'Branding'

Burberry break-in

Daily Signals

Burberry break-in

London – To preview its latest collection Burberry launched an elaborate Snapchat campaign inspired by a fake heist.
Snapchat : Burberry : Heist
Uber update: Driving disruption

Viewpoints

Uber update: Driving disruption

The transport start-up’s new services, CSR and content partnerships are proving effective.
Uber : Transportation : App Travel
App plays values matchmaker for consumers and brands

Big Ideas

App plays values matchmaker for consumers and brands

Start-up Glia has created an app that connects shoppers with leading brands that share their moral and political values, helping them to steer th...
Glia : Ethical Consumerism : At The Source
Straight talker: Honest to goodness beauty brand tells it like it is

Daily Signals

Straight talker: Honest to goodness beauty brand tells it like it is

US – Paraben-free and sulphate-free are buzzwords in the beauty market as many brands jump on the natural products bandwagon. But No Bull Beauty is...
No Bollocks Beauty : Natural Ingredients : Refined Remedy
Chipotle adopts transparency policy on GM foods

Big Ideas

Chipotle adopts transparency policy on GM foods

Chipotle adopts transparency policy on GM foods
GM : Genetically Modified : Chipotle Mexican Grill
Starbucks invests in Costa Rican farm

Big Ideas

Starbucks invests in Costa Rican farm

Starbucks invests in Costa Rican farm
Starbucks : Costa Rica : Coffee
PepsiCo to expand in former Soviet countries

Big Ideas

PepsiCo to expand in former Soviet countries

PepsiCo to expand in former Soviet countries
Pepsico : Russia : Snacks
Audi tops Chinese searches for luxury brands

Big Ideas

Audi tops Chinese searches for luxury brands

Audi tops Chinese searches for luxury brands
Automotive : Web Search : Chow Tai Fook
Fashion fit for the Chinese consumer

Big Ideas

Fashion fit for the Chinese consumer

Fashion fit for the Chinese consumer
China : Jeans : Levi's
Consumers are becoming Facebook friends with shops

Big Ideas

Consumers are becoming Facebook friends with shops

Consumers are becoming Facebook friends with shops
Facebook : ForeSee : Following
Luxury seeks new frontiers of wealth

Big Ideas

Luxury seeks new frontiers of wealth

Luxury seeks new frontiers of wealth
Mongolia : Louis Vuitton : Ulan Bator
Video games are an untapped opportunity for brands

Viewpoints

Video games are an untapped opportunity for brands

As the physical and digital worlds continue to blur, brands have an opportunity to innovate within the video games sector, says freelance writer Jo...
Retail : Fashion : Leisure
No-bollocks Boutique

Micro Trends

No-bollocks Boutique

Today, brands often use words such as ‘artisanal’ and ‘authentic’ in an attempt to attract consumers. But this over-laboured language often detract...
Skincare : Online Membership : Think Positive
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Fashion : Retail : Advertising
Port of Leith unveils vertical distillery on Edinburgh’s seafront

Daily Signals

Port of Leith unveils vertical distillery on Edinburgh’s seafront

Port of Leith whisky has marked its entry into the world of spirits with a distinctive twist – a vertical distillery spanning nine storeys that ove...
Drink : Food : Retail
Adidas Originals celebrates iconic trainers in new campaign

Daily Signals

Adidas Originals celebrates iconic trainers in new campaign

Adidas Originals has launched its latest brand campaign, which highlights three iconic styles: Samba, Gazelle and Superstar.
Fashion : Sports & Leisure : Society
Stat: Global luxury market performs well despite economic uncertainty

Daily Signals

Stat: Global luxury market performs well despite economic uncertainty

The luxury sector is set to be better equipped to cope with recession next year than it was in the 2009 global financial crisis.
Stat : Stats : Statistic
An effervescent tablet to curb RTD packaging

Daily Signals

An effervescent tablet to curb RTD packaging

While single-use bottles continue to dominate the RTD market, drinks brand Plink! is innovating with its effervescent, low-sugar tablets.
Food & Drink : Design : Sustainability
The new influences shaping colour forecasting

Viewpoints

The new influences shaping colour forecasting

Catwalks have historically set colour trends, says James Cropper’s Mark Starrs, but in today’s digital-first world a new order of inspiration is co...
Packaging : Colour Trends : Design
Brand New Ethics

Viewpoints

Brand New Ethics

Should brands decide on the moral codes of artificial intelligence?
AI : Ethics : Autonomous Vehicles
Pokémarketing

Viewpoints

Pokémarketing

Forget augmented reality, Pokémon Go is a watershed moment for geo quest marketing.
Pokemon Go : Advertising : Gaming
Telecoms brands join forces in Myanmar mobile bid

Big Ideas

Telecoms brands join forces in Myanmar mobile bid

Telecoms brands join forces in Myanmar mobile bid
Mobile : Vodafone : Chona Mobile
Amazon raises fashion profile with premium offer

Big Ideas

Amazon raises fashion profile with premium offer

By Alison Bishop
Amazon : Vogue : Internet Fashion Week
Brand Redemption

Micro Trends

Brand Redemption

In the wake of moral recklessness, there is growing consensus that ethically dubious industries should account for their wrongdoings and atone for ...
Digital : Food : Technology
Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

Oura flips the script on ageing in new Give Us the Finger campaign

Oura is challenging cultural norms around ageing with its latest brand campaign, Give Us the Finger.
Health And Wellness : Longevity Lifestyles : Technology
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