LS:N Global

Daily Signals

Splashing out: COS plays with colour in new film

KOS : Sweden : Frieze

Big Ideas

US food industry grows despite frugal mindset

Recession : Novelty : Treat Foods

Big Ideas

Chatty social networkers offer brands conversation openers

Online : Criticism : Cyberdisinhibition

Daily Signals

She’s so high: Shoe brand débuts short film

Jonathan Kelsey : Film : High

Viewpoints

The future according to: Azeema magazine

From creating a magazine for MENASA womxn to offering agency services, Azeema’s founders discuss the necessity of accurate media representation.

Youth : Media : Advertising

Big Ideas

Five minds changing luxury fashion perspectives

Around the world, a series of individuals are driving new directions for luxury, from the championing of African artisans to transhuman influencers.

Luxury : Retail : Technology

Daily Signals

Adidas aims to appeal to kids and other stories

In today’s daily digest: Adidas taps into the children’s market, Alibaba unveils its Luxury Pavilion, how Airbnb affects house prices and other top...

Fashion : Travel : Luxury

Markets

Branded Content Market: Part 2

For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.

Branded Content : Virtual Reality : Anti-authentic

Big Ideas

Food brands get a taste for fashion

From fast food streetwear to luxury drink carriers, brands are launching clothing collections as a tool to market products and reveal their persona...

Food : Drinks : Fashion

Big Ideas

These beauty brands are changing the visual language of CBD oil

Brands are adopting a more sophisticated and nuanced visual language to sell their cannabidiol (CBD) and hemp products.

Beauty : CBD : Hemp

Design Directions

Emblematic

As consumers seek design that cuts through the stuffocation of everyday life, so designers are playing on the idea of instant recognition by incorp...

Symbolism : Logo : Graphic Identities

Daily Signals

Danish grocery chain introduces new hack for boycotting US products

Grocery giant Salling Group is introducing a black star symbol on price tags to highlight European brands

Retail : Grocery Shopping : Denmark

Daily Signals

Fenty Hair’s immersive Mane Street experience arrives at Selfridges

StudioXAG has crafted an immersive experience for the launch of Rihanna’s latest venture, Fenty Hair, at Selfridges’ iconic Corner Shop.

Retail : Beauty : Technology

Daily Signals

Fitness brand Les Mills launches Spaghetti Legs pasta

Fitness brand Les Mills has launched a limited-edition line of wholewheat pasta, with the tagline ‘get sweaty, then eat spaghetti’.

Sports & Leisure : Design : Food & Drink

Daily Signals

Stat: ChatGPT was the fastest-growing brand in the US in 2023

Morning Consult’s annual Fastest Growing Brands 2023 report has revealed the brands that have soared in consumer appeal in 2023, with generative ar...

Retail : Technology : Society

Daily Signals

Modibodi campaign promotes sustainable period practices

Period-absorbent underwear brand Modibodi revolutionised its marketing strategy in July 2023 by launching a bold TikTok campaign targeting young ad...

Menstruation : TikTok : Fashion

Daily Signals

Adidas’ new ad highlights how unsafe women feel on a run

A recent survey by Adidas has found that 51% of women are afraid of being physically attacked when they go for a run compared to 28% of men.

Sports & Leisure : Society : Health & Wellness

Daily Signals

Yspot introduces an intimate skincare routine

Encouraging new attitudes to sex and pleasure in Italy, sex care brand Yspot has announced the launch of beauty products for vulva skin.

Health And Wellness : Beauty : Natrual Skincare

Daily Signals

Nike makes investments in the metaverse

Sportswear behemoth Nike has acquired digital collectibles platform RTFKT.

Retail : Media & Entertainment : Youth

Daily Signals

Louis XIII teases audiences with hyper-exclusive cognac

Luxury spirits brand Louis XIII has unveiled a limited-edition cognac called N°XIII with a tongue-in-cheek campaign that hints at the hyper-exclusi...

Food & Drink : Luxury : Media & Entertainment

Daily Signals

Laundry brand Kair caters for sustainable wardrobes

In response to growing interest in sustainable fashion, Kair has launched a range of specialised detergents, fabric softeners and garment freshener...

Sustainability : Fashion : Society

Daily Signals

The Trend: Feedback Frontiers

Our 2020 macrotrend Feedback Frontiers explored how brands and retailers must reconsider how they connect with their customers.

Retail : E-commerce : Digital

Micro Trends

Flagship Fulfilment

As consumers continue to value speed, retail brands are doubling down on the ways supply chains, logistics and fulfilment can enhance their identit...

Retail : Technology : Logistics

Daily Signals

Typology is a start-up for fresh-batch beauty

Founded by Made.com’s co-founder Ning Li, the start-up is launching three sub-brands each dedicated to transparent beauty.

Beauty : Cosmetics : Health

Daily Signals

The Trend: Female Highs

With countries like Canada having this year legalised the recreational use of cannabis, 2018 has marked a milestone for the drug with regards to wi...

Beauty : Wellness : Health

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