LS:N Global

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Mugler rolls out blockchain-powered product passports in handbags

French fashion house Mugler has teamed up with tech company Arianee to embed blockchain-powered product passports into handbag design.

Fashion : Technology : Luxury

News

Vivrelle opens exclusive designer closet to Four Seasons guests

Vivrelle, a membership club offering access to a closet of designer accessories, has announced a new partnership with Four Seasons Hotel Houston an...

Travel & Hospitality : Fashion : Retail

News

Tag Heuer’s interactive timepiece gamifies wellness

Breaking away from its conventional luxury aesthetic and tuning into the nostalgic interests of consumers, the watch brand has teamed up with gamin...

Health & Wellness : Sports & Leisure : Luxury

News

Meatable is reframing the cultivated meat narrative

Design agency Studio Koto has created a new visual identity for meat alternative Meatable that aims to address consumers’ suspicions about in-vitro...

Food : Food And Drink : Meat

News

Plenaire is a grown-up beauty brand for Generation Z

The direct-to-consumer brand reinvents the classic coming-of-age skincare rituals for a more pragmatic generation.

Beauty : Luxury : Skincare

News

Ace Hotel turns its hotel linens into travel essentials

Sustainable lifestyle and apparel brand Everybody.World promises to give Ace Hotel’s discarded sheets another lifetime of use.

Travel : Sustainability : Hospitality

Big Ideas

Glenmorangie restores oyster reefs to purify waste water

Scotland – The brand has opened an anaerobic digestion plant at its distillery, which breaks down biodegradable material.

Drink : Food : Sustainability

Big Ideas

Amazon constructs a permanent homeless shelter

Seattle – The e-commerce giant is demonstrating its commitment to philanthropic endeavours.

Culture : Architecture : Digital

Big Ideas

Netflix and craft

US – Netflix has launched a do-it-yourself personal trainer app as part of its consumer-facing Make It project.

Netflix : Brand Educators : DIY

News

Equal play

US – Nike has launched its new Equality campaign that actively drives change in the community.

Nike : Brandstanding : Wellness

Big Ideas

Post-truth Brandstanding

UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.

Dove : Dislocated World : Unilever

News

Mind Islands

Global – Illustrator Carl Burton has released a digital project that encourages mind-wandering and embraces the mundane.

Islands : Gaming : Revelation Brands

Big Ideas

Ad un-blocker

UK – Netflix’s campaign for its Black Mirror series has been designed to capture the attention of people using ad-blockers.

Privacy : Netflix : Black Mirror

News

Keep it simple

London – Per/Se is a fashion brand with a less-is-more approach to retail.

Per/Se : Fashion : Made-to-order

Big Ideas

Super-smartwatches

New York – The total value of the smartwatch market will surpass that of the conventional watch industry within the next four years, according to t...

WorldWatchReport : Digital Luxury Group : Apple Watch

Big Ideas

Take a break

UK – Nestlé’s KitKat and Google’s YouTube have joined forces to provide customers with the perfect break.

Nestle : YouTube My Break : Google

News

A travel investment

Los Angeles – Starwood Hotels and Resorts has launched Tribute Portfolio, a new brand of independent hotels for those who like to travel under the ...

Tribute Portfolio : Starwood Hotel Group : Starwood Hotels And Resorts

Big Ideas

Easter confectionery sales

Retailers are gearing up for Easter, the second largest event in the UK retail calendar, with a particular focus on boosting Easter egg sales.

Easter : Point Of Sale : Cadbury

Big Ideas

Marks & Spencer unveils sustainable footwear collection

UK retailer Marks & Spencer has introduced Footglove Earth, its first sustainable footwear line.

M&S : Footglove Earth : Footwear

News

Drawing on the imagination: Agency invents heritage for café

Yerevan, Armenia – What is a brand without an identity? Louis Charden, a new concept for a café and bakery, was instilled with an identity and...

Personality Brands : Faction Marketing : Brand Identity

Big Ideas

Tesla drives forward in US motorists' affections

Luxury electric car manufacturer Tesla is rated the fifth best car brand by US consumers, according to a new survey.

Automotive : Electric Cars : Luxury

Big Ideas

Online retail in China a more appealing option

Tianmao : Taobao : Alibaba

Big Ideas

Local production key in the $3bn African beer market

SAB Miller : South Africa : Angola

Viewpoints

Will the fall of Uber spell the death of the London black cab?

Uber’s exit from the capital would open up many opportunities, but not necessarily for London’s traditional taxi service.

Mobility : Culture : Auto

Viewpoints

Douglas McCabe: Digital Discovery

E-commerce has a discovery problem, says Douglas McCabe, CEO of Enders Analysis.

Digital Discovery : Enders Analysis : Amazon

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