LS:N Global

Big Ideas

Accessories brand head over heels with Instagram

Rebecca Minkoff : Instagram : New York Fashion Week

Micro Trends

Polarised brands

The new hourglass shape of the labour market has made for a polarised society, with a squeezed middle and growing numbers at the top and bottom. Th...

Polarisation : Squeezed Middle : FMCG

Big Ideas

Luxury consumers look to blogs for information

Content : Comment : Forums

Markets

Online Beauty

Beauty brands are stepping up their e-commerce efforts in a bid to compete with retail heavyweights Amazon and Target.

Beauty : Luxury Beauty : YouTube

Big Ideas

Branded Cities

With private enterprise increasingly usurping government as architects of the future metropolis, can we create a branded city that works for everyo...

Placemaking : Architecture : Urbanism

Viewpoints

Why Gaming is Your Next Brand Touchpoint

Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape than...

Gaming : Technology : Consoles

Viewpoints

Squadded recreates the mall effect online

Elysa Kahn, co-founder of Squadded, highlights the potential for the new social e-commerce solution and the difference between shopping and buying.

Retail : Fashion : E-commerce

Micro Trends

Digital Fabric

As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials int...

Fashion : Retail : Digital

Viewpoints

Will Covid quell fashion’s ‘more is more’ mindset?

With smaller brands struggling to stay afloat and larger brands left with stock but no demand, the pandemic could push fashion toward a post-growth...

Fashion : Retail : Sustainability

Big Ideas

How AI inspectors could safeguard consumer expectations

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This mon...

Customer Experience : Far Futures : Scenario

Micro Trends

Industrial Garments

By applying the same processes to clothing as they would to object design, industrial designers are bringing their specialism to the field of fas...

Fashion : Apparel : Technology

Daily Signals

Key takeaways from Live Retail Week and The Grocer 2025

At Ocado, the three key principles driving its double-digit growth ambitions are clarity, culture and collaboration, according to Amit Chitnis, chi...

Retail : Food & Drink : Events

Daily Signals

Gucci’s New Bond Street flagship store focuses on VIP consumers

Italian luxury giant Gucci opened its new flagship store and exclusive salon on London’s prestigious New Bond Street in September 2023.

Luxury : Fashion : Retail

Daily Signals

Bio-concrete company Biozeroc spreads ‘the hard truth’ about the cement industry

Biomaterials science company Biozeroc worked with How&How on a rebranding, playfully nicknaming the bio-concrete manufacturer as the House of Hard ...

Design : Sustainability : Technology

Viewpoints

How can spirits brands make whisky more accessible?

Why adopting new retail models could save flagging whisky sales.

Drink : Retail : Spirits

Viewpoints

Do printed publications really need augmented reality?

While adding augmented reality to print media might feel like a push away from tradition, is it doing it any favours in the long run?

Digital : Media : Technology

Daily Signals

Olympian effort

Rio de Janeiro – As we approach the halfway point of the 2016 Olympic games, LS:N Global takes a look at the best advertising and initiatives conne...

2016 Olympics : Rio De Janeiro : Branded Content

Daily Signals

Divine accommodation

Portugal – The Casa de L Cura guest house invites weary city workers to relax in an agricultural setting.

Casa De L Cura : Post-Faith : The New Sublimity

Big Ideas

Brands entering Indonesia appeal to affluent classes

Foreign Investment : Indonesia : Jakarta

Big Ideas

Brands switch to online ads in Middle East

Adverts : Online : EMarketing

Micro Trends

You, the Product

‘People have a growing awareness that their personal information has value, and that others are capturing it,’ Shane Green, CEO of personal data cu...

PIE : Data : Social Profiling

Big Ideas

Luxury market polarises in response to downturn

Economic Downturn : Department Stores : Printemps

Micro Trends

New Mobile Commerce

Keen to connect with today’s consumers, brands are trying out a new form of mobile commerce, where they take their brand experiences, often in cont...

Pop-up : Containers : Tour

Daily Signals

The Trend: The Big Meat Up

Many eateries are experiencing a fork in the road, an identity crisis, as they consider adding meat to their menus.

Food & Drink : Meat : The Big Meat Up

Daily Signals

The Big Idea: Luxury’s Food Strategy

From high fashion embracing gourmet trends to pantry staples becoming status symbols, brands are transforming eating into a luxury experience.

Luxury : Food & Drink : Fashion

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