London – LS:N Global introduced three key trends that will shape future consumer behaviour to a packed hall of delegates at the Barbican’s Milton Court.
Consumers are entering The Age of Re-Engagement, in which ‘brands must persist rather than sit back in order to re-engage consumers’, Chris Sanderson, co-founder of The Future Laboratory, told delegates at our Spring/Summer 2017 Trend Briefing.
The second macrotrend, The Focus Filter, examines the effect of rising levels of multi-sensory stimuli on consumers’ attention spans and the growing desire for outlets that help them to re-focus and re-engage with the world.
Our third macrotrend, Neo-kinship, explores the breakdown of the nuclear family and how the rise of technology is shaping how people conduct relationships and raise children.
The macrotrends were followed by a Fast Strategy panel discussion, where members of the Future Laboratory’s strategy team responded to questions submitted via text message by delegates throughout the day.