'Branding'

Daily Paper’s playlists solidify its sonic identity

Daily Signals

Daily Paper’s playlists solidify its sonic identity

The fashion brand is tuning into the powerful medium of music and becoming an official curator on Apple Music.
Media And Entertainment : Technology : Retail
Why is the rhetoric around women’s sexual health still so skewed?

Viewpoints

Why is the rhetoric around women’s sexual health still so skewed?

As accessibility to medicine for male sexual health problems improves, why are brands still reluctant to offer women the same treatment?
Health : Wellness : Female Futures
The power and potential of Facebook Groups

Big Ideas

The power and potential of Facebook Groups

There is a growing desire among consumers to feel part of a community online, presenting an opportunity for brands to tap into the rise of Facebook...
Community : Identity : Culture
Destination dressing room

Daily Signals

Destination dressing room

China – Architectural design studio X+Living has created a destination bricks-and-mortar offer for e-commerce brand Tmall.com.
China : Explorium Retail : Destination Retail
Marc Jacobs makes Instagram more shoppable

Big Ideas

Marc Jacobs makes Instagram more shoppable

Fashion label Marc Jacobs has developed a new path to purchase option for Instagram.
Marc Jacobs : Instagram : Cashless Futures
Cosmetic consumers choose high-end, boutique fragrances

Big Ideas

Cosmetic consumers choose high-end, boutique fragrances

Cosmetic consumers choose high-end, boutique fragrances
NPD Group : Fragrance : Diptyque
Chinese car manufacturers attempt to drive luxury sales

Big Ideas

Chinese car manufacturers attempt to drive luxury sales

Chinese car manufacturers attempt to drive luxury sales
China : Shanghai : Geely
Key themes from Walpole’s British Luxury Summit 2021

Big Ideas

Key themes from Walpole’s British Luxury Summit 2021

Explore the headlines from the Future of British Luxury Summit, from ‘carpe diem’ mindsets infiltrating luxury to travel and spending forecasts.
Luxury : Retail : Technology
How beauty is being refined for Generation Z

Big Ideas

How beauty is being refined for Generation Z

New brands are targeting teens by re-inventing coming-of-age skincare rituals for a more pragmatic – but still visual-first – generation.
Youth : Beauty : Skincare
Stat: L'Oréal Paris breaks sales records on TikTok’s first UK Super Brand Day

Daily Signals

Stat: L'Oréal Paris breaks sales records on TikTok’s first UK Super Brand Day

L’Oréal Paris has achieved a landmark success in TikTok Shop UK’s inaugural Super Brand Day.
Retail : Pop-culture & Media : Beauty
Mugler rolls out blockchain-powered product passports in handbags

Daily Signals

Mugler rolls out blockchain-powered product passports in handbags

French fashion house Mugler has teamed up with tech company Arianee to embed blockchain-powered product passports into handbag design.
Fashion : Technology : Luxury
Vivrelle opens exclusive designer closet to Four Seasons guests

Daily Signals

Vivrelle opens exclusive designer closet to Four Seasons guests

Vivrelle, a membership club offering access to a closet of designer accessories, has announced a new partnership with Four Seasons Hotel Houston an...
Travel & Hospitality : Fashion : Retail
Tag Heuer’s interactive timepiece gamifies wellness

Daily Signals

Tag Heuer’s interactive timepiece gamifies wellness

Breaking away from its conventional luxury aesthetic and tuning into the nostalgic interests of consumers, the watch brand has teamed up with gamin...
Health & Wellness : Sports & Leisure : Luxury
Meatable is reframing the cultivated meat narrative

Daily Signals

Meatable is reframing the cultivated meat narrative

Design agency Studio Koto has created a new visual identity for meat alternative Meatable that aims to address consumers’ suspicions about in-vitro...
Food : Food And Drink : Meat
Plenaire is a grown-up beauty brand for Generation Z

Daily Signals

Plenaire is a grown-up beauty brand for Generation Z

The direct-to-consumer brand reinvents the classic coming-of-age skincare rituals for a more pragmatic generation.
Beauty : Luxury : Skincare
Ace Hotel turns its hotel linens into travel essentials

Daily Signals

Ace Hotel turns its hotel linens into travel essentials

Sustainable lifestyle and apparel brand Everybody.World promises to give Ace Hotel’s discarded sheets another lifetime of use.
Travel : Sustainability : Hospitality
Glenmorangie restores oyster reefs to purify waste water

Big Ideas

Glenmorangie restores oyster reefs to purify waste water

Scotland – The brand has opened an anaerobic digestion plant at its distillery, which breaks down biodegradable material.
Drink : Food : Sustainability
Amazon constructs a permanent homeless shelter

Big Ideas

Amazon constructs a permanent homeless shelter

Seattle – The e-commerce giant is demonstrating its commitment to philanthropic endeavours.
Culture : Architecture : Digital
Netflix and craft

Big Ideas

Netflix and craft

US – Netflix has launched a do-it-yourself personal trainer app as part of its consumer-facing Make It project.
Netflix : Brand Educators : DIY
Equal play

Daily Signals

Equal play

US – Nike has launched its new Equality campaign that actively drives change in the community.
Nike : Brandstanding : Wellness
Post-truth Brandstanding

Big Ideas

Post-truth Brandstanding

UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.
Dove : Dislocated World : Unilever
Mind Islands

Daily Signals

Mind Islands

Global – Illustrator Carl Burton has released a digital project that encourages mind-wandering and embraces the mundane.
Islands : Gaming : Revelation Brands
Ad un-blocker

Big Ideas

Ad un-blocker

UK – Netflix’s campaign for its Black Mirror series has been designed to capture the attention of people using ad-blockers.
Privacy : Netflix : Black Mirror
Keep it simple

Daily Signals

Keep it simple

London – Per/Se is a fashion brand with a less-is-more approach to retail.
Per/Se : Fashion : Made-to-order
Super-smartwatches

Big Ideas

Super-smartwatches

New York – The total value of the smartwatch market will surpass that of the conventional watch industry within the next four years, according to t...
WorldWatchReport : Digital Luxury Group : Apple Watch
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