LS:N Global

Big Ideas

Take a break

UK – Nestlé’s KitKat and Google’s YouTube have joined forces to provide customers with the perfect break.

Daily Signals

A travel investment

Los Angeles – Starwood Hotels and Resorts has launched Tribute Portfolio, a new brand of independent hotels for those who like to travel under the ...

Tribute Portfolio : Starwood Hotel Group : Starwood Hotels And Resorts

Big Ideas

Easter confectionery sales

Retailers are gearing up for Easter, the second largest event in the UK retail calendar, with a particular focus on boosting Easter egg sales.

Easter : Point Of Sale : Cadbury

Big Ideas

Marks & Spencer unveils sustainable footwear collection

UK retailer Marks & Spencer has introduced Footglove Earth, its first sustainable footwear line.

M&S : Footglove Earth : Footwear

Daily Signals

Drawing on the imagination: Agency invents heritage for café

Yerevan, Armenia – What is a brand without an identity? Louis Charden, a new concept for a café and bakery, was instilled with an identity and...

Personality Brands : Faction Marketing : Brand Identity

Big Ideas

Tesla drives forward in US motorists' affections

Luxury electric car manufacturer Tesla is rated the fifth best car brand by US consumers, according to a new survey.

Automotive : Electric Cars : Luxury

Big Ideas

Online retail in China a more appealing option

Tianmao : Taobao : Alibaba

Big Ideas

Local production key in the $3bn African beer market

SAB Miller : South Africa : Angola

Markets

State of Luxury: Australia

Australia’s luxury market is growing, with global brands scaling up and local labels making their mark in a competitive landscape.

Australia : Sustainability : Premiumisation

Viewpoints

Can brands help detoxify masculinity?

Businesses have a key role to play in redefining what it means to be a man in the #metoo era.

New Masculinity : Advertising : Retail

Micro Trends

Brandzines

Branded : Magazines : Content

Viewpoints

Tackling racism in brands’ audio content

Steve Keller, sonic strategy director at Studio Resonate, says our racialised ears are creating whitewashed audio content – and it’s time for brand...

Advertising : Audio : Diversity

Design Directions

La Fondation Louis Vuitton

Bernard Arnault, the chairman and CEO of LVMH, has opened his own cultural gift to Paris: La Fondation Louis Vuitton.

Fondation Louis Vuitton : Paris : Art Museum

Daily Signals

Palace Skateboards joins forces with McDonald’s on cinematic universe

British streetwear brand Palace Skateboards has once again shown its flair for unexpected collaborations, teaming up with fast food giant McDonald’...

Food & Drink : Fashion : Mcdonadls

Daily Signals

Oliver Spencer creates apparel for next-gen gardeners

Recognising a growing interest in gardening, the menswear brand is partnering with Japanese tool brand Niwaki on a utility-driven apparel collection.

Fashion : Gardening : Outdoors

Daily Signals

Stat: US Black-owned businesses need greater support

Research by McKinsey & Co reveals that US Black-owned businesses are disproportionately affected in their first few years of trading.

Stat : Stats : Statistic

Daily Signals

Gen Z employees co-create P&G’s textured haircare brand

Curl patterns on the packaging enable shoppers to easily identify which products suit their hair porosity, while QR codes on the back of bottles pr...

Beauty : Health & Wellness : Youth

Viewpoints

It’s time to design packaging for everyone

By differentiating between consumers with different mobility needs, retailers are re-enforcing separation, not inclusivity. This needs to change – ...

Packaging : Inclusive : Retail

Viewpoints

Can silence help brands sell?

With silence increasingly a luxury commodity, how can retail brands augment their offer by playing with this idea in-store?

Retail : Silence : New York Times

Viewpoints

Why beauty succeeds in times of turmoil

The beauty industry is faring well, despite political and economic uncertainty on the global stage.

Beauty : Retail : Packaging

Viewpoints

Breathe uneasy

Should brands step in where governments are failing and protect consumers from air pollution?

Health : Wellness : Retail

Daily Signals

Burberry break-in

London – To preview its latest collection Burberry launched an elaborate Snapchat campaign inspired by a fake heist.

Snapchat : Burberry : Heist

Viewpoints

Uber update: Driving disruption

The transport start-up’s new services, CSR and content partnerships are proving effective.

Uber : Transportation : App Travel

Big Ideas

App plays values matchmaker for consumers and brands

Start-up Glia has created an app that connects shoppers with leading brands that share their moral and political values, helping them to steer th...

Glia : Ethical Consumerism : At The Source

Daily Signals

Straight talker: Honest to goodness beauty brand tells it like it is

US – Paraben-free and sulphate-free are buzzwords in the beauty market as many brands jump on the natural products bandwagon. But No Bull Beauty is...

No Bollocks Beauty : Natural Ingredients : Refined Remedy

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