'Branding'

Report: Luxury consumer base to expand and fragment

Big Ideas

Report: Luxury consumer base to expand and fragment

Report: Luxury consumer base to expand and fragment
Bain & Co : Luxury : Boomers
New Facebook feature to prompt geo-marketing shift

Big Ideas

New Facebook feature to prompt geo-marketing shift

New Facebook feature to prompt geo-marketing shift
Facebook : Geo-location : Foursquare
Premium Fashion’s Comeback

Viewpoints

Premium Fashion’s Comeback

Bridging the gap between cost and quality, the premium contemporary fashion category is re-emerging as a stylish, affordable alternative to luxury’...
Fashion : Luxury : Retail
Home-grown Luxury

Micro Trends

Home-grown Luxury

A new breed of luxury brands is emerging from developing economies, starting a shift in the industry away from the traditional domination of Paris,...
Domestic : Local Brands : Distribution
How Atelier is creating anti-fragile beauty supply chains

Viewpoints

How Atelier is creating anti-fragile beauty supply chains

Nick Benson, co-founder of beauty manufacturing network Atelier, on connecting with the creator economy and using data to strengthen supply chains.
Beauty : Manufacturing : Sustainability
The future of luxury lies in escapism

Viewpoints

The future of luxury lies in escapism

Author and analyst Erwan Rambourg is positively bullish about what lies ahead for the sector, sharing insights from his latest book, Future Luxe.
Luxury : Travel : Health & Wellness
Department Store Disruptors

Micro Trends

Department Store Disruptors

As stores with outdated value propositions continue to decline, new multi-brand retail formats are emerging that bridge the gap between digital-fir...
Retail : E-commerce : Digital
Food brands get a taste for fashion

Big Ideas

Food brands get a taste for fashion

From fast food streetwear to luxury drink carriers, brands are launching clothing collections as a tool to market products and reveal their persona...
Food : Drinks : Fashion
These beauty brands are changing the visual language of CBD oil

Big Ideas

These beauty brands are changing the visual language of CBD oil

Brands are adopting a more sophisticated and nuanced visual language to sell their cannabidiol (CBD) and hemp products.
Beauty : CBD : Hemp
Emblematic

Design Directions

Emblematic

As consumers seek design that cuts through the stuffocation of everyday life, so designers are playing on the idea of instant recognition by incorp...
Symbolism : Logo : Graphic Identities
Chris Sanderson: The Privacy Bump

Viewpoints

Chris Sanderson: The Privacy Bump

The Future Laboratory CEO explains how brands should deal with privacy.
Privacy : Megasystems : Adblocking
Discount Luxury

Micro Trends

Discount Luxury

Luxury has always been about exclusivity, not affordability, opulence not restraint, and the niche rather than mass market. Now a handful of luxury...
Price : Outlet : Entry-level
Brand Innovation Debrief: Represent

Big Ideas

Brand Innovation Debrief: Represent

From Horwich to Hollywood, British luxury menswear brand Represent is on a mission to redefine the menswear category through community, culture and...
Fashion : Menswear : Retail
Online Beauty

Markets

Online Beauty

Beauty brands are stepping up their e-commerce efforts in a bid to compete with retail heavyweights Amazon and Target.
Beauty : Luxury Beauty : YouTube
247 by Represent launches first-ever womenswear collection

Daily Signals

247 by Represent launches first-ever womenswear collection

Performance wear brand 247 by Represent has unveiled its debut womenswear collection, marking a new chapter as it responds to rising demand for lux...
Fashion : Retail : Sports
Sisley ventures into mindful skincare with Neuraé

Daily Signals

Sisley ventures into mindful skincare with Neuraé

Luxury skincare brand Sisley is launching its first-ever offshoot brand, Neuraé. Inspired by neuroscience and the mind-skin connection, the seven-p...
Beauty : Health & Wellness : Luxury
Katchin is a new curated platform for luxury watches and jewellery

Daily Signals

Katchin is a new curated platform for luxury watches and jewellery

Katchin is a new global marketplace that exclusively sells watches and jewellery, and offers curated content to consumers who want a deeper underst...
Luxury : Retail : Fashion
Halal Beauty Market

Markets

Halal Beauty Market

In the wake of an inclusivity upheaval, beauty brands are swapping one-size-fits-all strategies for those that consider religious and ethical restr...
Beauty : Wellness : Cosmetics
CBD converts from beauty to haircare

Daily Signals

CBD converts from beauty to haircare

With the hype around CBD continuing to grow, it was unsurprising that the ingredient made a star appearance at this year’s show.
Beauty : CBD : Cosmoprof 2019
Turning car interiors into spaces of productivity

Big Ideas

Turning car interiors into spaces of productivity

Uber and Clearmotion are developing systems that will create a more relaxing – and ultimately more usable – vehicle interior space.
Mobility : Media : Digital
Key fashion players unite at the Copenhagen Fashion Summit

Daily Signals

Key fashion players unite at the Copenhagen Fashion Summit

Copenhagen – Brands including adidas and Kering have signed a commitment to define and move towards a circular business strategy.
Fashion : Sustainability : Technology
Foster + Partners: David Nelson

Viewpoints

Foster + Partners: David Nelson

The co-head of design at Foster + Partners speaks about the importance of being a Civic Brand.
Civic Brands : Pollution : Whole-system Thinking
 Beauty data trail

Big Ideas

Beauty data trail

Seoul – South Korean beauty start-up Memebox is using data analytics to become the world’s fastest growing beauty brand.
Memebox : South Korean Beauty : Data Analytics
Unmarried and proud

Daily Signals

Unmarried and proud

Beijing – A bold campaign from skincare brand SK-II sides with Chinese women who refuse to bow to societal pressure to marry.
SK-II : P&G : Forsman & Bodenfors
Girl-gang beauty

Daily Signals

Girl-gang beauty

London – 3INA is a new make-up brand with a philosophy of real, accessible beauty.
Cosmetics : Beauty : London
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