'Branding'

Five minds changing luxury fashion perspectives

Big Ideas

Five minds changing luxury fashion perspectives

Around the world, a series of individuals are driving new directions for luxury, from the championing of African artisans to transhuman influencers.
Luxury : Retail : Technology
Adidas aims to appeal to kids and other stories

Daily Signals

Adidas aims to appeal to kids and other stories

In today’s daily digest: Adidas taps into the children’s market, Alibaba unveils its Luxury Pavilion, how Airbnb affects house prices and other top...
Fashion : Travel : Luxury
Branded Content Market: Part 2

Markets

Branded Content Market: Part 2

For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.
Branded Content : Virtual Reality : Anti-authentic
Premium Fashion’s Comeback

Viewpoints

Premium Fashion’s Comeback

Bridging the gap between cost and quality, the premium contemporary fashion category is re-emerging as a stylish, affordable alternative to luxury’...
Fashion : Luxury : Retail
Home-grown Luxury

Micro Trends

Home-grown Luxury

A new breed of luxury brands is emerging from developing economies, starting a shift in the industry away from the traditional domination of Paris,...
Domestic : Local Brands : Distribution
Branded Cities

Big Ideas

Branded Cities

With private enterprise increasingly usurping government as architects of the future metropolis, can we create a branded city that works for everyo...
Placemaking : Architecture : Urbanism
Content Commerce

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...
Retail : Pop-culture & Media : Technology
Brand Innovation Debrief: Telfar’s Community-first Retail Strategy

Big Ideas

Brand Innovation Debrief: Telfar’s Community-first Retail Strategy

From innovative pricing models to a commitment to inclusivity, luxury fashion brand Telfar is a trailblazer in the industry. What can you learn fro...
Fashion : Telfar : Retail
Cécred champions hair as a cultural memory in first campaign

Daily Signals

Cécred champions hair as a cultural memory in first campaign

Beyoncé’s haircare brand Cécred has launched its debut campaign, A Deeper Understanding of Hair, created in partnership with Wieden+Kennedy.
Beauty : Advertising : Pop Culture & Media
Telfar’s Gifted perk is raising the bar for consumer reward programmes

Daily Signals

Telfar’s Gifted perk is raising the bar for consumer reward programmes

US fashion brand Telfar’s community-centric model is switching up the value of loyalty rewards with Gifted, a full-size shopping bag available with...
Luxury : Fashion : Retail
Perrier-Jouët’s latest campaign celebrates bubbles and blooms

Daily Signals

Perrier-Jouët’s latest campaign celebrates bubbles and blooms

Maison Perrier-Jouët’s latest campaign, Fill your World with Wonder, is an ode to flowers and the champagne producer’s close relationship with the ...
Food : Drink : Sustainability
Fabletics unveils activewear-inspired scrubs

Daily Signals

Fabletics unveils activewear-inspired scrubs

Activewear brand Fabletics is applying its expertise in performance wear in the medical apparel market.
Fashion : Health & Wellness : Society
Brand-led Immersive Travel

Viewpoints

Brand-led Immersive Travel

What’s next for rarefied, luxury travel? We speak to brand consultant Joel Bartfeld about his new travel platform, Joel Found, and the potential of...
Travel : Hospitality : Luxury
The Inkey List introduces swap-and-save service

Daily Signals

The Inkey List introduces swap-and-save service

The Inkey List has introduced Smarter Skincare, a swap-and-save service that helps customers keep up with their skincare routines while keeping cos...
Beauty : Health & Wellness : Skincare
SpaceX and GEC power intergalactic advertising

Daily Signals

SpaceX and GEC power intergalactic advertising

Planned for 2022, the CubeSat advertising satellite will feature a screen on one side, along with a selfie stick that will capture live-stream foot...
Technology : Media & Entertainment : Society
Belli Welli’s gut health snacks are also indulgent treats

Daily Signals

Belli Welli’s gut health snacks are also indulgent treats

The snack brand provides playful treats that cater for the needs of people suffering from irritable bowel syndrome (IBS) or other gut health issues.
Food : Snacks : Wellness
L'Occitane’s Hong Kong flagship store fights plastic waste

Daily Signals

L'Occitane’s Hong Kong flagship store fights plastic waste

For its latest retail location, skincare brand L'Occitane has created an eco-conscious hub that schools shoppers on sustainability to curb Hong Kon...
Retail : Sustainability : Skincare
e.l.f plays to gamers with Twitch collaboration

Daily Signals

e.l.f plays to gamers with Twitch collaboration

Cosmetics brand e.l.f is partnering with Twitch star Loserfruit (Lufu) in a new digital frontier focusing on the gaming community.
Gaming : Beauty : Marketing
Bolt Threads exchanges eco-leathers for brand expertise

Daily Signals

Bolt Threads exchanges eco-leathers for brand expertise

Fashion brands Adidas, Lululemon, Kering and Stella McCartney team up with biotechnology start-up Bolt Threads to scale up Mylo mushroom leather.
Fashion : Sustainability : Biotechnology
Showfields turns shopping into theatre

Daily Signals

Showfields turns shopping into theatre

The four-storey space curates a genre-defying shopping experience that is part retail, part immersive theatre.
Retail : Experience : Entertainment
Gucci introduces gaming to its app

Daily Signals

Gucci introduces gaming to its app

Gucci Arcade is inspired by vintage video games of the 1970s and 1980s.
Fashion : Gaming : Entertainment
Ever & Ever is making single-use water more sustainable

Daily Signals

Ever & Ever is making single-use water more sustainable

The line of aluminium canned water positions itself as a more sustainable alternative to conventional bottled water.
Drink : Plastics : Sustainability
Thought-starter: Has sustainability become too moralistic?

Daily Signals

Thought-starter: Has sustainability become too moralistic?

Daniel Freitag, co-founder of sustainable fashion brand Freitag, examines how nobody is perfect when it comes to sustainable practices.
Design : Fashion : Sustainability
Perennial promotes gut, brain and bone health in older consumers

Daily Signals

Perennial promotes gut, brain and bone health in older consumers

The new plant-based brand has been launched a non-dairy drink that targets healthy ageing.
Food : Health : Wellness
Thought-starter: Do retailers need to rethink returns?

Daily Signals

Thought-starter: Do retailers need to rethink returns?

In a bid to reduce the growing environmental impact of e-commerce, retailers are rethinking their logistics and are developing new sustainable init...
Retail : Packaging : Sustainability
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