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MAD//Fest 2024 daily recap: Passion points, purpose and design through storytelling

News

MAD//Fest 2024 daily recap: Passion points, purpose and design through storytelling

The second day of MAD//Fest focused on culture, connection and creative storytelling, with talks from brands including PepsiCo, Who Gives a Crap, D...
Advertising & Branding : MAD Fest : Mad//Fest
Brands stand to gain from circular economy packaging

Big Ideas

Brands stand to gain from circular economy packaging

A new report has found that leading US fast food, beverage and grocery brands are wasting £7.48bn (€10.09bn, $11.40bn) a year due to poo...
Sustainability : Circular Economy : Plastic
Pepsi launches soft drink sweetened with cane sugar

Big Ideas

Pepsi launches soft drink sweetened with cane sugar

Soft drinks brand Pepsi has launched Caleb’s Kola, a new range of artisanal soda drinks.
Pepsi : Caleb's Cola : Whole Chain Thinking
PepsiCo dips into the US hummus market

Big Ideas

PepsiCo dips into the US hummus market

PepsiCo dips into the US hummus market
Fast Food : Food Marketing : Dipping Food
Myanmar market report

Markets

Myanmar market report

After five decades of virtual isolation under the ruling military dictatorship, the opening up of Myanmar has led to a flood of interest from forei...
Myanmar : UN : United Nations
PepsiCo to expand in former Soviet countries

Big Ideas

PepsiCo to expand in former Soviet countries

PepsiCo to expand in former Soviet countries
Pepsico : Russia : Snacks
Bottoms up: If LS:N Global made a drink

News

Bottoms up: If LS:N Global made a drink

London – Artisanal, potent yet functional – you would want a second round of LS:N Global’s drink.
LS:N Global : Botanicals : Ginseng
The Future of Soft Drinks: 10 trends

Macro Trends

The Future of Soft Drinks: 10 trends

No longer are Coca-Cola and Pepsi the stalwarts of soft drinks. Brands are now to revamping their strategies and image to capture the attention of ...
Drinks : Soft Drinks : Non-alcoholic
PepsiCo launches fat-blocking cola in Japan

Big Ideas

PepsiCo launches fat-blocking cola in Japan

PepsiCo launches fat-blocking cola in Japan
Pepsi : Pepsico : Japan
Women CEOs reach record level in Fortune 500

Big Ideas

Women CEOs reach record level in Fortune 500

Women CEOs reach record level in Fortune 500
Women : CEOs : Fortune 100
Pepsi Next: Campaign is a real laugh for fans

News

Pepsi Next: Campaign is a real laugh for fans

Pepsi Next: Campaign is a real laugh for fans
Pepsi : Pepsi Next : Facebook
Heineken alcohol plan strengthens health deal

Big Ideas

Heineken alcohol plan strengthens health deal

Heineken alcohol plan strengthens health deal
Illness : Cancer : Sugar
Pepsi shows green credentials in PET project

Big Ideas

Pepsi shows green credentials in PET project

Pepsi shows green credentials in PET project
Anarconomy Decade : Recycling : Coca-Cola
The best of 2010: the key food Insights of the year

Big Ideas

The best of 2010: the key food Insights of the year

The best of 2010: the key food Insights of the year
Burgerville : Personalised : Nutricate
Pepsi focuses on plans for a healthier future

Big Ideas

Pepsi focuses on plans for a healthier future

Pepsi focuses on plans for a healthier future
Pepsico : Coca-Cola : Health
PepsiCo technology is the cream of the crop

Big Ideas

PepsiCo technology is the cream of the crop

PepsiCo technology is the cream of the crop
Pepsico : ICrop : Carbon Emissions
Lay's chips away at home gardening idea

Big Ideas

Lay's chips away at home gardening idea

Lay’s chips away at home gardening idea
Lay's : Pepsico : Frito-Lay
Consumers look East for new wave of emerging brands

Big Ideas

Consumers look East for new wave of emerging brands

Consumers look East for new wave of emerging brands
Wolff Olins : Financial Times : Juan Valdez Café
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