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SXSell: How to make it at South by Southwest
To win at SXSW, brands should follow Delta Air Lines’ example, emphasising authenticity and focusing on influencers.
SXSW
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Delta
:
McDonald's
Micro Trends
Peer Platforms
A trust deficit between shoppers and brands is driving the rise of community-led platforms where purchasing tips and style advice are openly shared.
Retail
:
E-commerce
:
Peer To Peer
Big Ideas
How data-driven fabric will power the fashion industry
Janett Liriano, CEO of Loomia, on the innovations that will transform the fashion sector into an intuitive and responsive industry.
Blockchain
:
Fashion
:
Data
News
Rockefeller Center opens New York Fashion Week to the public
The Council of Fashion Designers of America is democratising New York Fashion Week (NYFW) by partnering with the Rockefeller Center to bring runway...
Fashion
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Luxury
:
Entertainment
News
Ikea launches peer-to-peer marketplace for second-hand furniture
Ikea has launched Ikea Preowned, a peer-to-peer marketplace where customers sell their unwanted furniture directly to one another.
Retail
:
Sustainability
:
Society
News
Harrods is opening a multi-sensory virtual reality cinema
Harrods has teamed up with VR cinema company xydrobe to launch a multi-sensory virtual reality cinema experience in the Knightsbridge department st...
Retail
:
Technology
:
Luxury
News
Christina Aguilera joins forces with vegan lube firm Playground
Christina Aguilera has joined the ever-growing number of celebrities-turned-entrepreneurs with her new venture, a sex health brand that champions s...
Society
:
Health & Wellness
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Design
News
Fashion label upcycles car parts for its latest collection
Sweden – Swedish fashion brand Rave Review has teamed up with Czech car manufacturer Škoda to unveil its latest collection incorporating upcycled c...
Fashion
:
Sustainability
:
Mobility
News
Puma and Tracksmith give a voice to sports activism
Athletic brands Puma and Tracksmith have teamed up on a podcast that sheds light on a key moment of sports activism history.
Sports & Leisure
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Society
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Media & Entertainment
News
Stat: Brazil leads Latin America’s surge in podcast listening
A recent eMarketer report forecast that podcast listenership in Brazil would rise by 19.8% in 2021 to become the third highest audience globally an...
Stat
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Statistic
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Stats
News
Eddie Bauer’s video series celebrates outdoor identities
Eddie Bauer, the outdoor clothing company, is expanding its reach through a series of films that explore diverse identities and outdoor exploration...
Fashion
:
Health & Wellness
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Sports & Leisure
News
Majenye’s high-vibration beauty is powered by crystals
As the worlds of beauty, spirituality and wellness continue to merge, beauty brand Majenye is introducing a range of crystal-infused products that ...
Beauty
:
Health & Wellness
:
Society
News
Zalando and Sephora partner on prestige beauty offering
The fashion e-commerce site and beauty retailer are teaming up to launch an online prestige beauty destination, offering greater product access to ...
Retail
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Fashion
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Beauty
News
A content hub driving Balmain sneaker hype
Luxury brand Balmain is tapping into the interests of sneakerheads through a content-driven commerce platform.
Fashion
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Media & Technology
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Innovations
News
Topi skincare is for contrasting climates
Topi is a skincare brand designed to protect the skin from different climatic conditions.
Beauty
:
Wellness
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Skincare
News
La Prairie offers at-home regenerative skincare
Luxury skincare brand La Prairie has released a high-potent skincare solution, intended to only be applied four times a year.
Beauty
:
Luxury Beauty
:
Wellness
News
Haeckels’ waterless shower gel pills
The skincare brand has launched a waterless body cleanser in a bid to make the personal care industry more eco-friendly.
Beauty
:
Sustainability
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Skincare
News
This record captures mind-altering sensations
Sportswear brand Satisfy is capturing the sensations of meditative practices in its new vinyl album launch.
Health And Wellness
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Sports Apparel
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Running
News
Diageo unveils a paper-based whisky bottle
Diageo has launched a plastic-free, paper-based whisky bottle made from sustainably sourced wood.
Drink
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Design
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Sustainability
News
On Running’s performance fashion for holistic living
On Running has released a fashion-forward trainer amid a new normal way of living for onsumers.
Covid-19
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Coronavirus
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Fashion
News
Party Chat hacks Grand Theft Auto to unveil garments
The clothing label revealed its latest unisex collection by hacking into Grand Theft Auto (GTA).
Fashion
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Augmented Reality
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Gaming
News
Burberry and Google launch instant luxury AR
The British luxury brand has launched an augmented reality shopping tool that uses Google Search technology.
Augmented Reality
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Shopping
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Retail
News
CES 2020: Toyota envisages a smart city laboratory
Presented at CES 2020 and the brainchild of Toyota and Bjarke Ingels Architects, the Woven City will experiment with human-robot cohabitation.
Society
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Technology
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Architecture
News
The Campaign: Clear Channel’s civic ads
In the past year, outdoor media company Clear Channel stepped up with a series of advertising campaigns that used urban digital billboards for posi...
Media
:
Technology
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Civic Brands
News
Artet infuses the aperitif category with cannabis
The zero-proof drink is crafted for slow sipping over an aperitif hour.
Drink
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Cannabis
:
Aperitif
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