LS:N Global

Daily Signals

A lesson in collaboration: How a charity and fashion brand pooled resources

London – At last week’s The Age of the Long Near Preview Network Evening, LS:N Global senior journalist Rowland Manthorpe spoke to Clare Brook, CFO...

Big Ideas

Fashion app appeals to Japan's mobile generation

Social Shopping : Zozotown : Scommerce

Big Ideas

Instagram takes on Vine with new video feature

Instagram : Video : Social Media

Big Ideas

Dead links on Pinterest hamper retail sales

Pinterest : H&M : Black Friday

Daily Signals

Novel idea: Beat Girl inspires engaging story

Advertising : Ads : Storytelling

Daily Signals

Fame game: Lady Gaga film shows a scent of fun

Advertising : Lady Gaga : Fiction

Daily Signals

Pasta la vista: Kraft app cuts noodles of waste

Food : Kraft : Social

Big Ideas

Young consumers continually switch digital media

Mobile : Digital Immigrants : Innerscope Research

Daily Signals

Blip art: App creates new reality for brands

Las Vegas – UK firm Blippar has launched an augmented reality app for brands and advertisers.

Augmented Reality : Stephen Shaw : Blipped

Big Ideas

Wealthier Chinese show greater brand loyalty

China : Confidence : New Emerging Affluents

Daily Signals

Different league: Heineken app is on the ball

Gaming : Culture : Gamification

Big Ideas

Sound system: A GOOD way to analyse the mood

Centamental : Conversations : Social Media

Daily Signals

Splashing out: COS plays with colour in new film

KOS : Sweden : Frieze

Big Ideas

US food industry grows despite frugal mindset

Recession : Novelty : Treat Foods

Big Ideas

Chatty social networkers offer brands conversation openers

Online : Criticism : Cyberdisinhibition

Daily Signals

She’s so high: Shoe brand débuts short film

Jonathan Kelsey : Film : High

Viewpoints

Why Gaming is Your Next Brand Touchpoint

Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape than...

Gaming : Technology : Consoles

Viewpoints

Squadded recreates the mall effect online

Elysa Kahn, co-founder of Squadded, highlights the potential for the new social e-commerce solution and the difference between shopping and buying.

Retail : Fashion : E-commerce

Micro Trends

Digital Fabric

As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials int...

Fashion : Retail : Digital

Design Directions

Did you mean MailChimp?

In its first major campaign, email marketing service MailChimp is leading by example.

MailChimp : Droga5 : Omnichannel

Big Ideas

Detroit Auto Show 2012 Preview

Despite competition from Los Angeles, and to a lesser extent New York, the Detroit Auto Show – which opens to the public on 14 January – remains th...

Cars : Automobile : Supercars

Big Ideas

Key themes from Walpole’s British Luxury Summit 2021

Explore the headlines from the Future of British Luxury Summit, from ‘carpe diem’ mindsets infiltrating luxury to travel and spending forecasts.

Luxury : Retail : Technology

Big Ideas

How beauty is being refined for Generation Z

New brands are targeting teens by re-inventing coming-of-age skincare rituals for a more pragmatic – but still visual-first – generation.

Youth : Beauty : Skincare

Micro Trends

New Mobile Commerce

Keen to connect with today’s consumers, brands are trying out a new form of mobile commerce, where they take their brand experiences, often in cont...

Pop-up : Containers : Tour

Big Ideas

Food brands get a taste for fashion

From fast food streetwear to luxury drink carriers, brands are launching clothing collections as a tool to market products and reveal their persona...

Food : Drinks : Fashion

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