'Branding'

A brief history: Herman Miller in under two minutes

Daily Signals

A brief history: Herman Miller in under two minutes

Amsterdam – To celebrate its 108th anniversary, iconic furniture brand Herman Miller enlisted the help of Dutch animators Part of a Bigger Plan to ...
Furniture : Viral Video : Video Sharing
Sports and social: Women take fitness to new levels

Daily Signals

Sports and social: Women take fitness to new levels

London – During our Womenomics Network Evening, held at The Future Laboratory HQ last week, LS:N Global editor Lucie Greene interviewed Collyn...
Sport : Collyn Ahart : Active
Kenzo unveils Facebook app to support charity

Big Ideas

Kenzo unveils Facebook app to support charity

Kenzo unveils Facebook app to support charity
Kenzo : Facebook : App
Soda wars: Pepsi film brand-jacks Coca-Cola

Daily Signals

Soda wars: Pepsi film brand-jacks Coca-Cola

US – Drinks brand Pepsi has created a parody video, poking fun at Coca-Cola’s Super Bowl advertisement.
Advertising : Mirage : Brand-jacking
Easy as ABC: Chloé follows history to the letter

Daily Signals

Easy as ABC: Chloé follows history to the letter

Easy as ABC: Chloé follows history to the letter
Heritage : Microsites : The Alphabet
McDonald’s to open vegetarian restaurant in India

Big Ideas

McDonald’s to open vegetarian restaurant in India

McDonald’s to open vegetarian restaurant in India
McDonalds : Fast-food : India
New flavours add spice to US whiskey market

Big Ideas

New flavours add spice to US whiskey market

New flavours add spice to US whiskey market
Whiskey : Jim Beam : Jack Daniels
Going native: Local shops for local people

Big Ideas

Going native: Local shops for local people

Going native: Local shops for local people
Local : Marks & Spencer : Autograph
Pay as you go: Mobile payment hits the road

Big Ideas

Pay as you go: Mobile payment hits the road

Pay as you go: Mobile payment hits the road
Mobile Network : Pay As You Go : Cab Driver
Burberry storms into China with a live show

Big Ideas

Burberry storms into China with a live show

Burberry storms into China with a live show
NEA : Catwalk Show : Holograms
4D vision: Ralph Lauren marks 10 years online

Daily Signals

4D vision: Ralph Lauren marks 10 years online

4D vision: Ralph Lauren marks 10 years online
Ralph Lauren : Projection : Fashion Film
After hours: Sports brand goes to extra time

Daily Signals

After hours: Sports brand goes to extra time

After hours: Sports brand goes to extra time
Germany : Herzogenaurach : Puma Social
The most Insight-ful fashion stories of 2009

Big Ideas

The most Insight-ful fashion stories of 2009

The most Insight-ful fashion stories of 2009
NYU : Luxury : Stern
Absolutely natural: When simple is good

Daily Signals

Absolutely natural: When simple is good

Absolutely natural: When simple is good
Natural Ingredients : Greenwashing Brands : Kettle Chips
Elevating Travel Narratives

Viewpoints

Elevating Travel Narratives

AboundStudio’s founder James Huntly discusses design’s role in creating meaningful brand narratives that reflect travellers’ changing values and de...
Travel : Design : Hospitality
The Future Laboratory releases New Codes of Value macrotrend report

Daily Signals

The Future Laboratory releases New Codes of Value macrotrend report

Amid rising financial strain and a growing dissatisfaction with consumerism, The Future Laboratory’s latest report New Codes of Value unc...
Finance : Retail : Society
Stat: Suncare confusion prevails in India

Daily Signals

Stat: Suncare confusion prevails in India

Brands have an opportunity to better educate Indian consumers about suncare and sun exposure, according to research by Mintel.
Beauty : Wellness : Skincare
TikTok shows will democratise fashion month

Daily Signals

TikTok shows will democratise fashion month

TikTok is holding its own fashion month for the autumn/winter season, offering a digital alternative to traditional catwalk shows.
Fashion : Retail : Media
Stat: Social media is crucial to beauty research

Daily Signals

Stat: Social media is crucial to beauty research

According to a new US report by marketing company Tinuiti, the pandemic has accelerated the trend of beauty shoppers turning to social media networ...
Beauty : Technology : Covid-19
Stat: Takeaway opportunities for health-conscious consumers

Daily Signals

Stat: Takeaway opportunities for health-conscious consumers

New research by YouGov uncovers the opportunities in takeaway options for health-conscious customers.
Food : Consumption : Takeaways
Glisten’s AI tool for streamlining product searches

Daily Signals

Glisten’s AI tool for streamlining product searches

Glisten is a start-up that uses artificial intelligence to elevate the e-commerce experience.
Technology : Retail : Artificial Intelligence
Generation Z shoppers seek human customer service

Daily Signals

Generation Z shoppers seek human customer service

Gen Z and Millennials in the US are 2.5 times more likely than Boomers to reach out to a brand’s customer service more than 10 times a year.
Retail : Customer Service : Digital
A new French law will halt goods to landfill

Daily Signals

A new French law will halt goods to landfill

A new French law will crack down on product waste and stop unsold goods from being thrown away.
Sustainability : Society : Waste
Stat: South Korea holds allure for alcohol brands

Daily Signals

Stat: South Korea holds allure for alcohol brands

Fitch Solutions describes the country as the most attractive market in Asia for alcohol producers, while Cambodia has been considered as one to wat...
Drinks : South Korea : Alcohol
US shoppers are opting for direct-to-consumer brands

Daily Signals

US shoppers are opting for direct-to-consumer brands

American shoppers are increasingly making purchases from direct-to-consumer brands, with 40% having done so in the past year.
Retail : Digital : Shopping
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