'Branding'

Industrial Garments

Micro Trends

Industrial Garments

By applying the same processes to clothing as they would to object design, industrial designers are bringing their specialism to the field of fas...
Fashion : Apparel : Technology
Hotel Toiletries Upgraded

Markets

Hotel Toiletries Upgraded

Faced with concern over plastic waste and the need to cater for a diverse range of guests, hotels are re-evaluating their complimentary bathroom pr...
Travel : Hospitality : Beauty
Bread & Butter and Seek Berlin spring/summer 2015 review

Big Ideas

Bread & Butter and Seek Berlin spring/summer 2015 review

The Berlin streetwear shows were notable for the presence of heritage brands keen to elevate themselves into the premium category. 
Bread & Butter : Seek : Berlin
Christoffer Rudquist: Photography

Design Directions

Christoffer Rudquist: Photography

As consumers become increasingly interested in the provenance of design and production, brands are expected to demonstrate a willingness to share. ...
Transparency : BMW : Photography
Palace Skateboards joins forces with McDonald’s on cinematic universe

News

Palace Skateboards joins forces with McDonald’s on cinematic universe

British streetwear brand Palace Skateboards has once again shown its flair for unexpected collaborations, teaming up with fast food giant McDonald’...
Food & Drink : Fashion : Mcdonadls
Oliver Spencer creates apparel for next-gen gardeners

News

Oliver Spencer creates apparel for next-gen gardeners

Recognising a growing interest in gardening, the menswear brand is partnering with Japanese tool brand Niwaki on a utility-driven apparel collection.
Fashion : Gardening : Outdoors
Stat: US Black-owned businesses need greater support

News

Stat: US Black-owned businesses need greater support

Research by McKinsey & Co reveals that US Black-owned businesses are disproportionately affected in their first few years of trading.
Stat : Stats : Statistic
Gen Z employees co-create P&G’s textured haircare brand

News

Gen Z employees co-create P&G’s textured haircare brand

Curl patterns on the packaging enable shoppers to easily identify which products suit their hair porosity, while QR codes on the back of bottles pr...
Beauty : Health & Wellness : Youth
It’s time to design packaging for everyone

Viewpoints

It’s time to design packaging for everyone

By differentiating between consumers with different mobility needs, retailers are re-enforcing separation, not inclusivity. This needs to change – ...
Packaging : Inclusive : Retail
Can silence help brands sell?

Viewpoints

Can silence help brands sell?

With silence increasingly a luxury commodity, how can retail brands augment their offer by playing with this idea in-store?
Retail : Silence : New York Times
Why beauty succeeds in times of turmoil

Viewpoints

Why beauty succeeds in times of turmoil

The beauty industry is faring well, despite political and economic uncertainty on the global stage.
Beauty : Retail : Packaging
Breathe uneasy

Viewpoints

Breathe uneasy

Should brands step in where governments are failing and protect consumers from air pollution?
Health : Wellness : Retail
Burberry break-in

News

Burberry break-in

London – To preview its latest collection Burberry launched an elaborate Snapchat campaign inspired by a fake heist.
Snapchat : Burberry : Heist
Uber update: Driving disruption

Viewpoints

Uber update: Driving disruption

The transport start-up’s new services, CSR and content partnerships are proving effective.
Uber : Transportation : App Travel
App plays values matchmaker for consumers and brands

Big Ideas

App plays values matchmaker for consumers and brands

Start-up Glia has created an app that connects shoppers with leading brands that share their moral and political values, helping them to steer th...
Glia : Ethical Consumerism : At The Source
Straight talker: Honest to goodness beauty brand tells it like it is

News

Straight talker: Honest to goodness beauty brand tells it like it is

US – Paraben-free and sulphate-free are buzzwords in the beauty market as many brands jump on the natural products bandwagon. But No Bull Beauty is...
No Bollocks Beauty : Natural Ingredients : Refined Remedy
Chipotle adopts transparency policy on GM foods

Big Ideas

Chipotle adopts transparency policy on GM foods

Chipotle adopts transparency policy on GM foods
GM : Genetically Modified : Chipotle Mexican Grill
Starbucks invests in Costa Rican farm

Big Ideas

Starbucks invests in Costa Rican farm

Starbucks invests in Costa Rican farm
Starbucks : Costa Rica : Coffee
PepsiCo to expand in former Soviet countries

Big Ideas

PepsiCo to expand in former Soviet countries

PepsiCo to expand in former Soviet countries
Pepsico : Russia : Snacks
Audi tops Chinese searches for luxury brands

Big Ideas

Audi tops Chinese searches for luxury brands

Audi tops Chinese searches for luxury brands
Automotive : Web Search : Chow Tai Fook
Fashion fit for the Chinese consumer

Big Ideas

Fashion fit for the Chinese consumer

Fashion fit for the Chinese consumer
China : Jeans : Levi's
Consumers are becoming Facebook friends with shops

Big Ideas

Consumers are becoming Facebook friends with shops

Consumers are becoming Facebook friends with shops
Facebook : ForeSee : Following
Luxury seeks new frontiers of wealth

Big Ideas

Luxury seeks new frontiers of wealth

Luxury seeks new frontiers of wealth
Mongolia : Louis Vuitton : Ulan Bator
Brand Redemption

Micro Trends

Brand Redemption

In the wake of moral recklessness, there is growing consensus that ethically dubious industries should account for their wrongdoings and atone for ...
Digital : Food : Technology
Stat: L'Oréal Paris breaks sales records on TikTok’s first UK Super Brand Day

News

Stat: L'Oréal Paris breaks sales records on TikTok’s first UK Super Brand Day

L’Oréal Paris has achieved a landmark success in TikTok Shop UK’s inaugural Super Brand Day.
Retail : Pop-culture & Media : Beauty
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