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'Branding'
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Most Recent
Daily Signals
Divine accommodation
Portugal – The Casa de L Cura guest house invites weary city workers to relax in an agricultural setting.
Casa De L Cura
:
Post-Faith
:
The New Sublimity
Big Ideas
Brands entering Indonesia appeal to affluent classes
Brands entering Indonesia appeal to affluent classes
Foreign Investment
:
Indonesia
:
Jakarta
Big Ideas
Brands switch to online ads in Middle East
Brands switch to online ads in Middle East
Adverts
:
Online
:
EMarketing
Micro Trends
You, the Product
‘People have a growing awareness that their personal information has value, and that others are capturing it,’ Shane Green, CEO of personal data cu...
PIE
:
Data
:
Social Profiling
Big Ideas
Luxury market polarises in response to downturn
Luxury market polarises in response to downturn
Economic Downturn
:
Department Stores
:
Printemps
Viewpoints
Chris Sanderson: The Privacy Bump
The Future Laboratory CEO explains how brands should deal with privacy.
Privacy
:
Megasystems
:
Adblocking
Micro Trends
Discount Luxury
Luxury has always been about exclusivity, not affordability, opulence not restraint, and the niche rather than mass market. Now a handful of luxury...
Price
:
Outlet
:
Entry-level
Daily Signals
247 by Represent launches first-ever womenswear collection
Performance wear brand 247 by Represent has unveiled its debut womenswear collection, marking a new chapter as it responds to rising demand for lux...
Fashion
:
Retail
:
Sports
Daily Signals
Sisley ventures into mindful skincare with Neuraé
Luxury skincare brand Sisley is launching its first-ever offshoot brand, Neuraé. Inspired by neuroscience and the mind-skin connection, the seven-p...
Beauty
:
Health & Wellness
:
Luxury
Daily Signals
Katchin is a new curated platform for luxury watches and jewellery
Katchin is a new global marketplace that exclusively sells watches and jewellery, and offers curated content to consumers who want a deeper underst...
Luxury
:
Retail
:
Fashion
Markets
Halal Beauty Market
In the wake of an inclusivity upheaval, beauty brands are swapping one-size-fits-all strategies for those that consider religious and ethical restr...
Beauty
:
Wellness
:
Cosmetics
Daily Signals
CBD converts from beauty to haircare
With the hype around CBD continuing to grow, it was unsurprising that the ingredient made a star appearance at this year’s show.
Beauty
:
CBD
:
Cosmoprof 2019
Big Ideas
Turning car interiors into spaces of productivity
Uber and Clearmotion are developing systems that will create a more relaxing – and ultimately more usable – vehicle interior space.
Mobility
:
Media
:
Digital
Daily Signals
Key fashion players unite at the Copenhagen Fashion Summit
Copenhagen – Brands including adidas and Kering have signed a commitment to define and move towards a circular business strategy.
Fashion
:
Sustainability
:
Technology
Viewpoints
Foster + Partners: David Nelson
The co-head of design at Foster + Partners speaks about the importance of being a Civic Brand.
Civic Brands
:
Pollution
:
Whole-system Thinking
Big Ideas
Beauty data trail
Seoul – South Korean beauty start-up Memebox is using data analytics to become the world’s fastest growing beauty brand.
Memebox
:
South Korean Beauty
:
Data Analytics
Daily Signals
Unmarried and proud
Beijing – A bold campaign from skincare brand SK-II sides with Chinese women who refuse to bow to societal pressure to marry.
SK-II
:
P&G
:
Forsman & Bodenfors
Daily Signals
Girl-gang beauty
London – 3INA is a new make-up brand with a philosophy of real, accessible beauty.
Cosmetics
:
Beauty
:
London
Daily Signals
Re-view yourself
Tokyo – Eyewear brand Jins has released a series of everyday wearables that monitor mind and body.
Meme
:
Jins
:
Wearable Technology
Daily Signals
LDF Network Evening 2015: Thomas Eberwein
London – Brands have to be more willing to have fun with their history, says Thomas Eberwein, founder and director of creative agency Thomas Traum.
Thomas Eberwein
:
Kenzo
:
Heritage
Big Ideas
Online content is key to brand loyalty for Millennials
NewsCred and MBC Research found that Millennials respond positively to content that is useful, intelligent and relevant.
Millennials
:
Online Content
:
Brand Loyalty
Big Ideas
South Korean dramas boost luxury brands in Asia
The runaway success of a recent South Korean television show in China has led luxury brands to consider the marketing clout of Korean culture acros...
Korean Wave
Big Ideas
Brands attract little notice on Pinterest
A new study found that only 27% of active US Pinterest users follow any brands on the platform.
Pinterest
:
E-commerce
:
Social Media Platform
Viewpoints
Chris Morton: Integrated editorial commerce
Co-founder of Lyst. Chris Morton talks about the power of editorial e-commerce.
Lyst
:
New York
:
Online Shopping
Micro Trends
Feminist luxury
Luxury brands are tailoring their products and services, not only to meet the needs of today’s affluent female consumers, but also to promote femal...
Female
:
Women
:
Empowerment
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