'Branding'

SXSell: How to make it at South by Southwest

Viewpoints

SXSell: How to make it at South by Southwest

To win at SXSW, brands should follow Delta Air Lines’ example, emphasising authenticity and focusing on influencers.
SXSW : Delta : McDonald's
Peer Platforms

Micro Trends

Peer Platforms

A trust deficit between shoppers and brands is driving the rise of community-led platforms where purchasing tips and style advice are openly shared.
Retail : E-commerce : Peer To Peer
How data-driven fabric will power the fashion industry

Big Ideas

How data-driven fabric will power the fashion industry

Janett Liriano, CEO of Loomia, on the innovations that will transform the fashion sector into an intuitive and responsive industry.
Blockchain : Fashion : Data
Rockefeller Center opens New York Fashion Week to the public

News

Rockefeller Center opens New York Fashion Week to the public

The Council of Fashion Designers of America is democratising New York Fashion Week (NYFW) by partnering with the Rockefeller Center to bring runway...
Fashion : Luxury : Entertainment
Ikea launches peer-to-peer marketplace for second-hand furniture

News

Ikea launches peer-to-peer marketplace for second-hand furniture

Ikea has launched Ikea Preowned, a peer-to-peer marketplace where customers sell their unwanted furniture directly to one another.
Retail : Sustainability : Society
Harrods is opening a multi-sensory virtual reality cinema

News

Harrods is opening a multi-sensory virtual reality cinema

Harrods has teamed up with VR cinema company xydrobe to launch a multi-sensory virtual reality cinema experience in the Knightsbridge department st...
Retail : Technology : Luxury
Christina Aguilera joins forces with vegan lube firm Playground

News

Christina Aguilera joins forces with vegan lube firm Playground

Christina Aguilera has joined the ever-growing number of celebrities-turned-entrepreneurs with her new venture, a sex health brand that champions s...
Society : Health & Wellness : Design
Fashion label upcycles car parts for its latest collection

News

Fashion label upcycles car parts for its latest collection

Sweden – Swedish fashion brand Rave Review has teamed up with Czech car manufacturer Škoda to unveil its latest collection incorporating upcycled c...
Fashion : Sustainability : Mobility
Puma and Tracksmith give a voice to sports activism

News

Puma and Tracksmith give a voice to sports activism

Athletic brands Puma and Tracksmith have teamed up on a podcast that sheds light on a key moment of sports activism history.
Sports & Leisure : Society : Media & Entertainment
Stat: Brazil leads Latin America’s surge in podcast listening

News

Stat: Brazil leads Latin America’s surge in podcast listening

A recent eMarketer report forecast that podcast listenership in Brazil would rise by 19.8% in 2021 to become the third highest audience globally an...
Stat : Statistic : Stats
Eddie Bauer’s video series celebrates outdoor identities

News

Eddie Bauer’s video series celebrates outdoor identities

Eddie Bauer, the outdoor clothing company, is expanding its reach through a series of films that explore diverse identities and outdoor exploration...
Fashion : Health & Wellness : Sports & Leisure
Majenye’s high-vibration beauty is powered by crystals

News

Majenye’s high-vibration beauty is powered by crystals

As the worlds of beauty, spirituality and wellness continue to merge, beauty brand Majenye is introducing a range of crystal-infused products that ...
Beauty : Health & Wellness : Society
Zalando and Sephora partner on prestige beauty offering

News

Zalando and Sephora partner on prestige beauty offering

The fashion e-commerce site and beauty retailer are teaming up to launch an online prestige beauty destination, offering greater product access to ...
Retail : Fashion : Beauty
A content hub driving Balmain sneaker hype

News

A content hub driving Balmain sneaker hype

Luxury brand Balmain is tapping into the interests of sneakerheads through a content-driven commerce platform.
Fashion : Media & Technology : Innovations
Topi skincare is for contrasting climates

News

Topi skincare is for contrasting climates

Topi is a skincare brand designed to protect the skin from different climatic conditions.
Beauty : Wellness : Skincare
La Prairie offers at-home regenerative skincare

News

La Prairie offers at-home regenerative skincare

Luxury skincare brand La Prairie has released a high-potent skincare solution, intended to only be applied four times a year.
Beauty : Luxury Beauty : Wellness
Haeckels’ waterless shower gel pills

News

Haeckels’ waterless shower gel pills

The skincare brand has launched a waterless body cleanser in a bid to make the personal care industry more eco-friendly.
Beauty : Sustainability : Skincare
This record captures mind-altering sensations

News

This record captures mind-altering sensations

Sportswear brand Satisfy is capturing the sensations of meditative practices in its new vinyl album launch.
Health And Wellness : Sports Apparel : Running
Diageo unveils a paper-based whisky bottle

News

Diageo unveils a paper-based whisky bottle

Diageo has launched a plastic-free, paper-based whisky bottle made from sustainably sourced wood.
Drink : Design : Sustainability
On Running’s performance fashion for holistic living

News

On Running’s performance fashion for holistic living

On Running has released a fashion-forward trainer amid a new normal way of living for onsumers.
Covid-19 : Coronavirus : Fashion
Party Chat hacks Grand Theft Auto to unveil garments

News

Party Chat hacks Grand Theft Auto to unveil garments

The clothing label revealed its latest unisex collection by hacking into Grand Theft Auto (GTA).
Fashion : Augmented Reality : Gaming
Burberry and Google launch instant luxury AR

News

Burberry and Google launch instant luxury AR

The British luxury brand has launched an augmented reality shopping tool that uses Google Search technology.
Augmented Reality : Shopping : Retail
CES 2020: Toyota envisages a smart city laboratory

News

CES 2020: Toyota envisages a smart city laboratory

Presented at CES 2020 and the brainchild of Toyota and Bjarke Ingels Architects, the Woven City will experiment with human-robot cohabitation.
Society : Technology : Architecture
The Campaign: Clear Channel’s civic ads

News

The Campaign: Clear Channel’s civic ads

In the past year, outdoor media company Clear Channel stepped up with a series of advertising campaigns that used urban digital billboards for posi...
Media : Technology : Civic Brands
Artet infuses the aperitif category with cannabis

News

Artet infuses the aperitif category with cannabis

The zero-proof drink is crafted for slow sipping over an aperitif hour.
Drink : Cannabis : Aperitif
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