'Branding'

Equal play

Daily Signals

Equal play

US – Nike has launched its new Equality campaign that actively drives change in the community.
Nike : Brandstanding : Wellness
Post-truth Brandstanding

Big Ideas

Post-truth Brandstanding

UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.
Dove : Dislocated World : Unilever
Mind Islands

Daily Signals

Mind Islands

Global – Illustrator Carl Burton has released a digital project that encourages mind-wandering and embraces the mundane.
Islands : Gaming : Revelation Brands
Ad un-blocker

Big Ideas

Ad un-blocker

UK – Netflix’s campaign for its Black Mirror series has been designed to capture the attention of people using ad-blockers.
Privacy : Netflix : Black Mirror
Keep it simple

Daily Signals

Keep it simple

London – Per/Se is a fashion brand with a less-is-more approach to retail.
Per/Se : Fashion : Made-to-order
Super-smartwatches

Big Ideas

Super-smartwatches

New York – The total value of the smartwatch market will surpass that of the conventional watch industry within the next four years, according to t...
WorldWatchReport : Digital Luxury Group : Apple Watch
Take a break

Big Ideas

Take a break

UK – Nestlé’s KitKat and Google’s YouTube have joined forces to provide customers with the perfect break.
Nestle : YouTube My Break : Google
A travel investment

Daily Signals

A travel investment

Los Angeles – Starwood Hotels and Resorts has launched Tribute Portfolio, a new brand of independent hotels for those who like to travel under the ...
Tribute Portfolio : Starwood Hotel Group : Starwood Hotels And Resorts
Easter confectionery sales

Big Ideas

Easter confectionery sales

Retailers are gearing up for Easter, the second largest event in the UK retail calendar, with a particular focus on boosting Easter egg sales.
Easter : Point Of Sale : Cadbury
Marks & Spencer unveils sustainable footwear collection

Big Ideas

Marks & Spencer unveils sustainable footwear collection

UK retailer Marks & Spencer has introduced Footglove Earth, its first sustainable footwear line.
M&S : Footglove Earth : Footwear
Drawing on the imagination: Agency invents heritage for café

Daily Signals

Drawing on the imagination: Agency invents heritage for café

Yerevan, Armenia – What is a brand without an identity? Louis Charden, a new concept for a café and bakery, was instilled with an identity and...
Personality Brands : Faction Marketing : Brand Identity
Tesla drives forward in US motorists' affections

Big Ideas

Tesla drives forward in US motorists' affections

Luxury electric car manufacturer Tesla is rated the fifth best car brand by US consumers, according to a new survey.
Automotive : Electric Cars : Luxury
Online retail in China a more appealing option

Big Ideas

Online retail in China a more appealing option

Online retail in China a more appealing option
Tianmao : Taobao : Alibaba
Local production key in the $3bn African beer market

Big Ideas

Local production key in the $3bn African beer market

Local production key in the $3bn African beer market
SAB Miller : South Africa : Angola
Feedback Frontiers

Macro Trends

Feedback Frontiers

As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to ...
Retail : E-commerce : Digital
Did you mean MailChimp?

Design Directions

Did you mean MailChimp?

In its first major campaign, email marketing service MailChimp is leading by example.
MailChimp : Droga5 : Omnichannel
Detroit Auto Show 2012 Preview

Big Ideas

Detroit Auto Show 2012 Preview

Despite competition from Los Angeles, and to a lesser extent New York, the Detroit Auto Show – which opens to the public on 14 January – remains th...
Cars : Automobile : Supercars
Daily Paper’s playlists solidify its sonic identity

Daily Signals

Daily Paper’s playlists solidify its sonic identity

The fashion brand is tuning into the powerful medium of music and becoming an official curator on Apple Music.
Media And Entertainment : Technology : Retail
Why is the rhetoric around women’s sexual health still so skewed?

Viewpoints

Why is the rhetoric around women’s sexual health still so skewed?

As accessibility to medicine for male sexual health problems improves, why are brands still reluctant to offer women the same treatment?
Health : Wellness : Female Futures
The power and potential of Facebook Groups

Big Ideas

The power and potential of Facebook Groups

There is a growing desire among consumers to feel part of a community online, presenting an opportunity for brands to tap into the rise of Facebook...
Community : Identity : Culture
Destination dressing room

Daily Signals

Destination dressing room

China – Architectural design studio X+Living has created a destination bricks-and-mortar offer for e-commerce brand Tmall.com.
China : Explorium Retail : Destination Retail
Marc Jacobs makes Instagram more shoppable

Big Ideas

Marc Jacobs makes Instagram more shoppable

Fashion label Marc Jacobs has developed a new path to purchase option for Instagram.
Marc Jacobs : Instagram : Cashless Futures
Cosmetic consumers choose high-end, boutique fragrances

Big Ideas

Cosmetic consumers choose high-end, boutique fragrances

Cosmetic consumers choose high-end, boutique fragrances
NPD Group : Fragrance : Diptyque
Chinese car manufacturers attempt to drive luxury sales

Big Ideas

Chinese car manufacturers attempt to drive luxury sales

Chinese car manufacturers attempt to drive luxury sales
China : Shanghai : Geely
Key themes from Walpole’s British Luxury Summit 2021

Big Ideas

Key themes from Walpole’s British Luxury Summit 2021

Explore the headlines from the Future of British Luxury Summit, from ‘carpe diem’ mindsets infiltrating luxury to travel and spending forecasts.
Luxury : Retail : Technology
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