Augmented Reality

Sunglasses that enhance the aural experience News

Sunglasses that enhance the aural experience:

19.12.2018 - Bose is promising consumers an immersive audio experience with its Frames – a new range of sunglasses...
Technology : Leisure : Product Design
How AR will transform fake news into digi-tainment Big Ideas

How AR will transform fake news into digi-tainment:

05.12.2018 - Designer Clara Ormières explores how augmented reality (AR) will change the way in which we interpret...
Augmented Reality : Media : Dutch Design Week
How Amos Rex is driving the future of art museums Big Ideas

How Amos Rex is driving the future of art museums:

08.11.2018 - Rehoused in a neglected Helsinki pavilion, Amos Rex is described as the city’s newest landmark. Its...
Architecture : Leisure : Technology
Augmented reality could revolutionise multitasking News

Augmented reality could revolutionise multitasking:

06.11.2018 - Magic UX is a concept that imagines how we can use augmented reality (AR) to organise our...
Technology : Magic UX : Augmented Reality
H&M augments the runway experience News

H&M augments the runway experience:

05.11.2018 - The Swedish retailer's collaboration, H&M x Moschino, uses augmented reality (AR) to immerse viewers in...
Fashion : Media : Augmented Reality
How blockchain and virtual fashion could transform clothes ownership Big Ideas

How blockchain and virtual fashion could transform clothes ownership:

02.11.2018 - Through the lens of a fictional future scenario, we explore how technology is driving key behavioural...
Far Futures : Fashion : Augmented Reality
Hybrid Gaming Micro Trends

Hybrid Gaming:

25.10.2018 - Combining VR and AR with escape games, laser tag and drones, a new category of immersive interactive...
Youth : Technology : Leisure
Snapchat is creating AR-enabled tv series News

Snapchat is creating AR-enabled tv series:

17.10.2018 - Global – Users of the photo-sharing app can not only watch the shows, but step into their narratives...
Media : Culture : Technology
Opendesk launches an augmented retail experience News

Opendesk launches an augmented retail experience:

03.10.2018 - Opendesk has introduced an augmented reality (AR) feature that enables customers to ‘try before they buy’.

Retail : Furniture : Technology
A social app for increasing urban wellness Big Ideas

A social app for increasing urban wellness:

20.09.2018 - Rachael Donalds, founder of Biosay, on how technology can help to reduce stress levels by visualising...
Health & Wellness : Technology : Biosay
Smart tech that helps you train like a pro Big Ideas

Smart tech that helps you train like a pro:

13.08.2018 - From smart sports apparel to AI fitness instructors, the next generation of smart tools is emerging to...
Health : Wellness : Technology
This AR app hints at the future of vinyl music News

This AR app hints at the future of vinyl music:

08.08.2018 - Creative agency Wieden + Kennedy Amsterdam has launched an augmented reality (AR) app that converts the...
Technology : Media : Augmented Reality
Facebook trials augmented reality adverts News

Facebook trials augmented reality adverts:

25.07.2018 - The social media platform has announced it is testing augmented reality (AR) advertisements in users’...
Media : Social Media : Technology
Future Forecast: Retail in 2018 News

Future Forecast: Retail in 2018:

18.12.2017 - Augmented reality, which is yet to be successfully executed by any brand or retailer, will finally...
Retail : Technology : Augmented Reality
Augmented Retail Micro Trends

Augmented Retail:

18.12.2017 - As augmented and virtual reality continues to grow towards an expected market value of £80.3bn ($108bn,...
Retail : Digital : Fashion
Digital Fabric Micro Trends

Digital Fabric:

05.12.2017 - As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they...
Fashion : Retail : Digital
How gaming will define the future of customer service Big Ideas

How gaming will define the future of customer service:

01.12.2017 - The £81.7bn ($108.9bn, €91.7bn) gaming industry will transform customer service, from the way consumers...
Tech : Technology : Retail
Corinne van Grevenbroek on a post-verbal future Opinion

Corinne van Grevenbroek on a post-verbal future:

09.11.2017 - The concept designer discusses how augmented reality has the potential to create new forms of emotive...
Communication : Augmented Reality : Media
Live-stream Market Markets

Live-stream Market:

23.10.2017 - From its potential as a tool to promote brand transparency to the integration of Buy Now buttons,...
Retail : Digital : Technology
Experience 2020 Big Ideas

Experience 2020:

19.10.2017 - Customer experiences are becoming meaningless. But as we head towards the next decade, brands must...
Experience : Experience 2020 : Tech
How brands should use chatbots Big Ideas

How brands should use chatbots:

06.10.2017 - From acting as virtual employees to creating more meaningful relationships with consumers, chatbots are...
Retail : Digital : Technology
Hype Market Markets

Hype Market:

25.09.2017 - From frenzied crowds outside Supreme stores to Yeezy sneakers reselling for more than 20 times their...
Fashion : Digital : Technology
Do printed publications really need augmented reality? Opinion

Do printed publications really need augmented reality?:

21.08.2017 - While adding augmented reality to print media might feel like a push away from tradition, is it doing...
Digital : Media : Technology
Transcendent Wealth Markets

Transcendent Wealth:

26.07.2017 - Our special report examines how the definition of wealth is changing from the acquisition of physical...
Luxury : Technology : Hospitality
Mira’s Prism headset is making AR more accessible News

Mira’s Prism headset is making AR more accessible:

20.07.2017 - Los Angeles – The product will be powered by the iPhone and will sell for $99.
Technology : AR : Digital
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