'Branding'

Foster + Partners: David Nelson

Viewpoints

Foster + Partners: David Nelson

The co-head of design at Foster + Partners speaks about the importance of being a Civic Brand.
Civic Brands : Pollution : Whole-system Thinking
 Beauty data trail

Big Ideas

Beauty data trail

Seoul – South Korean beauty start-up Memebox is using data analytics to become the world’s fastest growing beauty brand.
Memebox : South Korean Beauty : Data Analytics
Unmarried and proud

News

Unmarried and proud

Beijing – A bold campaign from skincare brand SK-II sides with Chinese women who refuse to bow to societal pressure to marry.
SK-II : P&G : Forsman & Bodenfors
Girl-gang beauty

News

Girl-gang beauty

London – 3INA is a new make-up brand with a philosophy of real, accessible beauty.
Cosmetics : Beauty : London
Re-view yourself

News

Re-view yourself

Tokyo – Eyewear brand Jins has released a series of everyday wearables that monitor mind and body.
Meme : Jins : Wearable Technology
LDF Network Evening 2015: Thomas Eberwein

News

LDF Network Evening 2015: Thomas Eberwein

London – Brands have to be more willing to have fun with their history, says Thomas Eberwein, founder and director of creative agency Thomas Traum.
Thomas Eberwein : Kenzo : Heritage
Online content is key to brand loyalty for Millennials

Big Ideas

Online content is key to brand loyalty for Millennials

NewsCred and MBC Research found that Millennials respond positively to content that is useful, intelligent and relevant.
Millennials : Online Content : Brand Loyalty
South Korean dramas boost luxury brands in Asia

Big Ideas

South Korean dramas boost luxury brands in Asia

The runaway success of a recent South Korean television show in China has led luxury brands to consider the marketing clout of Korean culture acros...
Korean Wave
Brands attract little notice on Pinterest

Big Ideas

Brands attract little notice on Pinterest

A new study found that only 27% of active US Pinterest users follow any brands on the platform.
Pinterest : E-commerce : Social Media Platform
Chris Morton: Integrated editorial commerce

Viewpoints

Chris Morton: Integrated editorial commerce

Co-founder of Lyst. Chris Morton talks about the power of editorial e-commerce.
Lyst : New York : Online Shopping
Feminist luxury

Micro Trends

Feminist luxury

Luxury brands are tailoring their products and services, not only to meet the needs of today’s affluent female consumers, but also to promote femal...
Female : Women : Empowerment
China reaffirms strong demand for luxury handbags

Big Ideas

China reaffirms strong demand for luxury handbags

 Chinese demand for luxury handbags remains strong despite a reported slowing in the luxury market.
China : Geneva : Switzerland
Mackintosh opens new store in Tokyo’s Aoyama

Big Ideas

Mackintosh opens new store in Tokyo’s Aoyama

Mackintosh opens new store in Tokyo’s Aoyama
Mackintosh : Aoyama : Tokyo
Accessories brand head over heels with Instagram

Big Ideas

Accessories brand head over heels with Instagram

Accessories brand head over heels with Instagram
Rebecca Minkoff : Instagram : New York Fashion Week
Polarised brands

Micro Trends

Polarised brands

The new hourglass shape of the labour market has made for a polarised society, with a squeezed middle and growing numbers at the top and bottom. Th...
Polarisation : Squeezed Middle : FMCG
Luxury consumers look to blogs for information

Big Ideas

Luxury consumers look to blogs for information

Luxury consumers look to blogs for information
Content : Comment : Forums
Elevating Travel Narratives

Viewpoints

Elevating Travel Narratives

AboundStudio’s founder James Huntly discusses design’s role in creating meaningful brand narratives that reflect travellers’ changing values and de...
Travel : Design : Hospitality
Content Commerce

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...
Retail : Pop-culture & Media : Technology
Brand Innovation Debrief: Telfar’s Community-first Retail Strategy

Big Ideas

Brand Innovation Debrief: Telfar’s Community-first Retail Strategy

From innovative pricing models to a commitment to inclusivity, luxury fashion brand Telfar is a trailblazer in the industry. What can you learn fro...
Fashion : Telfar : Retail
How Atelier is creating anti-fragile beauty supply chains

Viewpoints

How Atelier is creating anti-fragile beauty supply chains

Nick Benson, co-founder of beauty manufacturing network Atelier, on connecting with the creator economy and using data to strengthen supply chains.
Beauty : Manufacturing : Sustainability
The future of luxury lies in escapism

Viewpoints

The future of luxury lies in escapism

Author and analyst Erwan Rambourg is positively bullish about what lies ahead for the sector, sharing insights from his latest book, Future Luxe.
Luxury : Travel : Health & Wellness
Department Store Disruptors

Micro Trends

Department Store Disruptors

As stores with outdated value propositions continue to decline, new multi-brand retail formats are emerging that bridge the gap between digital-fir...
Retail : E-commerce : Digital
Gucci’s New Bond Street flagship store focuses on VIP consumers

News

Gucci’s New Bond Street flagship store focuses on VIP consumers

Italian luxury giant Gucci opened its new flagship store and exclusive salon on London’s prestigious New Bond Street in September 2023.
Luxury : Fashion : Retail
Bio-concrete company Biozeroc spreads ‘the hard truth’ about the cement industry

News

Bio-concrete company Biozeroc spreads ‘the hard truth’ about the cement industry

Biomaterials science company Biozeroc worked with How&How on a rebranding, playfully nicknaming the bio-concrete manufacturer as the House of Hard ...
Design : Sustainability : Technology
How can spirits brands make whisky more accessible?

Viewpoints

How can spirits brands make whisky more accessible?

Why adopting new retail models could save flagging whisky sales.
Drink : Retail : Spirits
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