'Branding'

Stat: Takeaway opportunities for health-conscious consumers

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Stat: Takeaway opportunities for health-conscious consumers

New research by YouGov uncovers the opportunities in takeaway options for health-conscious customers.
Food : Consumption : Takeaways
Glisten’s AI tool for streamlining product searches

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Glisten’s AI tool for streamlining product searches

Glisten is a start-up that uses artificial intelligence to elevate the e-commerce experience.
Technology : Retail : Artificial Intelligence
Generation Z shoppers seek human customer service

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Generation Z shoppers seek human customer service

Gen Z and Millennials in the US are 2.5 times more likely than Boomers to reach out to a brand’s customer service more than 10 times a year.
Retail : Customer Service : Digital
A new French law will halt goods to landfill

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A new French law will halt goods to landfill

A new French law will crack down on product waste and stop unsold goods from being thrown away.
Sustainability : Society : Waste
Stat: South Korea holds allure for alcohol brands

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Stat: South Korea holds allure for alcohol brands

Fitch Solutions describes the country as the most attractive market in Asia for alcohol producers, while Cambodia has been considered as one to wat...
Drinks : South Korea : Alcohol
US shoppers are opting for direct-to-consumer brands

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US shoppers are opting for direct-to-consumer brands

American shoppers are increasingly making purchases from direct-to-consumer brands, with 40% having done so in the past year.
Retail : Digital : Shopping
Deciem is encouraging consumers to shop slowly

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Deciem is encouraging consumers to shop slowly

The skincare company is rebelling against hyper-consumerism and not participating in Black Friday this year.
Beauty : Sustainability : Consumption
Stat: Cash-strapped Millennials may not be worth your time

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Stat: Cash-strapped Millennials may not be worth your time

A talk by AARP on The 50+ Goldmine raised an important point – Millennials are broke, so why are brands still trying to target them?
Cannes Lions
Laws of Motion launches a dress in 99 sizes

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Laws of Motion launches a dress in 99 sizes

Laws of Motion is a direct-to-consumer womenswear brand that aims to disrupt the apparel industry’s standard sizing systems.
Retail : Fashion : Inclusivity
Rag & Bone’s concept film merges fashion and AI

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Rag & Bone’s concept film merges fashion and AI

Artificial intelligence was the guest of honour at a Fashion Week dinner hosted by the luxury brand.
Fashion : Technology : Artificial Intelligence
Tide introduces eco-packaging for e-commerce

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Tide introduces eco-packaging for e-commerce

The detergent brand has created new eco-packaging for its concentrated liquid laundry detergent, designed specifically for e-commerce.
Retail : E-commerce : Packaging
Nike demonstrates the value in taking a stand

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Nike demonstrates the value in taking a stand

Nike’s sales rose 31% over the Labor Day holiday in 2018, far outstripping the 17% increase recorded in 2017.
Health
Trend Briefing 2017: The Age of Re-engagement

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Trend Briefing 2017: The Age of Re-engagement

London – This is the Age of Re-engagement, in which we explore the role of brands in civic re-engagement, the need to refocus on a world overloa...
Trend Briefing 2017 : The Age Of Re-Engagement : Civic Brands
A lesson in collaboration: How a charity and fashion brand pooled resources

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A lesson in collaboration: How a charity and fashion brand pooled resources

London – At last week’s The Age of the Long Near Preview Network Evening, LS:N Global senior journalist Rowland Manthorpe spoke to Clare Brook, CFO...
The Age Of The Long Near : Clare Brook : Blue Marine Foundation
Fashion app appeals to Japan's mobile generation

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Fashion app appeals to Japan's mobile generation

Fashion app appeals to Japan's mobile generation
Social Shopping : Zozotown : Scommerce
Instagram takes on Vine with new video feature

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Instagram takes on Vine with new video feature

Instagram takes on Vine with new video feature
Instagram : Video : Social Media
Dead links on Pinterest hamper retail sales

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Dead links on Pinterest hamper retail sales

Dead links on Pinterest hamper retail sales
Pinterest : H&M : Black Friday
Novel idea: Beat Girl inspires engaging story

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Novel idea: Beat Girl inspires engaging story

Novel idea: Beat Girl inspires engaging story
Advertising : Ads : Storytelling
Fame game: Lady Gaga film shows a scent of fun

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Fame game: Lady Gaga film shows a scent of fun

Fame game: Lady Gaga film shows a scent of fun
Advertising : Lady Gaga : Fiction
Pasta la vista: Kraft app cuts noodles of waste

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Pasta la vista: Kraft app cuts noodles of waste

Pasta la vista: Kraft app cuts noodles of waste
Food : Kraft : Social
Young consumers continually switch digital media

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Young consumers continually switch digital media

Young consumers continually switch digital media
Mobile : Digital Immigrants : Innerscope Research
Blip art: App creates new reality for brands

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Blip art: App creates new reality for brands

Las Vegas – UK firm Blippar has launched an augmented reality app for brands and advertisers.
Augmented Reality : Stephen Shaw : Blipped
Wealthier Chinese show greater brand loyalty

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Wealthier Chinese show greater brand loyalty

Wealthier Chinese show greater brand loyalty
China : Confidence : New Emerging Affluents
Different league: Heineken app is on the ball

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Different league: Heineken app is on the ball

Different league: Heineken app is on the ball
Gaming : Culture : Gamification
Sound system: A GOOD way to analyse the mood

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Sound system: A GOOD way to analyse the mood

Sound system: A GOOD way to analyse the mood
Centamental : Conversations : Social Media
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