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'Branding'
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Foster + Partners: David Nelson
The co-head of design at Foster + Partners speaks about the importance of being a Civic Brand.
Civic Brands
:
Pollution
:
Whole-system Thinking
Big Ideas
Beauty data trail
Seoul – South Korean beauty start-up Memebox is using data analytics to become the world’s fastest growing beauty brand.
Memebox
:
South Korean Beauty
:
Data Analytics
News
Unmarried and proud
Beijing – A bold campaign from skincare brand SK-II sides with Chinese women who refuse to bow to societal pressure to marry.
SK-II
:
P&G
:
Forsman & Bodenfors
News
Girl-gang beauty
London – 3INA is a new make-up brand with a philosophy of real, accessible beauty.
Cosmetics
:
Beauty
:
London
News
Re-view yourself
Tokyo – Eyewear brand Jins has released a series of everyday wearables that monitor mind and body.
Meme
:
Jins
:
Wearable Technology
News
LDF Network Evening 2015: Thomas Eberwein
London – Brands have to be more willing to have fun with their history, says Thomas Eberwein, founder and director of creative agency Thomas Traum.
Thomas Eberwein
:
Kenzo
:
Heritage
Big Ideas
Online content is key to brand loyalty for Millennials
NewsCred and MBC Research found that Millennials respond positively to content that is useful, intelligent and relevant.
Millennials
:
Online Content
:
Brand Loyalty
Big Ideas
South Korean dramas boost luxury brands in Asia
The runaway success of a recent South Korean television show in China has led luxury brands to consider the marketing clout of Korean culture acros...
Korean Wave
Big Ideas
Brands attract little notice on Pinterest
A new study found that only 27% of active US Pinterest users follow any brands on the platform.
Pinterest
:
E-commerce
:
Social Media Platform
Viewpoints
Chris Morton: Integrated editorial commerce
Co-founder of Lyst. Chris Morton talks about the power of editorial e-commerce.
Lyst
:
New York
:
Online Shopping
Micro Trends
Feminist luxury
Luxury brands are tailoring their products and services, not only to meet the needs of today’s affluent female consumers, but also to promote femal...
Female
:
Women
:
Empowerment
Big Ideas
China reaffirms strong demand for luxury handbags
Chinese demand for luxury handbags remains strong despite a reported slowing in the luxury market.
China
:
Geneva
:
Switzerland
Big Ideas
Mackintosh opens new store in Tokyo’s Aoyama
Mackintosh opens new store in Tokyo’s Aoyama
Mackintosh
:
Aoyama
:
Tokyo
Big Ideas
Accessories brand head over heels with Instagram
Accessories brand head over heels with Instagram
Rebecca Minkoff
:
Instagram
:
New York Fashion Week
Micro Trends
Polarised brands
The new hourglass shape of the labour market has made for a polarised society, with a squeezed middle and growing numbers at the top and bottom. Th...
Polarisation
:
Squeezed Middle
:
FMCG
Big Ideas
Luxury consumers look to blogs for information
Luxury consumers look to blogs for information
Content
:
Comment
:
Forums
Viewpoints
Elevating Travel Narratives
AboundStudio’s founder James Huntly discusses design’s role in creating meaningful brand narratives that reflect travellers’ changing values and de...
Travel
:
Design
:
Hospitality
Micro Trends
Content Commerce
Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...
Retail
:
Pop-culture & Media
:
Technology
Big Ideas
Brand Innovation Debrief: Telfar’s Community-first Retail Strategy
From innovative pricing models to a commitment to inclusivity, luxury fashion brand Telfar is a trailblazer in the industry. What can you learn fro...
Fashion
:
Telfar
:
Retail
Viewpoints
How Atelier is creating anti-fragile beauty supply chains
Nick Benson, co-founder of beauty manufacturing network Atelier, on connecting with the creator economy and using data to strengthen supply chains.
Beauty
:
Manufacturing
:
Sustainability
Viewpoints
The future of luxury lies in escapism
Author and analyst Erwan Rambourg is positively bullish about what lies ahead for the sector, sharing insights from his latest book, Future Luxe.
Luxury
:
Travel
:
Health & Wellness
Micro Trends
Department Store Disruptors
As stores with outdated value propositions continue to decline, new multi-brand retail formats are emerging that bridge the gap between digital-fir...
Retail
:
E-commerce
:
Digital
News
Gucci’s New Bond Street flagship store focuses on VIP consumers
Italian luxury giant Gucci opened its new flagship store and exclusive salon on London’s prestigious New Bond Street in September 2023.
Luxury
:
Fashion
:
Retail
News
Bio-concrete company Biozeroc spreads ‘the hard truth’ about the cement industry
Biomaterials science company Biozeroc worked with How&How on a rebranding, playfully nicknaming the bio-concrete manufacturer as the House of Hard ...
Design
:
Sustainability
:
Technology
Viewpoints
How can spirits brands make whisky more accessible?
Why adopting new retail models could save flagging whisky sales.
Drink
:
Retail
:
Spirits
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