'generation+alpha'

Four Tween Skincare Brands Prioritising Self-Care

Big Ideas

Four Tween Skincare Brands Prioritising Self-Care

Skincare brands have refocused their attention on Gen Alpha, releasing tween skincare lines that are gentle on skin and educate on building simple ...
Youth : Health & Wellness : Beauty
Future Forecast 2023: Media & Technology

Big Ideas

Future Forecast 2023: Media & Technology

From the Betterverse to the dawn of the AI revolution, we select five key directions for 2023 in the media and technology sector.
Technology : Media & Entertainment : Youth
Future Forecast 2023: Youth

Big Ideas

Future Forecast 2023: Youth

From youth culture’s flat age future to wise-beyond-their-years Zalphas, we select five key directions in youth culture for 2023.
Youth : Media & Entertainment : Society
A quarter of UK teens now have mental health problems

News

A quarter of UK teens now have mental health problems

Data from NHS Digital, the UK’s health service, has revealed a significant rise in the number of young people reporting mental health disorders. Ac...
Stat : Stats : Statistic
Selling plant-based diets to Gen Alpha

News

Selling plant-based diets to Gen Alpha

New plant-based milk brand KiddiWinks understands that selling to Gen Alpha primarily means selling to their parents.
Youth : Food & Drink : Design
Grandpeers Market

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate.
Society : Technology : Health
Perimenopause Care-munities Market

Markets

Perimenopause Care-munities Market

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and s...
Women's Health : Health And Wellness : Society
Teen Fashion Market

Markets

Teen Fashion Market

Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a global resurgence.
Youth : Fashion : Retail
Lego’s play installation celebrates children’s imaginations

News

Lego’s play installation celebrates children’s imaginations

The toy manufacturer is partnering with artist Hebru Brantley to create an immersive play space in the heart of West Harlem, inspired by the creati...
Society : Design : Youth
How Learning Spaces are Evolving for Gen Zalpha

Big Ideas

How Learning Spaces are Evolving for Gen Zalpha

Aligning with changing youth ideals and shifting global forces, educational spaces are evolving to inspire young people to take charge of their fut...
Youth : Society : Education
Open-door HQs

Micro Trends

Open-door HQs

Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.
Retail : Transparency : Hospitality
Mango’s latest store captures teenage dreams

News

Mango’s latest store captures teenage dreams

In a bid to entice and excite young shoppers, the fashion retailer has unveiled its first Mango Teen store in Barcelona.
Gen Z : Youth : Retail Experience
Nike’s Rebel Girls tie-up empowers young sportswomen

News

Nike’s Rebel Girls tie-up empowers young sportswomen

In a bid to amplify women in sports, the sportswear giant is partnering with storytelling platform Rebel Girls to produce a limited-edition book in...
Sports & Leisure : Society : Advertising & Branding
Why Brands are Next-Gen Career Advisers

Big Ideas

Why Brands are Next-Gen Career Advisers

A new wave of workplace advisers are emerging to help Gen Z and Alpha navigate and shape the future of work and yet-to-exist job roles.
Youth : Media & Entertainment : Workplace
Stat: England’s parents struggle to give career advice

News

Stat: England’s parents struggle to give career advice

In an age when the jobs market is rapidly changing, many of England’s parents are feeling stuck when offering careers advice to their children.
Youth : Education : Parenting
Why the Snow Mushroom is the Next Beauty Sensation

Big Ideas

Why the Snow Mushroom is the Next Beauty Sensation

Described as the magic mushroom for moisture, the snow fungus is entering the Western market as an ingredient promising a range of skin-boosting be...
Beauty : Skincare : Wellness
Budget Bots

Micro Trends

Budget Bots

With consumers financially challenged due to global inflation they are turning to financial apps and services that automatically streamline their s...
Finance : Technology : Retail
The Betterverse

Macro Trends

The Betterverse

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine how organis...
The Metaverse : Media & Technology : Society
Stat: Gen Zalpha are unafraid of money talk

News

Stat: Gen Zalpha are unafraid of money talk

While conversations about money may have been taboo among previous generations, Generation Zalpha are emerging as a group that are unafraid to talk...
Money : Stat : Stats
Auto Entertainment

Micro Trends

Auto Entertainment

The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...
Mobility : Entertainment : Technology
Are we heading for a post-demographic future?

Viewpoints

Are we heading for a post-demographic future?

Generational terms such as Baby Boomer and Millennial have shaped the way we conduct research. But are they helping to predict the future – or hold...
Youth : Marketing : Generation Z
Neo-collectivism

Macro Trends

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...
Society : Retail : Workplace
Gen Zalpha India Market

Markets

Gen Zalpha India Market

Amid India’s pandemic recovery, Gen Zalpha are navigating their journey to adolescence by building their own models of progress.
Youth : Education : Sustainability
Burberry’s collaborative zine inspires children’s futures

News

Burberry’s collaborative zine inspires children’s futures

Building on his charitable efforts to help disadvantaged children develop literacy skills, footballer Marcus Rashford is teaming up with a North Lo...
Youth : Media : Education
Why retail requires long-term metaverse strategies

Viewpoints

Why retail requires long-term metaverse strategies

Justin Hochberg, CEO of Virtual Brand Group, explains the untapped benefits of the metaverse, from R&D to phygital marketing and avatar behaviour a...
Retail : Metaverse : Virtual
Loading...
VIEW MORE
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more