 #1
This Panda is Dancing by Sander van Dijk and Max Stossel, Global

Global – A number of the 2017 Webby Award nominees were featured in our 2017 Trend Briefing.

  • The campaigns were explored in our Civic Brands, Focus Filter and Neo-kinship macrotrends
  • Voting for the Webby Awards closes on 20 April

Our Civic Brands macrotrend featured technology incubator Jigsaw’s Sideways Dictionary project help, which aims to help people understand technology jargon, and Nike’s Equality campaign, which asks consumers to drive equality and change in their local community.

This Panda is Dancing by Sander van Dijk and Max Stossel, which is designed to raise awareness about the how media maximises our screen time, played a part in our Focus Filter macrotrend. Nike’s text-only Time is Precious campaign, which aims to tackle digital addictions, and Solace, an interactive film by Evan Boehm that envisages a dark future in which marketing, DNA and addiction are intertwined, also featured.

Samsung’s Bedtime VR Stories experience featured in our Neo-kinship macrotrend. The technology enables parents and children separated by distance to interact with each other virtually.

The Big Picture

Voting for the Webby Awards closes on 20 April. Be sure to vote for the campaigns that featured in our macrotrends on the Webby website.

Discover More News
Polaroid champions an analogue way of living amid AI hype

News

Polaroid champions an analogue way of living amid AI hype

Polaroid has launched The Camera for an Analog Life, a campaign designed to push back against screen fatigue and AI overload. The initiative celebr...
Technology : Design : Advertising
Zalando shifts from algorithm discovery to beauty expert authority with Insider’s Edit

News

Zalando shifts from algorithm discovery to beauty expert authority with Insider’s Edit

Zalando is rethinking how it sells beauty with the launch of Insider’s Edit, a new shoppable content series that blends expert advice with curated ...
Beauty : Retail : Fashion
Stat: AI’s impact on traditional search is already impacting ad spend

News

Stat: AI’s impact on traditional search is already impacting ad spend

As AI agents begin making purchases on behalf of consumers, retailers must redesign websites and rethink advertising strategies to remain visible a...
Technology : Retail
Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

News

Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Couture : Fashion : Bioluminescent Algae
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Fashion : Luxury : Pop Culture & Media
Stat: Global spending on leisure travel will triple by 2040

News

Stat: Global spending on leisure travel will triple by 2040

A new report by Boston Consulting Group reveals that the global leisure travel market is set to triple in value, growing from £3.51 trillion ($4.25...
Travel : Hospitality : Tourism
Tripadvisor rebranding elevates travellers’ voices

News

Tripadvisor rebranding elevates travellers’ voices

Tripadvisor has unveiled a major rebranding led by creative studio Koto, marking its evolution from a pioneering travel guide into a global booking...
Travel : Hospitality : Design
Atlanta’s first women’s sports bar Jolene Jolene redefines the game

News

Atlanta’s first women’s sports bar Jolene Jolene redefines the game

Jolene Jolene, Atlanta’s first-ever women’s sports bar, is proof that interest in women’s sports is reshaping the traditionally male-dominated spor...
Hospitality : Sports : Leisure
Stat: Gen Z aren’t quitting alcohol after all

News

Stat: Gen Z aren’t quitting alcohol after all

New research challenges the narrative that Gen Z are the sober generation.
Statistic : Generation Z : Alcohol
Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

News

Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

Tracee Ellis Ross has launched Pattern Beauty’s first ever tv commercial, a 60-second spot that blends humour, nostalgia and a celebration of textu...
Haircare : Pattern Beauty : Beauty
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN