'Branding'

Emblematic

Design Directions

Emblematic

As consumers seek design that cuts through the stuffocation of everyday life, so designers are playing on the idea of instant recognition by incorp...
Symbolism : Logo : Graphic Identities
Daily Paper’s playlists solidify its sonic identity

News

Daily Paper’s playlists solidify its sonic identity

The fashion brand is tuning into the powerful medium of music and becoming an official curator on Apple Music.
Media And Entertainment : Technology : Retail
Why is the rhetoric around women’s sexual health still so skewed?

Viewpoints

Why is the rhetoric around women’s sexual health still so skewed?

As accessibility to medicine for male sexual health problems improves, why are brands still reluctant to offer women the same treatment?
Health : Wellness : Female Futures
The power and potential of Facebook Groups

Big Ideas

The power and potential of Facebook Groups

There is a growing desire among consumers to feel part of a community online, presenting an opportunity for brands to tap into the rise of Facebook...
Community : Identity : Culture
Destination dressing room

News

Destination dressing room

China – Architectural design studio X+Living has created a destination bricks-and-mortar offer for e-commerce brand Tmall.com.
China : Explorium Retail : Destination Retail
Marc Jacobs makes Instagram more shoppable

Big Ideas

Marc Jacobs makes Instagram more shoppable

Fashion label Marc Jacobs has developed a new path to purchase option for Instagram.
Marc Jacobs : Instagram : Cashless Futures
Cosmetic consumers choose high-end, boutique fragrances

Big Ideas

Cosmetic consumers choose high-end, boutique fragrances

Cosmetic consumers choose high-end, boutique fragrances
NPD Group : Fragrance : Diptyque
Chinese car manufacturers attempt to drive luxury sales

Big Ideas

Chinese car manufacturers attempt to drive luxury sales

Chinese car manufacturers attempt to drive luxury sales
China : Shanghai : Geely
Key themes from Walpole’s British Luxury Summit 2021

Big Ideas

Key themes from Walpole’s British Luxury Summit 2021

Explore the headlines from the Future of British Luxury Summit, from ‘carpe diem’ mindsets infiltrating luxury to travel and spending forecasts.
Luxury : Retail : Technology
How beauty is being refined for Generation Z

Big Ideas

How beauty is being refined for Generation Z

New brands are targeting teens by re-inventing coming-of-age skincare rituals for a more pragmatic – but still visual-first – generation.
Youth : Beauty : Skincare
Stat: American teenagers are spending more on beauty than ever

News

Stat: American teenagers are spending more on beauty than ever

Piper Sandler Companies has released the findings of its 47th biannual Taking Stock With Teens survey, conducted in partnership with non-profit stu...
Youth : Beauty : Retail
Lizzo reclaims shapewear with body-positive brand

News

Lizzo reclaims shapewear with body-positive brand

After facing demands to alter her body for the entirety of her career, musician and activist Lizzo is releasing a line of body-positive shapewear i...
Fashion : Retail : Society
Fast food giants come together for charitable causes

News

Fast food giants come together for charitable causes

Fast food giants McDonald's and Burger King are setting aside competition and joining forces for a worthy cause.
Food & Drink : Advertising : Media & Entertainment
Certified Skincare

Micro Trends

Certified Skincare

Beauty brands are turning to a series of labelling innovations to communicate radical transparency about ingredients, sustainability and clinical e...
Beauty : Packaging : Technology
A meme-inspired healthcare campaign for Chinese youths

News

A meme-inspired healthcare campaign for Chinese youths

The cold and flu medicine brand 999 Cold Remedy has released a digital and print campaign to refresh its old-fashioned image.
Youth : Health : Advertising
These luxury residences double as hotel suites

News

These luxury residences double as hotel suites

The Singular Residence Hotel is a residential project that fuses the concept of a condo and a hotel.
Hospitality : Travel : Future Homes
Coyuchi launches subscription service for luxury linen

News

Coyuchi launches subscription service for luxury linen

San Francisco – The brand is promoting a sustainable approach to buying bedding.
Luxury : Hospitality : Retail
Kink in the chain

Big Ideas

Kink in the chain

US – Labour abuses are widespread in the fashion industry, according to a new report by KnowTheChain.
Know The Chain : Whole-systems Thinking : The Apparel And Footwear Benchmark
Hello Moto

Big Ideas

Hello Moto

Global – Motorola takes aim at Apple with its new Hello Moto ad campaign.
Motorola : Brandstanding : Backlash Brands
Mixed messages

Big Ideas

Mixed messages

US – Despite global brand recognition, research has revealed that Twitter’s slowing growth is linked to confusion about what the service does.
Twitter : Social Media : Brand Identity
Touché Burger King

News

Touché Burger King

France – When McDonald’s attacked Burger King in its latest French commercial, the fast food rival fought back. 
Burger King : McDonald's : France
The Future of Britain

Viewpoints

The Future of Britain

Chris Worrell, insight director at OMD UK, on two key demographics shaping the future of Britain.
The Flat Age Society : Just Nots : Millennials
Consumers prepared to pay for an easy life

Big Ideas

Consumers prepared to pay for an easy life

Consumers prepared to pay for an easy life
Food : Grocery : Telecoms
Irish shoppers will remain frugal after downturn

Big Ideas

Irish shoppers will remain frugal after downturn

Irish shoppers will remain frugal after downturn
Recession : Cut : Irish
State of Luxury: Australia

Markets

State of Luxury: Australia

Australia’s luxury market is growing, with global brands scaling up and local labels making their mark in a competitive landscape.
Australia : Sustainability : Premiumisation
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