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Big Ideas
Instagram takes on Vine with new video feature
Instagram takes on Vine with new video feature
Instagram
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Video
:
Social Media
Big Ideas
Dead links on Pinterest hamper retail sales
Dead links on Pinterest hamper retail sales
Pinterest
:
H&M
:
Black Friday
News
Novel idea: Beat Girl inspires engaging story
Novel idea: Beat Girl inspires engaging story
Advertising
:
Ads
:
Storytelling
News
Fame game: Lady Gaga film shows a scent of fun
Fame game: Lady Gaga film shows a scent of fun
Advertising
:
Lady Gaga
:
Fiction
News
Pasta la vista: Kraft app cuts noodles of waste
Pasta la vista: Kraft app cuts noodles of waste
Food
:
Kraft
:
Social
Big Ideas
Young consumers continually switch digital media
Young consumers continually switch digital media
Mobile
:
Digital Immigrants
:
Innerscope Research
News
Blip art: App creates new reality for brands
Las Vegas – UK firm Blippar has launched an augmented reality app for brands and advertisers.
Augmented Reality
:
Stephen Shaw
:
Blipped
Big Ideas
Wealthier Chinese show greater brand loyalty
Wealthier Chinese show greater brand loyalty
China
:
Confidence
:
New Emerging Affluents
News
Different league: Heineken app is on the ball
Different league: Heineken app is on the ball
Gaming
:
Culture
:
Gamification
Big Ideas
Sound system: A GOOD way to analyse the mood
Sound system: A GOOD way to analyse the mood
Centamental
:
Conversations
:
Social Media
News
Splashing out: COS plays with colour in new film
Splashing out: COS plays with colour in new film
KOS
:
Sweden
:
Frieze
Big Ideas
US food industry grows despite frugal mindset
US food industry grows despite frugal mindset
Recession
:
Novelty
:
Treat Foods
Big Ideas
Chatty social networkers offer brands conversation openers
Chatty social networkers offer brands conversation openers
Online
:
Criticism
:
Cyberdisinhibition
News
She’s so high: Shoe brand débuts short film
She’s so high: Shoe brand débuts short film
Jonathan Kelsey
:
Film
:
High
Viewpoints
Why Gaming is Your Next Brand Touchpoint
Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape than...
Gaming
:
Technology
:
Consoles
Viewpoints
Squadded recreates the mall effect online
Elysa Kahn, co-founder of Squadded, highlights the potential for the new social e-commerce solution and the difference between shopping and buying.
Retail
:
Fashion
:
E-commerce
Micro Trends
Digital Fabric
As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials int...
Fashion
:
Retail
:
Digital
Viewpoints
Chris Sanderson: The Privacy Bump
The Future Laboratory CEO explains how brands should deal with privacy.
Privacy
:
Megasystems
:
Adblocking
Micro Trends
Discount Luxury
Luxury has always been about exclusivity, not affordability, opulence not restraint, and the niche rather than mass market. Now a handful of luxury...
Price
:
Outlet
:
Entry-level
Markets
Online Beauty
Beauty brands are stepping up their e-commerce efforts in a bid to compete with retail heavyweights Amazon and Target.
Beauty
:
Luxury Beauty
:
YouTube
Micro Trends
New Mobile Commerce
Keen to connect with today’s consumers, brands are trying out a new form of mobile commerce, where they take their brand experiences, often in cont...
Pop-up
:
Containers
:
Tour
Design Directions
Did you mean MailChimp?
In its first major campaign, email marketing service MailChimp is leading by example.
MailChimp
:
Droga5
:
Omnichannel
Big Ideas
Detroit Auto Show 2012 Preview
Despite competition from Los Angeles, and to a lesser extent New York, the Detroit Auto Show – which opens to the public on 14 January – remains th...
Cars
:
Automobile
:
Supercars
Big Ideas
Food brands get a taste for fashion
From fast food streetwear to luxury drink carriers, brands are launching clothing collections as a tool to market products and reveal their persona...
Food
:
Drinks
:
Fashion
Big Ideas
These beauty brands are changing the visual language of CBD oil
Brands are adopting a more sophisticated and nuanced visual language to sell their cannabidiol (CBD) and hemp products.
Beauty
:
CBD
:
Hemp
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