'Branding'

Divine accommodation

Daily Signals

Divine accommodation

Portugal – The Casa de L Cura guest house invites weary city workers to relax in an agricultural setting.
Casa De L Cura : Post-Faith : The New Sublimity
Brands entering Indonesia appeal to affluent classes

Big Ideas

Brands entering Indonesia appeal to affluent classes

Brands entering Indonesia appeal to affluent classes
Foreign Investment : Indonesia : Jakarta
Brands switch to online ads in Middle East

Big Ideas

Brands switch to online ads in Middle East

Brands switch to online ads in Middle East
Adverts : Online : EMarketing
You, the Product

Micro Trends

You, the Product

‘People have a growing awareness that their personal information has value, and that others are capturing it,’ Shane Green, CEO of personal data cu...
PIE : Data : Social Profiling
Luxury market polarises in response to downturn

Big Ideas

Luxury market polarises in response to downturn

Luxury market polarises in response to downturn
Economic Downturn : Department Stores : Printemps
Chris Sanderson: The Privacy Bump

Viewpoints

Chris Sanderson: The Privacy Bump

The Future Laboratory CEO explains how brands should deal with privacy.
Privacy : Megasystems : Adblocking
Discount Luxury

Micro Trends

Discount Luxury

Luxury has always been about exclusivity, not affordability, opulence not restraint, and the niche rather than mass market. Now a handful of luxury...
Price : Outlet : Entry-level
247 by Represent launches first-ever womenswear collection

Daily Signals

247 by Represent launches first-ever womenswear collection

Performance wear brand 247 by Represent has unveiled its debut womenswear collection, marking a new chapter as it responds to rising demand for lux...
Fashion : Retail : Sports
Sisley ventures into mindful skincare with Neuraé

Daily Signals

Sisley ventures into mindful skincare with Neuraé

Luxury skincare brand Sisley is launching its first-ever offshoot brand, Neuraé. Inspired by neuroscience and the mind-skin connection, the seven-p...
Beauty : Health & Wellness : Luxury
Katchin is a new curated platform for luxury watches and jewellery

Daily Signals

Katchin is a new curated platform for luxury watches and jewellery

Katchin is a new global marketplace that exclusively sells watches and jewellery, and offers curated content to consumers who want a deeper underst...
Luxury : Retail : Fashion
Halal Beauty Market

Markets

Halal Beauty Market

In the wake of an inclusivity upheaval, beauty brands are swapping one-size-fits-all strategies for those that consider religious and ethical restr...
Beauty : Wellness : Cosmetics
CBD converts from beauty to haircare

Daily Signals

CBD converts from beauty to haircare

With the hype around CBD continuing to grow, it was unsurprising that the ingredient made a star appearance at this year’s show.
Beauty : CBD : Cosmoprof 2019
Turning car interiors into spaces of productivity

Big Ideas

Turning car interiors into spaces of productivity

Uber and Clearmotion are developing systems that will create a more relaxing – and ultimately more usable – vehicle interior space.
Mobility : Media : Digital
Key fashion players unite at the Copenhagen Fashion Summit

Daily Signals

Key fashion players unite at the Copenhagen Fashion Summit

Copenhagen – Brands including adidas and Kering have signed a commitment to define and move towards a circular business strategy.
Fashion : Sustainability : Technology
Foster + Partners: David Nelson

Viewpoints

Foster + Partners: David Nelson

The co-head of design at Foster + Partners speaks about the importance of being a Civic Brand.
Civic Brands : Pollution : Whole-system Thinking
 Beauty data trail

Big Ideas

Beauty data trail

Seoul – South Korean beauty start-up Memebox is using data analytics to become the world’s fastest growing beauty brand.
Memebox : South Korean Beauty : Data Analytics
Unmarried and proud

Daily Signals

Unmarried and proud

Beijing – A bold campaign from skincare brand SK-II sides with Chinese women who refuse to bow to societal pressure to marry.
SK-II : P&G : Forsman & Bodenfors
Girl-gang beauty

Daily Signals

Girl-gang beauty

London – 3INA is a new make-up brand with a philosophy of real, accessible beauty.
Cosmetics : Beauty : London
Re-view yourself

Daily Signals

Re-view yourself

Tokyo – Eyewear brand Jins has released a series of everyday wearables that monitor mind and body.
Meme : Jins : Wearable Technology
LDF Network Evening 2015: Thomas Eberwein

Daily Signals

LDF Network Evening 2015: Thomas Eberwein

London – Brands have to be more willing to have fun with their history, says Thomas Eberwein, founder and director of creative agency Thomas Traum.
Thomas Eberwein : Kenzo : Heritage
Online content is key to brand loyalty for Millennials

Big Ideas

Online content is key to brand loyalty for Millennials

NewsCred and MBC Research found that Millennials respond positively to content that is useful, intelligent and relevant.
Millennials : Online Content : Brand Loyalty
South Korean dramas boost luxury brands in Asia

Big Ideas

South Korean dramas boost luxury brands in Asia

The runaway success of a recent South Korean television show in China has led luxury brands to consider the marketing clout of Korean culture acros...
Korean Wave
Brands attract little notice on Pinterest

Big Ideas

Brands attract little notice on Pinterest

A new study found that only 27% of active US Pinterest users follow any brands on the platform.
Pinterest : E-commerce : Social Media Platform
Chris Morton: Integrated editorial commerce

Viewpoints

Chris Morton: Integrated editorial commerce

Co-founder of Lyst. Chris Morton talks about the power of editorial e-commerce.
Lyst : New York : Online Shopping
Feminist luxury

Micro Trends

Feminist luxury

Luxury brands are tailoring their products and services, not only to meet the needs of today’s affluent female consumers, but also to promote femal...
Female : Women : Empowerment
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