Discount Luxury
Luxury has always been about exclusivity, not affordability, opulence not restraint, and the niche rather than mass market. Now a handful of luxury brands are slashing prices and reaping the benefits of discount sales.
By Lucie Greene and Thomas Rees
:strip_exif():strip_icc()/201306%2F7716%2Fsection_thumb%2F4.png)
WANT TO READ MORE?
BECOME A MEMBER TODAY
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Already a member? Click here to log in.
:strip_exif():strip_icc()/filestorage/images/125936/022-nike-brand-anthem-shacarri-richardson.jpeg)
:strip_exif():strip_icc()/filestorage/images/126180/694a4456.jpg)
:strip_exif():strip_icc()/filestorage/images/126047/nathalialima-photo-99.jpg)
:strip_exif():strip_icc()/filestorage/images/125961/pxp-tp-025.jpg)
:strip_exif():strip_icc()/filestorage/images/125456/lsn-video-template.png)
:strip_exif():strip_icc()/filestorage/images/125959/pexels-cottonbro-2925311.jpg)
:strip_exif():strip_icc()/filestorage/images/125344/tv-commercial-image-2.jpg)
:strip_exif():strip_icc()/filestorage/images/125091/dts-quiet-glamour-fanette-guilloud-photos-id8370.jpg)
:strip_exif():strip_icc()/filestorage/images/124914/small-miraval-arizona-labyrinth-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/124552/lsn-video-template.png)