'Branding'

Marc Jacobs makes Instagram more shoppable

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Marc Jacobs makes Instagram more shoppable

Fashion label Marc Jacobs has developed a new path to purchase option for Instagram.
Marc Jacobs : Instagram : Cashless Futures
Cosmetic consumers choose high-end, boutique fragrances

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Cosmetic consumers choose high-end, boutique fragrances

Cosmetic consumers choose high-end, boutique fragrances
NPD Group : Fragrance : Diptyque
Chinese car manufacturers attempt to drive luxury sales

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Chinese car manufacturers attempt to drive luxury sales

Chinese car manufacturers attempt to drive luxury sales
China : Shanghai : Geely
Key themes from Walpole’s British Luxury Summit 2021

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Key themes from Walpole’s British Luxury Summit 2021

Explore the headlines from the Future of British Luxury Summit, from ‘carpe diem’ mindsets infiltrating luxury to travel and spending forecasts.
Luxury : Retail : Technology
How beauty is being refined for Generation Z

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How beauty is being refined for Generation Z

New brands are targeting teens by re-inventing coming-of-age skincare rituals for a more pragmatic – but still visual-first – generation.
Youth : Beauty : Skincare
Anya Hindmarch opens Anya’s Tuckshop for back-to-school season

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Anya Hindmarch opens Anya’s Tuckshop for back-to-school season

Fashion and accessories brand Anya Hindmarch has unveiled its latest London concept store, Anya’s Tuck Shop, transforming back-to-school rituals in...
Retail : Fashion : Nostalgia
Stat: L'Oréal Paris breaks sales records on TikTok’s first UK Super Brand Day

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Stat: L'Oréal Paris breaks sales records on TikTok’s first UK Super Brand Day

L’Oréal Paris has achieved a landmark success in TikTok Shop UK’s inaugural Super Brand Day.
Retail : Pop-culture & Media : Beauty
Mugler rolls out blockchain-powered product passports in handbags

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Mugler rolls out blockchain-powered product passports in handbags

French fashion house Mugler has teamed up with tech company Arianee to embed blockchain-powered product passports into handbag design.
Fashion : Technology : Luxury
Vivrelle opens exclusive designer closet to Four Seasons guests

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Vivrelle opens exclusive designer closet to Four Seasons guests

Vivrelle, a membership club offering access to a closet of designer accessories, has announced a new partnership with Four Seasons Hotel Houston an...
Travel & Hospitality : Fashion : Retail
Tag Heuer’s interactive timepiece gamifies wellness

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Tag Heuer’s interactive timepiece gamifies wellness

Breaking away from its conventional luxury aesthetic and tuning into the nostalgic interests of consumers, the watch brand has teamed up with gamin...
Health & Wellness : Sports & Leisure : Luxury
Meatable is reframing the cultivated meat narrative

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Meatable is reframing the cultivated meat narrative

Design agency Studio Koto has created a new visual identity for meat alternative Meatable that aims to address consumers’ suspicions about in-vitro...
Food : Food And Drink : Meat
Plenaire is a grown-up beauty brand for Generation Z

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Plenaire is a grown-up beauty brand for Generation Z

The direct-to-consumer brand reinvents the classic coming-of-age skincare rituals for a more pragmatic generation.
Beauty : Luxury : Skincare
Ace Hotel turns its hotel linens into travel essentials

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Ace Hotel turns its hotel linens into travel essentials

Sustainable lifestyle and apparel brand Everybody.World promises to give Ace Hotel’s discarded sheets another lifetime of use.
Travel : Sustainability : Hospitality
Glenmorangie restores oyster reefs to purify waste water

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Glenmorangie restores oyster reefs to purify waste water

Scotland – The brand has opened an anaerobic digestion plant at its distillery, which breaks down biodegradable material.
Drink : Food : Sustainability
Amazon constructs a permanent homeless shelter

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Amazon constructs a permanent homeless shelter

Seattle – The e-commerce giant is demonstrating its commitment to philanthropic endeavours.
Culture : Architecture : Digital
Netflix and craft

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Netflix and craft

US – Netflix has launched a do-it-yourself personal trainer app as part of its consumer-facing Make It project.
Netflix : Brand Educators : DIY
Equal play

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Equal play

US – Nike has launched its new Equality campaign that actively drives change in the community.
Nike : Brandstanding : Wellness
Post-truth Brandstanding

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Post-truth Brandstanding

UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.
Dove : Dislocated World : Unilever
Mind Islands

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Mind Islands

Global – Illustrator Carl Burton has released a digital project that encourages mind-wandering and embraces the mundane.
Islands : Gaming : Revelation Brands
Ad un-blocker

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Ad un-blocker

UK – Netflix’s campaign for its Black Mirror series has been designed to capture the attention of people using ad-blockers.
Privacy : Netflix : Black Mirror
Keep it simple

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Keep it simple

London – Per/Se is a fashion brand with a less-is-more approach to retail.
Per/Se : Fashion : Made-to-order
Super-smartwatches

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Super-smartwatches

New York – The total value of the smartwatch market will surpass that of the conventional watch industry within the next four years, according to t...
WorldWatchReport : Digital Luxury Group : Apple Watch
Take a break

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Take a break

UK – Nestlé’s KitKat and Google’s YouTube have joined forces to provide customers with the perfect break.
Nestle : YouTube My Break : Google
A travel investment

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A travel investment

Los Angeles – Starwood Hotels and Resorts has launched Tribute Portfolio, a new brand of independent hotels for those who like to travel under the ...
Tribute Portfolio : Starwood Hotel Group : Starwood Hotels And Resorts
Easter confectionery sales

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Easter confectionery sales

Retailers are gearing up for Easter, the second largest event in the UK retail calendar, with a particular focus on boosting Easter egg sales.
Easter : Point Of Sale : Cadbury
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