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'Branding'
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Big Ideas
Five minds changing luxury fashion perspectives
Around the world, a series of individuals are driving new directions for luxury, from the championing of African artisans to transhuman influencers.
Luxury
:
Retail
:
Technology
Daily Signals
Adidas aims to appeal to kids and other stories
In today’s daily digest: Adidas taps into the children’s market, Alibaba unveils its Luxury Pavilion, how Airbnb affects house prices and other top...
Fashion
:
Travel
:
Luxury
Markets
Branded Content Market: Part 2
For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.
Branded Content
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Virtual Reality
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Anti-authentic
Viewpoints
Premium Fashion’s Comeback
Bridging the gap between cost and quality, the premium contemporary fashion category is re-emerging as a stylish, affordable alternative to luxury’...
Fashion
:
Luxury
:
Retail
Micro Trends
Home-grown Luxury
A new breed of luxury brands is emerging from developing economies, starting a shift in the industry away from the traditional domination of Paris,...
Domestic
:
Local Brands
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Distribution
Big Ideas
Branded Cities
With private enterprise increasingly usurping government as architects of the future metropolis, can we create a branded city that works for everyo...
Placemaking
:
Architecture
:
Urbanism
Micro Trends
Content Commerce
Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...
Retail
:
Pop-culture & Media
:
Technology
Big Ideas
Brand Innovation Debrief: Telfar’s Community-first Retail Strategy
From innovative pricing models to a commitment to inclusivity, luxury fashion brand Telfar is a trailblazer in the industry. What can you learn fro...
Fashion
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Telfar
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Retail
Daily Signals
Cécred champions hair as a cultural memory in first campaign
Beyoncé’s haircare brand Cécred has launched its debut campaign, A Deeper Understanding of Hair, created in partnership with Wieden+Kennedy.
Beauty
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Advertising
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Pop Culture & Media
Daily Signals
Telfar’s Gifted perk is raising the bar for consumer reward programmes
US fashion brand Telfar’s community-centric model is switching up the value of loyalty rewards with Gifted, a full-size shopping bag available with...
Luxury
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Fashion
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Retail
Daily Signals
Perrier-Jouët’s latest campaign celebrates bubbles and blooms
Maison Perrier-Jouët’s latest campaign, Fill your World with Wonder, is an ode to flowers and the champagne producer’s close relationship with the ...
Food
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Drink
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Sustainability
Daily Signals
Fabletics unveils activewear-inspired scrubs
Activewear brand Fabletics is applying its expertise in performance wear in the medical apparel market.
Fashion
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Health & Wellness
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Society
Viewpoints
Brand-led Immersive Travel
What’s next for rarefied, luxury travel? We speak to brand consultant Joel Bartfeld about his new travel platform, Joel Found, and the potential of...
Travel
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Hospitality
:
Luxury
Daily Signals
The Inkey List introduces swap-and-save service
The Inkey List has introduced Smarter Skincare, a swap-and-save service that helps customers keep up with their skincare routines while keeping cos...
Beauty
:
Health & Wellness
:
Skincare
Daily Signals
SpaceX and GEC power intergalactic advertising
Planned for 2022, the CubeSat advertising satellite will feature a screen on one side, along with a selfie stick that will capture live-stream foot...
Technology
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Media & Entertainment
:
Society
Daily Signals
Belli Welli’s gut health snacks are also indulgent treats
The snack brand provides playful treats that cater for the needs of people suffering from irritable bowel syndrome (IBS) or other gut health issues.
Food
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Snacks
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Wellness
Daily Signals
L'Occitane’s Hong Kong flagship store fights plastic waste
For its latest retail location, skincare brand L'Occitane has created an eco-conscious hub that schools shoppers on sustainability to curb Hong Kon...
Retail
:
Sustainability
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Skincare
Daily Signals
e.l.f plays to gamers with Twitch collaboration
Cosmetics brand e.l.f is partnering with Twitch star Loserfruit (Lufu) in a new digital frontier focusing on the gaming community.
Gaming
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Beauty
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Marketing
Daily Signals
Bolt Threads exchanges eco-leathers for brand expertise
Fashion brands Adidas, Lululemon, Kering and Stella McCartney team up with biotechnology start-up Bolt Threads to scale up Mylo mushroom leather.
Fashion
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Sustainability
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Biotechnology
Daily Signals
Showfields turns shopping into theatre
The four-storey space curates a genre-defying shopping experience that is part retail, part immersive theatre.
Retail
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Experience
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Entertainment
Daily Signals
Gucci introduces gaming to its app
Gucci Arcade is inspired by vintage video games of the 1970s and 1980s.
Fashion
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Gaming
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Entertainment
Daily Signals
Ever & Ever is making single-use water more sustainable
The line of aluminium canned water positions itself as a more sustainable alternative to conventional bottled water.
Drink
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Plastics
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Sustainability
Daily Signals
Thought-starter: Has sustainability become too moralistic?
Daniel Freitag, co-founder of sustainable fashion brand Freitag, examines how nobody is perfect when it comes to sustainable practices.
Design
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Fashion
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Sustainability
Daily Signals
Perennial promotes gut, brain and bone health in older consumers
The new plant-based brand has been launched a non-dairy drink that targets healthy ageing.
Food
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Health
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Wellness
Daily Signals
Thought-starter: Do retailers need to rethink returns?
In a bid to reduce the growing environmental impact of e-commerce, retailers are rethinking their logistics and are developing new sustainable init...
Retail
:
Packaging
:
Sustainability
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