'Branding'

Fashion app appeals to Japan's mobile generation

Big Ideas

Fashion app appeals to Japan's mobile generation

Fashion app appeals to Japan's mobile generation
Social Shopping : Zozotown : Scommerce
Instagram takes on Vine with new video feature

Big Ideas

Instagram takes on Vine with new video feature

Instagram takes on Vine with new video feature
Instagram : Video : Social Media
Dead links on Pinterest hamper retail sales

Big Ideas

Dead links on Pinterest hamper retail sales

Dead links on Pinterest hamper retail sales
Pinterest : H&M : Black Friday
Novel idea: Beat Girl inspires engaging story

Daily Signals

Novel idea: Beat Girl inspires engaging story

Novel idea: Beat Girl inspires engaging story
Advertising : Ads : Storytelling
Fame game: Lady Gaga film shows a scent of fun

Daily Signals

Fame game: Lady Gaga film shows a scent of fun

Fame game: Lady Gaga film shows a scent of fun
Advertising : Lady Gaga : Fiction
Pasta la vista: Kraft app cuts noodles of waste

Daily Signals

Pasta la vista: Kraft app cuts noodles of waste

Pasta la vista: Kraft app cuts noodles of waste
Food : Kraft : Social
Young consumers continually switch digital media

Big Ideas

Young consumers continually switch digital media

Young consumers continually switch digital media
Mobile : Digital Immigrants : Innerscope Research
Blip art: App creates new reality for brands

Daily Signals

Blip art: App creates new reality for brands

Las Vegas – UK firm Blippar has launched an augmented reality app for brands and advertisers.
Augmented Reality : Stephen Shaw : Blipped
Wealthier Chinese show greater brand loyalty

Big Ideas

Wealthier Chinese show greater brand loyalty

Wealthier Chinese show greater brand loyalty
China : Confidence : New Emerging Affluents
Different league: Heineken app is on the ball

Daily Signals

Different league: Heineken app is on the ball

Different league: Heineken app is on the ball
Gaming : Culture : Gamification
Sound system: A GOOD way to analyse the mood

Big Ideas

Sound system: A GOOD way to analyse the mood

Sound system: A GOOD way to analyse the mood
Centamental : Conversations : Social Media
Splashing out: COS plays with colour in new film

Daily Signals

Splashing out: COS plays with colour in new film

Splashing out: COS plays with colour in new film
KOS : Sweden : Frieze
US food industry grows despite frugal mindset

Big Ideas

US food industry grows despite frugal mindset

US food industry grows despite frugal mindset
Recession : Novelty : Treat Foods
Chatty social networkers offer brands conversation openers

Big Ideas

Chatty social networkers offer brands conversation openers

Chatty social networkers offer brands conversation openers
Online : Criticism : Cyberdisinhibition
She’s so high: Shoe brand débuts short film

Daily Signals

She’s so high: Shoe brand débuts short film

She’s so high: Shoe brand débuts short film
Jonathan Kelsey : Film : High
The future according to: Azeema magazine

Viewpoints

The future according to: Azeema magazine

From creating a magazine for MENASA womxn to offering agency services, Azeema’s founders discuss the necessity of accurate media representation.
Youth : Media : Advertising
Five minds changing luxury fashion perspectives

Big Ideas

Five minds changing luxury fashion perspectives

Around the world, a series of individuals are driving new directions for luxury, from the championing of African artisans to transhuman influencers.
Luxury : Retail : Technology
Adidas aims to appeal to kids and other stories

Daily Signals

Adidas aims to appeal to kids and other stories

In today’s daily digest: Adidas taps into the children’s market, Alibaba unveils its Luxury Pavilion, how Airbnb affects house prices and other top...
Fashion : Travel : Luxury
Branded Content Market: Part 2

Markets

Branded Content Market: Part 2

For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.
Branded Content : Virtual Reality : Anti-authentic
Danish grocery chain introduces new hack for boycotting US products

Daily Signals

Danish grocery chain introduces new hack for boycotting US products

Grocery giant Salling Group is introducing a black star symbol on price tags to highlight European brands
Retail : Grocery Shopping : Denmark
Fenty Hair’s immersive Mane Street experience arrives at Selfridges

Daily Signals

Fenty Hair’s immersive Mane Street experience arrives at Selfridges

StudioXAG has crafted an immersive experience for the launch of Rihanna’s latest venture, Fenty Hair, at Selfridges’ iconic Corner Shop.
Retail : Beauty : Technology
Fitness brand Les Mills launches Spaghetti Legs pasta

Daily Signals

Fitness brand Les Mills launches Spaghetti Legs pasta

Fitness brand Les Mills has launched a limited-edition line of wholewheat pasta, with the tagline ‘get sweaty, then eat spaghetti’.
Sports & Leisure : Design : Food & Drink
Stat: ChatGPT was the fastest-growing brand in the US in 2023

Daily Signals

Stat: ChatGPT was the fastest-growing brand in the US in 2023

Morning Consult’s annual Fastest Growing Brands 2023 report has revealed the brands that have soared in consumer appeal in 2023, with generative ar...
Retail : Technology : Society
Modibodi campaign promotes sustainable period practices

Daily Signals

Modibodi campaign promotes sustainable period practices

Period-absorbent underwear brand Modibodi revolutionised its marketing strategy in July 2023 by launching a bold TikTok campaign targeting young ad...
Menstruation : TikTok : Fashion
Adidas’ new ad highlights how unsafe women feel on a run

Daily Signals

Adidas’ new ad highlights how unsafe women feel on a run

A recent survey by Adidas has found that 51% of women are afraid of being physically attacked when they go for a run compared to 28% of men.
Sports & Leisure : Society : Health & Wellness
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