London – Artisanal, potent yet functional – you would want a second round of LS:N Global’s drink.
It would quench your thirst with a frozen head like the icy cold sorbet-like foam that tops Kirin Brewery’s beer.
It would be alcoholic, but it would be healthy too, like Alex Kammerling’s aperitif spirit, Kamm & Sons, which is said to keep the doctor at bay with its base of ginseng and natural botanical infusions. Its packaging would be as zany as the carton-shaped living fruit of Brazilian brand Camp Néctar and you would be able to turn the lights down low in your home simply by breaking open its digital bottle top. It would definitely not be in a brown bottle. Each ingredient would tell a story and would be adaptable to suit local tastes, like the brews made for Africa’s New Emerging Affluents. You wouldn’t need to worry about watching your weight as LS:N Global’s drink would also contain fat-busting ingredients, like PepsiCo’s Pepsi Special drink, pitched at Japan’s Self-Quantifiers. Our special drink would be based on an 18th-century recipe, just like the Worship Street Whistling Shop’s cocktails, and it would appeal to the Revivalist in you. And LS:N Global’s drink would be on the cocktail list of every mixologist in London. If LS:N Global made… 2012 is a series of reports reflecting the LS:N Global team’s pick of the best innovations of the year, and those that are most relevant for consumers in 2013.