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Do printed publications really need augmented reality?
While adding augmented reality to print media might feel like a push away from tradition, is it doing it any favours in the long run?
Digital
:
Media
:
Technology
News
Olympian effort
Rio de Janeiro – As we approach the halfway point of the 2016 Olympic games, LS:N Global takes a look at the best advertising and initiatives conne...
2016 Olympics
:
Rio De Janeiro
:
Branded Content
News
Divine accommodation
Portugal – The Casa de L Cura guest house invites weary city workers to relax in an agricultural setting.
Casa De L Cura
:
Post-Faith
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The New Sublimity
Big Ideas
Brands entering Indonesia appeal to affluent classes
Brands entering Indonesia appeal to affluent classes
Foreign Investment
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Indonesia
:
Jakarta
Big Ideas
Brands switch to online ads in Middle East
Brands switch to online ads in Middle East
Adverts
:
Online
:
EMarketing
Micro Trends
You, the Product
‘People have a growing awareness that their personal information has value, and that others are capturing it,’ Shane Green, CEO of personal data cu...
PIE
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Data
:
Social Profiling
Big Ideas
Luxury market polarises in response to downturn
Luxury market polarises in response to downturn
Economic Downturn
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Department Stores
:
Printemps
News
Stat: Suncare confusion prevails in India
Brands have an opportunity to better educate Indian consumers about suncare and sun exposure, according to research by Mintel.
Beauty
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Wellness
:
Skincare
News
TikTok shows will democratise fashion month
TikTok is holding its own fashion month for the autumn/winter season, offering a digital alternative to traditional catwalk shows.
Fashion
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Retail
:
Media
News
Stat: Social media is crucial to beauty research
According to a new US report by marketing company Tinuiti, the pandemic has accelerated the trend of beauty shoppers turning to social media networ...
Beauty
:
Technology
:
Covid-19
News
Stat: Takeaway opportunities for health-conscious consumers
New research by YouGov uncovers the opportunities in takeaway options for health-conscious customers.
Food
:
Consumption
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Takeaways
News
Glisten’s AI tool for streamlining product searches
Glisten is a start-up that uses artificial intelligence to elevate the e-commerce experience.
Technology
:
Retail
:
Artificial Intelligence
News
Generation Z shoppers seek human customer service
Gen Z and Millennials in the US are 2.5 times more likely than Boomers to reach out to a brand’s customer service more than 10 times a year.
Retail
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Customer Service
:
Digital
News
A new French law will halt goods to landfill
A new French law will crack down on product waste and stop unsold goods from being thrown away.
Sustainability
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Society
:
Waste
News
Stat: South Korea holds allure for alcohol brands
Fitch Solutions describes the country as the most attractive market in Asia for alcohol producers, while Cambodia has been considered as one to wat...
Drinks
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South Korea
:
Alcohol
News
US shoppers are opting for direct-to-consumer brands
American shoppers are increasingly making purchases from direct-to-consumer brands, with 40% having done so in the past year.
Retail
:
Digital
:
Shopping
News
Deciem is encouraging consumers to shop slowly
The skincare company is rebelling against hyper-consumerism and not participating in Black Friday this year.
Beauty
:
Sustainability
:
Consumption
News
Stat: Cash-strapped Millennials may not be worth your time
A talk by AARP on The 50+ Goldmine raised an important point – Millennials are broke, so why are brands still trying to target them?
Cannes Lions
News
Laws of Motion launches a dress in 99 sizes
Laws of Motion is a direct-to-consumer womenswear brand that aims to disrupt the apparel industry’s standard sizing systems.
Retail
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Fashion
:
Inclusivity
News
Rag & Bone’s concept film merges fashion and AI
Artificial intelligence was the guest of honour at a Fashion Week dinner hosted by the luxury brand.
Fashion
:
Technology
:
Artificial Intelligence
News
Tide introduces eco-packaging for e-commerce
The detergent brand has created new eco-packaging for its concentrated liquid laundry detergent, designed specifically for e-commerce.
Retail
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E-commerce
:
Packaging
News
Nike demonstrates the value in taking a stand
Nike’s sales rose 31% over the Labor Day holiday in 2018, far outstripping the 17% increase recorded in 2017.
Health
News
Trend Briefing 2017: The Age of Re-engagement
London – This is the Age of Re-engagement, in which we explore the role of brands in civic re-engagement, the need to refocus on a world overloa...
Trend Briefing 2017
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The Age Of Re-Engagement
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Civic Brands
News
A lesson in collaboration: How a charity and fashion brand pooled resources
London – At last week’s The Age of the Long Near Preview Network Evening, LS:N Global senior journalist Rowland Manthorpe spoke to Clare Brook, CFO...
The Age Of The Long Near
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Clare Brook
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Blue Marine Foundation
Big Ideas
Fashion app appeals to Japan's mobile generation
Fashion app appeals to Japan's mobile generation
Social Shopping
:
Zozotown
:
Scommerce
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