'Branding'

Chipotle adopts transparency policy on GM foods

Big Ideas

Chipotle adopts transparency policy on GM foods

Chipotle adopts transparency policy on GM foods
GM : Genetically Modified : Chipotle Mexican Grill
Starbucks invests in Costa Rican farm

Big Ideas

Starbucks invests in Costa Rican farm

Starbucks invests in Costa Rican farm
Starbucks : Costa Rica : Coffee
PepsiCo to expand in former Soviet countries

Big Ideas

PepsiCo to expand in former Soviet countries

PepsiCo to expand in former Soviet countries
Pepsico : Russia : Snacks
Audi tops Chinese searches for luxury brands

Big Ideas

Audi tops Chinese searches for luxury brands

Audi tops Chinese searches for luxury brands
Automotive : Web Search : Chow Tai Fook
Fashion fit for the Chinese consumer

Big Ideas

Fashion fit for the Chinese consumer

Fashion fit for the Chinese consumer
China : Jeans : Levi's
Consumers are becoming Facebook friends with shops

Big Ideas

Consumers are becoming Facebook friends with shops

Consumers are becoming Facebook friends with shops
Facebook : ForeSee : Following
Luxury seeks new frontiers of wealth

Big Ideas

Luxury seeks new frontiers of wealth

Luxury seeks new frontiers of wealth
Mongolia : Louis Vuitton : Ulan Bator
Stat: L'Oréal Paris breaks sales records on TikTok’s first UK Super Brand Day

Daily Signals

Stat: L'Oréal Paris breaks sales records on TikTok’s first UK Super Brand Day

L’Oréal Paris has achieved a landmark success in TikTok Shop UK’s inaugural Super Brand Day.
Retail : Pop-culture & Media : Beauty
Mugler rolls out blockchain-powered product passports in handbags

Daily Signals

Mugler rolls out blockchain-powered product passports in handbags

French fashion house Mugler has teamed up with tech company Arianee to embed blockchain-powered product passports into handbag design.
Fashion : Technology : Luxury
Vivrelle opens exclusive designer closet to Four Seasons guests

Daily Signals

Vivrelle opens exclusive designer closet to Four Seasons guests

Vivrelle, a membership club offering access to a closet of designer accessories, has announced a new partnership with Four Seasons Hotel Houston an...
Travel & Hospitality : Fashion : Retail
Tag Heuer’s interactive timepiece gamifies wellness

Daily Signals

Tag Heuer’s interactive timepiece gamifies wellness

Breaking away from its conventional luxury aesthetic and tuning into the nostalgic interests of consumers, the watch brand has teamed up with gamin...
Health & Wellness : Sports & Leisure : Luxury
Meatable is reframing the cultivated meat narrative

Daily Signals

Meatable is reframing the cultivated meat narrative

Design agency Studio Koto has created a new visual identity for meat alternative Meatable that aims to address consumers’ suspicions about in-vitro...
Food : Food And Drink : Meat
Plenaire is a grown-up beauty brand for Generation Z

Daily Signals

Plenaire is a grown-up beauty brand for Generation Z

The direct-to-consumer brand reinvents the classic coming-of-age skincare rituals for a more pragmatic generation.
Beauty : Luxury : Skincare
Ace Hotel turns its hotel linens into travel essentials

Daily Signals

Ace Hotel turns its hotel linens into travel essentials

Sustainable lifestyle and apparel brand Everybody.World promises to give Ace Hotel’s discarded sheets another lifetime of use.
Travel : Sustainability : Hospitality
Glenmorangie restores oyster reefs to purify waste water

Big Ideas

Glenmorangie restores oyster reefs to purify waste water

Scotland – The brand has opened an anaerobic digestion plant at its distillery, which breaks down biodegradable material.
Drink : Food : Sustainability
Amazon constructs a permanent homeless shelter

Big Ideas

Amazon constructs a permanent homeless shelter

Seattle – The e-commerce giant is demonstrating its commitment to philanthropic endeavours.
Culture : Architecture : Digital
Netflix and craft

Big Ideas

Netflix and craft

US – Netflix has launched a do-it-yourself personal trainer app as part of its consumer-facing Make It project.
Netflix : Brand Educators : DIY
Equal play

Daily Signals

Equal play

US – Nike has launched its new Equality campaign that actively drives change in the community.
Nike : Brandstanding : Wellness
Post-truth Brandstanding

Big Ideas

Post-truth Brandstanding

UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.
Dove : Dislocated World : Unilever
Mind Islands

Daily Signals

Mind Islands

Global – Illustrator Carl Burton has released a digital project that encourages mind-wandering and embraces the mundane.
Islands : Gaming : Revelation Brands
Ad un-blocker

Big Ideas

Ad un-blocker

UK – Netflix’s campaign for its Black Mirror series has been designed to capture the attention of people using ad-blockers.
Privacy : Netflix : Black Mirror
Keep it simple

Daily Signals

Keep it simple

London – Per/Se is a fashion brand with a less-is-more approach to retail.
Per/Se : Fashion : Made-to-order
Super-smartwatches

Big Ideas

Super-smartwatches

New York – The total value of the smartwatch market will surpass that of the conventional watch industry within the next four years, according to t...
WorldWatchReport : Digital Luxury Group : Apple Watch
Take a break

Big Ideas

Take a break

UK – Nestlé’s KitKat and Google’s YouTube have joined forces to provide customers with the perfect break.
Nestle : YouTube My Break : Google
A travel investment

Daily Signals

A travel investment

Los Angeles – Starwood Hotels and Resorts has launched Tribute Portfolio, a new brand of independent hotels for those who like to travel under the ...
Tribute Portfolio : Starwood Hotel Group : Starwood Hotels And Resorts
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