LS:N Global

Daily Signals

Re-view yourself

Tokyo – Eyewear brand Jins has released a series of everyday wearables that monitor mind and body.

Meme : Jins : Wearable Technology

Daily Signals

LDF Network Evening 2015: Thomas Eberwein

London – Brands have to be more willing to have fun with their history, says Thomas Eberwein, founder and director of creative agency Thomas Traum.

Thomas Eberwein : Kenzo : Heritage

Big Ideas

Online content is key to brand loyalty for Millennials

NewsCred and MBC Research found that Millennials respond positively to content that is useful, intelligent and relevant.

Millennials : Online Content : Brand Loyalty

Big Ideas

South Korean dramas boost luxury brands in Asia

The runaway success of a recent South Korean television show in China has led luxury brands to consider the marketing clout of Korean culture acros...

Korean Wave

Big Ideas

Brands attract little notice on Pinterest

A new study found that only 27% of active US Pinterest users follow any brands on the platform.

Pinterest : E-commerce : Social Media Platform

Viewpoints

Chris Morton: Integrated editorial commerce

Co-founder of Lyst. Chris Morton talks about the power of editorial e-commerce.

Lyst : New York : Online Shopping

Micro Trends

Feminist luxury

Luxury brands are tailoring their products and services, not only to meet the needs of today’s affluent female consumers, but also to promote femal...

Female : Women : Empowerment

Big Ideas

China reaffirms strong demand for luxury handbags

Chinese demand for luxury handbags remains strong despite a reported slowing in the luxury market.

China : Geneva : Switzerland

Big Ideas

Mackintosh opens new store in Tokyo’s Aoyama

Mackintosh : Aoyama : Tokyo

Big Ideas

Accessories brand head over heels with Instagram

Rebecca Minkoff : Instagram : New York Fashion Week

Micro Trends

Polarised brands

The new hourglass shape of the labour market has made for a polarised society, with a squeezed middle and growing numbers at the top and bottom. Th...

Polarisation : Squeezed Middle : FMCG

Big Ideas

Luxury consumers look to blogs for information

Content : Comment : Forums

Big Ideas

Branded Cities

With private enterprise increasingly usurping government as architects of the future metropolis, can we create a branded city that works for everyo...

Placemaking : Architecture : Urbanism

Viewpoints

Why Gaming is Your Next Brand Touchpoint

Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape than...

Gaming : Technology : Consoles

Viewpoints

Squadded recreates the mall effect online

Elysa Kahn, co-founder of Squadded, highlights the potential for the new social e-commerce solution and the difference between shopping and buying.

Retail : Fashion : E-commerce

Micro Trends

Digital Fabric

As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials int...

Fashion : Retail : Digital

Daily Signals

Key takeaways from Live Retail Week and The Grocer 2025

At Ocado, the three key principles driving its double-digit growth ambitions are clarity, culture and collaboration, according to Amit Chitnis, chi...

Retail : Food & Drink : Events

Daily Signals

Gucci’s New Bond Street flagship store focuses on VIP consumers

Italian luxury giant Gucci opened its new flagship store and exclusive salon on London’s prestigious New Bond Street in September 2023.

Luxury : Fashion : Retail

Daily Signals

Bio-concrete company Biozeroc spreads ‘the hard truth’ about the cement industry

Biomaterials science company Biozeroc worked with How&How on a rebranding, playfully nicknaming the bio-concrete manufacturer as the House of Hard ...

Design : Sustainability : Technology

Viewpoints

How can spirits brands make whisky more accessible?

Why adopting new retail models could save flagging whisky sales.

Drink : Retail : Spirits

Viewpoints

Do printed publications really need augmented reality?

While adding augmented reality to print media might feel like a push away from tradition, is it doing it any favours in the long run?

Digital : Media : Technology

Daily Signals

Olympian effort

Rio de Janeiro – As we approach the halfway point of the 2016 Olympic games, LS:N Global takes a look at the best advertising and initiatives conne...

2016 Olympics : Rio De Janeiro : Branded Content

Daily Signals

Divine accommodation

Portugal – The Casa de L Cura guest house invites weary city workers to relax in an agricultural setting.

Casa De L Cura : Post-Faith : The New Sublimity

Big Ideas

Brands entering Indonesia appeal to affluent classes

Foreign Investment : Indonesia : Jakarta

Big Ideas

Brands switch to online ads in Middle East

Adverts : Online : EMarketing

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