'Branding'

Invisible movement: Advert visualises soundwaves

Daily Signals

Invisible movement: Advert visualises soundwaves

Los Angeles & New York - Luxury audio brand Master & Dynamic has collaborated with creative agency eyeball and advertising company NSG/SWAT to re...
Master & Dynamic : Audio : Sound
Apocalypse now: Fashion film explores dystopian world

Daily Signals

Apocalypse now: Fashion film explores dystopian world

London – For their latest collection, Casio G-Shock and streetwear brand Maharishi have created a short film that explores a post-apocalyptic...
Maharishi : G-Shock : Pacifist Preppers
A brief history: Herman Miller in under two minutes

Daily Signals

A brief history: Herman Miller in under two minutes

Amsterdam – To celebrate its 108th anniversary, iconic furniture brand Herman Miller enlisted the help of Dutch animators Part of a Bigger Plan to ...
Furniture : Viral Video : Video Sharing
Sports and social: Women take fitness to new levels

Daily Signals

Sports and social: Women take fitness to new levels

London – During our Womenomics Network Evening, held at The Future Laboratory HQ last week, LS:N Global editor Lucie Greene interviewed Collyn...
Sport : Collyn Ahart : Active
Kenzo unveils Facebook app to support charity

Big Ideas

Kenzo unveils Facebook app to support charity

Kenzo unveils Facebook app to support charity
Kenzo : Facebook : App
Soda wars: Pepsi film brand-jacks Coca-Cola

Daily Signals

Soda wars: Pepsi film brand-jacks Coca-Cola

US – Drinks brand Pepsi has created a parody video, poking fun at Coca-Cola’s Super Bowl advertisement.
Advertising : Mirage : Brand-jacking
Easy as ABC: Chloé follows history to the letter

Daily Signals

Easy as ABC: Chloé follows history to the letter

Easy as ABC: Chloé follows history to the letter
Heritage : Microsites : The Alphabet
McDonald’s to open vegetarian restaurant in India

Big Ideas

McDonald’s to open vegetarian restaurant in India

McDonald’s to open vegetarian restaurant in India
McDonalds : Fast-food : India
New flavours add spice to US whiskey market

Big Ideas

New flavours add spice to US whiskey market

New flavours add spice to US whiskey market
Whiskey : Jim Beam : Jack Daniels
Going native: Local shops for local people

Big Ideas

Going native: Local shops for local people

Going native: Local shops for local people
Local : Marks & Spencer : M&S
Pay as you go: Mobile payment hits the road

Big Ideas

Pay as you go: Mobile payment hits the road

Pay as you go: Mobile payment hits the road
Mobile Phones : London : Travel
Burberry storms into China with a live show

Big Ideas

Burberry storms into China with a live show

Burberry storms into China with a live show
China : Immersive : Fashion Performance
4D vision: Ralph Lauren marks 10 years online

Daily Signals

4D vision: Ralph Lauren marks 10 years online

4D vision: Ralph Lauren marks 10 years online
Ralph Lauren : Projection : Fashion Film
After hours: Sports brand goes to extra time

Daily Signals

After hours: Sports brand goes to extra time

After hours: Sports brand goes to extra time
Germany : Herzogenaurach : Puma Social
The most Insight-ful fashion stories of 2009

Big Ideas

The most Insight-ful fashion stories of 2009

The most Insight-ful fashion stories of 2009
NYU : Luxury : Stern
Absolutely natural: When simple is good

Daily Signals

Absolutely natural: When simple is good

Absolutely natural: When simple is good
Natural Ingredients : Greenwashing Brands : Kettle Chips
Is certification the answer to fashion’s ethical issues?

Viewpoints

Is certification the answer to fashion’s ethical issues?

The rise of ethical fashion is positive – but are the certificates designed to ratify, support and promote brands' claims really worth it? Olivia P...
Ethical Fashion : Susntainability : Certification
Apocalyptic ad: Phone accessories brand brings on the end of the world

Daily Signals

Apocalyptic ad: Phone accessories brand brings on the end of the world

US – Phone charger and accessories brand Mophie’s first television commercial could be its last.
Mophie : Battery Cases : Chasm Culture
Branching out: I.T opens store with shop-in-shops

Daily Signals

Branching out: I.T opens store with shop-in-shops

Hong Kong – Multi-brand fashion retailer I.T has opened a new branch in the Silvercord Mall in Hong Kong. Like the brand’s other stores, the new lo...
Collaboration : Hong Kong Mall : Shop In Shop
Holt Renfrew puts sustainable fashion at its heart

Big Ideas

Holt Renfrew puts sustainable fashion at its heart

Holt Renfrew puts sustainable fashion at its heart
Sustainability : Holt Renfrew : Canada
Smash hit: Kenzo film adds punch to new line

Daily Signals

Smash hit: Kenzo film adds punch to new line

Smash hit: Kenzo film adds punch to new line
Internet : Winter : Kenzo
Mixed message: Fashion brand in model campaign

Daily Signals

Mixed message: Fashion brand in model campaign

Mixed message: Fashion brand in model campaign
Engineered Garments : Data Moshing : Short Film
Beauty brands switch on to social media

Big Ideas

Beauty brands switch on to social media

Beauty brands switch on to social media
New York : Cosmetics : Social Media
The future according to: Azeema magazine

Viewpoints

The future according to: Azeema magazine

From creating a magazine for MENASA womxn to offering agency services, Azeema’s founders discuss the necessity of accurate media representation.
Youth : Media : Advertising
Five minds changing luxury fashion perspectives

Big Ideas

Five minds changing luxury fashion perspectives

Around the world, a series of individuals are driving new directions for luxury, from the championing of African artisans to transhuman influencers.
Luxury : Retail : Technology
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