'Branding'

Thought-starter: How is beauty empowering people with disabilities?

News

Thought-starter: How is beauty empowering people with disabilities?

Innovative technology and packaging solutions are ushering in a new era of inclusivity for consumers with visual impairments and conditions like mu...
Beauty : Inclusivity : Mobility
Thought-starter: Do tech brands need to prepare for a newness backlash?

News

Thought-starter: Do tech brands need to prepare for a newness backlash?

Technology writer Ben Westlake explores why the gathering momentum of the Right to Repair movement could spell major disruption for the culture of ...
Technology : Sustainability : Smartphones
Thought-starter: It is time for brands to recognise LGBT+ parents

News

Thought-starter: It is time for brands to recognise LGBT+ parents

LGBT+ parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.
Parenting : Society : LGBTQ+
Nike’s latest sneaker is entirely digital

News

Nike’s latest sneaker is entirely digital

Nike’s Jordan brand has partnered with Fortnite, the popular online video game, to release two new downloadable characters wearing Nike shoes.
Fashion : Gaming : Digital
The Microtrend: Refined Refillables

News

The Microtrend: Refined Refillables

Our second most-read microtrend so far in 2019 takes a closer look at the beauty and personal care brands upgrading the eco-friendly element of ref...
Beauty : Sustainability : Refined Refillables
A viral Instagram account becomes a newspaper

News

A viral Instagram account becomes a newspaper

The Instagram account @OverheardLA has released a physical newspaper that offers a new take on Californian culture.
Media : Culture : Branded Content
Thought-starter: How can shoe brands be more sustainable?

News

Thought-starter: How can shoe brands be more sustainable?

Following in the footsteps of fashion, deputy foresight editor Kathryn Bishop explores how the shoe industry is embracing sustainability, not only ...
Fashion : Sustainability : Footwear
Harley-Davidson imagines electric commuter bikes

News

Harley-Davidson imagines electric commuter bikes

The heritage motorcycle company has unveiled two electric concept bikes that re-imagine the Harley-Davidson brand for a modern, urban consumer.
Mobility : Electric Cars : Motorcycles
By Humankind’s personal care products are plastic-neutral

News

By Humankind’s personal care products are plastic-neutral

The new personal care brand reconsiders single-use packaging.
Beauty : Wellness : Personal Care
Lush opens a plastic-free cosmetics store

News

Lush opens a plastic-free cosmetics store

The cosmetics retailer’s Naked store will only sell products without plastic packaging, making it the first cosmetics shop in the UK to do so.
Retail : Beauty : Cosmetics
The Campaign: All The Feels by Monki

News

The Campaign: All The Feels by Monki

The H&M Group’s youth-focused fashion brand Monki launched an end-of-year campaign to draw attention to the positive and negative sides of social m...
Youth : Media : Fashion
Nécessaire makes beauty products for the neck down

News

Nécessaire makes beauty products for the neck down

The new brand has launched three beauty products to challenge the notion that personal body care is an afterthought.
Wellness : Beauty : Health
Nike makes shopping in-store as convenient as online

News

Nike makes shopping in-store as convenient as online

The sportswear brand is using local data to stock shelves and offer smart, seamless shopping across an entire floor of its New York flagship store.
Retail : Technology : Fashion
The Future Laboratory invites you to choose your futures

News

The Future Laboratory invites you to choose your futures

On 17 October, 100 delegates attended the Global Futures Forum, The Future Laboratory’s annual festival of ideas, at our Elder Street home.
Global Futures Forum 2018 : Critical Horizons : Foresight
WeWork opens an in-office retail space

News

WeWork opens an in-office retail space

New York – After branching into various industries, from fitness to education, WeWork has entered the retail sector with WeMRKT. Based in the brand...
Retail : Workplace : WeWork
The Modern Apothecary

Micro Trends

The Modern Apothecary

With an emphasis on community and education, the next generation of supplement brands are re-imagining the high street store format.
Health : Wellness : Retail
Amnesty targets Generation Z in new campaign

News

Amnesty targets Generation Z in new campaign

UK – Short animation film calls for the support of human rights by ridiculing the ‘snowflake generation’.
Advertising : Digital : Media
Luxury habits

Big Ideas

Luxury habits

New York – A new US survey reveals the difference in luxury spending habits between men and women.
Luxury : Gender : Retail
Beauty quest

News

Beauty quest

London – Harvey Nichols has invited a series of beauty influencers to test and endorse products for its Holy Grail project.
Harvey Nichols : Fleur De Force : Influencers
Return to power

News

Return to power

US – Disgraced Olympic swimmer Ryan Lochte stars in a tongue-in-cheek campaign by PowerBar.
Backlash Brands : Power Bar : Clean Whey Protein Bar
Brand-led learning

Big Ideas

Brand-led learning

Milan – The Yoox Net-A-Porter Group has collaborated with SDA Bocconi University to offer a fashion and luxury course to its students.
Yoox Net-A-Porter : The Learning Economy : Education
Nicholas Oliver: People.io

Viewpoints

Nicholas Oliver: People.io

Why consumers are waking up to the value of their data.
People.io : Attention Economy : Advertising
PER/se: Nebula Coat

Viewpoints

PER/se: Nebula Coat

What it means to launch a fashion brand in the era of peak stuff.
PER/se : Fashion Cycles : Slow Fashion
Surprise me

Big Ideas

Surprise me

US – Pack Up + Go is a travel service with a twist: users only know where they are going when they get to the airport.
Pack Up + Go : Revelation Brands : Travel Experience
Back to school

Big Ideas

Back to school

Seattle – Amazon has built on its presence in education with new resource-sharing platform Inspire.
Amazon : The Dawn Of The Mega-systems : Education
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