LS:N Global

Micro Trends

You, the Product

‘People have a growing awareness that their personal information has value, and that others are capturing it,’ Shane Green, CEO of personal data cu...

PIE : Data : Social Profiling

Big Ideas

Luxury market polarises in response to downturn

Economic Downturn : Department Stores : Printemps

Viewpoints

Will Covid quell fashion’s ‘more is more’ mindset?

With smaller brands struggling to stay afloat and larger brands left with stock but no demand, the pandemic could push fashion toward a post-growth...

Fashion : Retail : Sustainability

Big Ideas

How AI inspectors could safeguard consumer expectations

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This mon...

Customer Experience : Far Futures : Scenario

Micro Trends

Industrial Garments

By applying the same processes to clothing as they would to object design, industrial designers are bringing their specialism to the field of fas...

Fashion : Apparel : Technology

Macro Trends

Feedback Frontiers

As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to ...

Retail : E-commerce : Digital

Micro Trends

New Mobile Commerce

Keen to connect with today’s consumers, brands are trying out a new form of mobile commerce, where they take their brand experiences, often in cont...

Pop-up : Containers : Tour

Daily Signals

The Trend: The Big Meat Up

Many eateries are experiencing a fork in the road, an identity crisis, as they consider adding meat to their menus.

Food & Drink : Meat : The Big Meat Up

Daily Signals

The Big Idea: Luxury’s Food Strategy

From high fashion embracing gourmet trends to pantry staples becoming status symbols, brands are transforming eating into a luxury experience.

Luxury : Food & Drink : Fashion

Daily Signals

Stat: American teenagers are spending more on beauty than ever

Piper Sandler Companies has released the findings of its 47th biannual Taking Stock With Teens survey, conducted in partnership with non-profit stu...

Youth : Beauty : Retail

Daily Signals

Lizzo reclaims shapewear with body-positive brand

After facing demands to alter her body for the entirety of her career, musician and activist Lizzo is releasing a line of body-positive shapewear i...

Fashion : Retail : Society

Daily Signals

Fast food giants come together for charitable causes

Fast food giants McDonald's and Burger King are setting aside competition and joining forces for a worthy cause.

Food & Drink : Advertising : Media & Entertainment

Micro Trends

Certified Skincare

Beauty brands are turning to a series of labelling innovations to communicate radical transparency about ingredients, sustainability and clinical e...

Beauty : Packaging : Technology

Daily Signals

A meme-inspired healthcare campaign for Chinese youths

The cold and flu medicine brand 999 Cold Remedy has released a digital and print campaign to refresh its old-fashioned image.

Youth : Health : Advertising

Daily Signals

These luxury residences double as hotel suites

The Singular Residence Hotel is a residential project that fuses the concept of a condo and a hotel.

Hospitality : Travel : Future Homes

Daily Signals

Coyuchi launches subscription service for luxury linen

San Francisco – The brand is promoting a sustainable approach to buying bedding.

Luxury : Hospitality : Retail

Big Ideas

Kink in the chain

US – Labour abuses are widespread in the fashion industry, according to a new report by KnowTheChain.

Know The Chain : Whole-systems Thinking : The Apparel And Footwear Benchmark

Big Ideas

Hello Moto

Global – Motorola takes aim at Apple with its new Hello Moto ad campaign.

Motorola : Brandstanding : Backlash Brands

Big Ideas

Mixed messages

US – Despite global brand recognition, research has revealed that Twitter’s slowing growth is linked to confusion about what the service does.

Twitter : Social Media : Brand Identity

Daily Signals

Touché Burger King

France – When McDonald’s attacked Burger King in its latest French commercial, the fast food rival fought back.

Burger King : McDonald's : France

Viewpoints

The Future of Britain

Chris Worrell, insight director at OMD UK, on two key demographics shaping the future of Britain.

The Flat Age Society : Just Nots : Millennials

Big Ideas

Consumers prepared to pay for an easy life

Food : Grocery : Telecoms

Big Ideas

Irish shoppers will remain frugal after downturn

Recession : Cut : Irish

Design Directions

Did you mean MailChimp?

In its first major campaign, email marketing service MailChimp is leading by example.

MailChimp : Droga5 : Omnichannel

Big Ideas

Detroit Auto Show 2012 Preview

Despite competition from Los Angeles, and to a lesser extent New York, the Detroit Auto Show – which opens to the public on 14 January – remains th...

Cars : Automobile : Supercars

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