'Branding'

Nike makes investments in the metaverse

Daily Signals

Nike makes investments in the metaverse

Sportswear behemoth Nike has acquired digital collectibles platform RTFKT.
Retail : Media & Entertainment : Youth
Louis XIII teases audiences with hyper-exclusive cognac

Daily Signals

Louis XIII teases audiences with hyper-exclusive cognac

Luxury spirits brand Louis XIII has unveiled a limited-edition cognac called N°XIII with a tongue-in-cheek campaign that hints at the hyper-exclusi...
Food & Drink : Luxury : Media & Entertainment
Laundry brand Kair caters for sustainable wardrobes

Daily Signals

Laundry brand Kair caters for sustainable wardrobes

In response to growing interest in sustainable fashion, Kair has launched a range of specialised detergents, fabric softeners and garment freshener...
Sustainability : Fashion : Society
The Trend: Feedback Frontiers

Daily Signals

The Trend: Feedback Frontiers

Our 2020 macrotrend Feedback Frontiers explored how brands and retailers must reconsider how they connect with their customers.
Retail : E-commerce : Digital
Flagship Fulfilment

Micro Trends

Flagship Fulfilment

As consumers continue to value speed, retail brands are doubling down on the ways supply chains, logistics and fulfilment can enhance their identit...
Retail : Technology : Logistics
Typology is a start-up for fresh-batch beauty

Daily Signals

Typology is a start-up for fresh-batch beauty

Founded by Made.com’s co-founder Ning Li, the start-up is launching three sub-brands each dedicated to transparent beauty.
Beauty : Cosmetics : Health
The Trend: Female Highs

Daily Signals

The Trend: Female Highs

With countries like Canada having this year legalised the recreational use of cannabis, 2018 has marked a milestone for the drug with regards to wi...
Beauty : Wellness : Health
These lipsticks celebrate the Made in China label

Daily Signals

These lipsticks celebrate the Made in China label

The Palace Museum has launched a range of lipsticks made in China inspired by the country’s ancient artworks and traditions.
Beauty : Digital : Luxury
Login for luxury

Big Ideas

Login for luxury

China – Christian Dior has offered its iconic Lady Dior bag for sale on WeChat.
Christian Dior : WeChat : Mobile App
Circle of trust

Big Ideas

Circle of trust

US – Social media users are almost as likely to trust influencers as they are their friends, according to a new study.
Twitter : Influencer Marketing : Gen Viz
The Spotify show

Big Ideas

The Spotify show

Global – Spotify is aiming to broaden its consumer base by expanding its video services with the release of 12 original series.
Spotify : Netflix : YouTube
Listen to this

Big Ideas

Listen to this

Global – Burberry is the first major retailer to have its own Apple Music channel.
Burberry : Apple Music : Content Curation
The model man

Daily Signals

The model man

Norway – The male form has been given the Dove treatment thanks to Norwegian menswear brand Dressmann.
Dressman : Forsman & Bodenfors : Man Underwear
Insta-ads

Big Ideas

Insta-ads

US – Instagram is becoming part of Facebook’s global marketing machine and finally opening its platform to advertisers.
Instagram : Shop Now : Advertising
Omega’s solar mission

Big Ideas

Omega’s solar mission

Biel/Bienne, Switzerland – Watchmaker Omega is showing how a luxury brand can set the heart racing and the imagination soaring through its collabor...
Omega : Switzerland : Solar Impulse
Tumblr launches new service bringing advertisers and creatives closer

Big Ideas

Tumblr launches new service bringing advertisers and creatives closer

Tumblr has announced Creatrs Network, which will enable brands and advertisers to connect with the site’s most popular creatives to make content na...
Tumblr : Creatrs Network : The Sharded Self
Muriel Zingraff-Shariff: Luxury airport retail

Viewpoints

Muriel Zingraff-Shariff: Luxury airport retail

The luxury consultant, formerly retail director of Heathrow, on the new wave of airport retail.
Heathrow Airport : Terminal 2 : Hermès
Australia is international retail’s next frontier

Big Ideas

Australia is international retail’s next frontier

International retail brands are targeting consumers in Sydney and Melbourne as business booms on the Australian high street.
Australia : Retail : High Street
Report: Luxury consumer base to expand and fragment

Big Ideas

Report: Luxury consumer base to expand and fragment

Report: Luxury consumer base to expand and fragment
Bain & Co : Luxury : Boomers
New Facebook feature to prompt geo-marketing shift

Big Ideas

New Facebook feature to prompt geo-marketing shift

New Facebook feature to prompt geo-marketing shift
Facebook : Geo-location : Foursquare
Content Commerce

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...
Retail : Pop-culture & Media : Technology
Brand Innovation Debrief: Telfar’s Community-first Retail Strategy

Big Ideas

Brand Innovation Debrief: Telfar’s Community-first Retail Strategy

From innovative pricing models to a commitment to inclusivity, luxury fashion brand Telfar is a trailblazer in the industry. What can you learn fro...
Fashion : Telfar : Retail
Premium Fashion’s Comeback

Viewpoints

Premium Fashion’s Comeback

Bridging the gap between cost and quality, the premium contemporary fashion category is re-emerging as a stylish, affordable alternative to luxury’...
Fashion : Luxury : Retail
Home-grown Luxury

Micro Trends

Home-grown Luxury

A new breed of luxury brands is emerging from developing economies, starting a shift in the industry away from the traditional domination of Paris,...
Domestic : Local Brands : Distribution
How Atelier is creating anti-fragile beauty supply chains

Viewpoints

How Atelier is creating anti-fragile beauty supply chains

Nick Benson, co-founder of beauty manufacturing network Atelier, on connecting with the creator economy and using data to strengthen supply chains.
Beauty : Manufacturing : Sustainability
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