LS:N Global

Daily Signals

Gillette confronts #MeToo movement

The shaving brand tackles issues such as bullying and sexual harassment in its new advert, building on past efforts to redefine its long-standing t...

Big Ideas

Why it’s time for luxury fragrance to slow down

Joshua Woods, founder of online fragrance platform The Olfactive, on why a more immersive, personal approach will drive customer loyalty in the lux...

Luxury : Beauty : Retail

Daily Signals

Monki announces a new sustainability campaign

Sweden – An accompanying campaign video highlights easy adjustments consumers can make to save energy and protect the environment.

Fashion : Retail : Sustainability

Viewpoints

Shelina Janmohamed: Ogilvy Noor

How modest wear can appeal beyond the Muslim market.

Retail Futures Forum : Modest Wear : Muslim

Big Ideas

Time to educate

Switzerland – TAG Heuer and Zenith are joining forces to establish the LVMH École d’Horlogerie watchmaking school.

LVMH : Watch : Horology

Viewpoints

Charlotte Calvet: Garmence

The challenges of creating an accessible wine brand.

Garmence : Wine : Anti-Choice

Big Ideas

Fighting spirit

UK – Scotch whisky brand Compass Box is taking on EU labelling regulations with a protest product that highlights industry issues concerning transp...

Compass Box : Backlash Brands : Radical Transparency

Big Ideas

Indexing transparency

UK – Published last week, the Fashion Transparency Index assesses brands’ knowledge of their supply chain processes.

Transparency : Supply Chain : Fashion Revolution

Daily Signals

Super Bowl 50: The ads

US – LS:N Global picks our top three ad campaigns from Super Bowl 50, an event where the half-time break almost overshadowed the game.

Super Bowl 50 : Advertising : Not Backing Down

Viewpoints

Condiment Junkie : Changing the perception of taste through sound

Condiment Junkie’s Scott King and Russell Jones talk about changing the perception of taste through sound.

Retail : Condiment Junkie : The Singleton Whisky

Big Ideas

Hong Kong overtakes New York for expensive retail

Hong Kong : Causeway Bay : Cushman & Wakefield

Big Ideas

Burberry bags top place in Fashion Index

Digital : Burberry : Tory Burch

Daily Signals

Waxing lyrical: Barbour protection is a LARK

Barbour : Jacket : Heritage

Daily Signals

Key takeaways from Live Retail Week and The Grocer 2025

At Ocado, the three key principles driving its double-digit growth ambitions are clarity, culture and collaboration, according to Amit Chitnis, chi...

Retail : Food & Drink : Events

Daily Signals

Gucci’s New Bond Street flagship store focuses on VIP consumers

Italian luxury giant Gucci opened its new flagship store and exclusive salon on London’s prestigious New Bond Street in September 2023.

Luxury : Fashion : Retail

Daily Signals

Bio-concrete company Biozeroc spreads ‘the hard truth’ about the cement industry

Biomaterials science company Biozeroc worked with How&How on a rebranding, playfully nicknaming the bio-concrete manufacturer as the House of Hard ...

Design : Sustainability : Technology

Viewpoints

How can spirits brands make whisky more accessible?

Why adopting new retail models could save flagging whisky sales.

Drink : Retail : Spirits

Viewpoints

Do printed publications really need augmented reality?

While adding augmented reality to print media might feel like a push away from tradition, is it doing it any favours in the long run?

Digital : Media : Technology

Daily Signals

Olympian effort

Rio de Janeiro – As we approach the halfway point of the 2016 Olympic games, LS:N Global takes a look at the best advertising and initiatives conne...

2016 Olympics : Rio De Janeiro : Branded Content

Daily Signals

Divine accommodation

Portugal – The Casa de L Cura guest house invites weary city workers to relax in an agricultural setting.

Casa De L Cura : Post-Faith : The New Sublimity

Big Ideas

Brands entering Indonesia appeal to affluent classes

Foreign Investment : Indonesia : Jakarta

Big Ideas

Brands switch to online ads in Middle East

Adverts : Online : EMarketing

Micro Trends

You, the Product

‘People have a growing awareness that their personal information has value, and that others are capturing it,’ Shane Green, CEO of personal data cu...

PIE : Data : Social Profiling

Big Ideas

Luxury market polarises in response to downturn

Economic Downturn : Department Stores : Printemps

Viewpoints

How Atelier is creating anti-fragile beauty supply chains

Nick Benson, co-founder of beauty manufacturing network Atelier, on connecting with the creator economy and using data to strengthen supply chains.

Beauty : Manufacturing : Sustainability

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