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Daily Signals
Seeing is believing: Apple’s new advert offers a different perspective
US – For its latest advert, technology brand Apple has jumped on the trend for using smart optical illusions.
Apple
:
Haptic Illusion
:
Advertising
Daily Signals
Invisible movement: Advert visualises soundwaves
Los Angeles & New York - Luxury audio brand Master & Dynamic has collaborated with creative agency eyeball and advertising company NSG/SWAT to re...
Master & Dynamic
:
Audio
:
Sound
Daily Signals
Apocalypse now: Fashion film explores dystopian world
London – For their latest collection, Casio G-Shock and streetwear brand Maharishi have created a short film that explores a post-apocalyptic...
Maharishi
:
G-Shock
:
Pacifist Preppers
Daily Signals
A brief history: Herman Miller in under two minutes
Amsterdam – To celebrate its 108th anniversary, iconic furniture brand Herman Miller enlisted the help of Dutch animators Part of a Bigger Plan to ...
Furniture
:
Viral Video
:
Video Sharing
Daily Signals
Sports and social: Women take fitness to new levels
London – During our Womenomics Network Evening, held at The Future Laboratory HQ last week, LS:N Global editor Lucie Greene interviewed Collyn...
Sport
:
Collyn Ahart
:
Active
Big Ideas
Kenzo unveils Facebook app to support charity
Kenzo unveils Facebook app to support charity
Kenzo
:
Facebook
:
App
Daily Signals
Soda wars: Pepsi film brand-jacks Coca-Cola
US – Drinks brand Pepsi has created a parody video, poking fun at Coca-Cola’s Super Bowl advertisement.
Advertising
:
Mirage
:
Brand-jacking
Daily Signals
Easy as ABC: Chloé follows history to the letter
Easy as ABC: Chloé follows history to the letter
Heritage
:
Microsites
:
The Alphabet
Big Ideas
McDonald’s to open vegetarian restaurant in India
McDonald’s to open vegetarian restaurant in India
McDonalds
:
Fast-food
:
India
Big Ideas
New flavours add spice to US whiskey market
New flavours add spice to US whiskey market
Whiskey
:
Jim Beam
:
Jack Daniels
Big Ideas
Going native: Local shops for local people
Going native: Local shops for local people
Local
:
Marks & Spencer
:
Autograph
Big Ideas
Pay as you go: Mobile payment hits the road
Pay as you go: Mobile payment hits the road
Mobile Network
:
Pay As You Go
:
Cab Driver
Big Ideas
Burberry storms into China with a live show
Burberry storms into China with a live show
NEA
:
Catwalk Show
:
Holograms
Daily Signals
4D vision: Ralph Lauren marks 10 years online
4D vision: Ralph Lauren marks 10 years online
Ralph Lauren
:
Projection
:
Fashion Film
Daily Signals
After hours: Sports brand goes to extra time
After hours: Sports brand goes to extra time
Germany
:
Herzogenaurach
:
Puma Social
Big Ideas
The most Insight-ful fashion stories of 2009
The most Insight-ful fashion stories of 2009
NYU
:
Luxury
:
Stern
Daily Signals
Absolutely natural: When simple is good
Absolutely natural: When simple is good
Natural Ingredients
:
Greenwashing Brands
:
Kettle Chips
Big Ideas
Leah McSweeney on the inherent sexism in the streetwear sector
The founder and CEO of Married To The Mob discusses women’s role in the streetwear market, and what brands can do to instigate change.
Youth
:
Apparel
:
Fashion
Big Ideas
How new media platforms are creating content that speaks to Generation Z
Now the largest media audience segment, according to Nielsen, Generation Z are looking for socially conscious, interactive media platforms to engag...
Youth
:
Media
:
Digital
Micro Trends
Packaged Interiors
Retailers are giving packaging a new creative role in the selling experience. As well as providing the take-away brand experience, packaging is bec...
Packaging
:
Interiors
:
Visual Merchandising
Micro Trends
Worker Theatre
By treating the process behind the product as the stage and the workers as actors, smart brands are creating Worker Theatre.
Show Your Working
:
Workers
:
Artisan
Daily Signals
The Future Laboratory releases New Codes of Value macrotrend report
Amid rising financial strain and a growing dissatisfaction with consumerism, The Future Laboratory’s latest report New Codes of Value unc...
Finance
:
Retail
:
Society
Daily Signals
Stat: Suncare confusion prevails in India
Brands have an opportunity to better educate Indian consumers about suncare and sun exposure, according to research by Mintel.
Beauty
:
Wellness
:
Skincare
Daily Signals
TikTok shows will democratise fashion month
TikTok is holding its own fashion month for the autumn/winter season, offering a digital alternative to traditional catwalk shows.
Fashion
:
Retail
:
Media
Daily Signals
Stat: Social media is crucial to beauty research
According to a new US report by marketing company Tinuiti, the pandemic has accelerated the trend of beauty shoppers turning to social media networ...
Beauty
:
Technology
:
Covid-19
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