LS:N Global

Big Ideas

How beauty is being refined for Generation Z

New brands are targeting teens by re-inventing coming-of-age skincare rituals for a more pragmatic – but still visual-first – generation.

Youth : Beauty : Skincare

Markets

State of Luxury: Australia

Australia’s luxury market is growing, with global brands scaling up and local labels making their mark in a competitive landscape.

Australia : Sustainability : Premiumisation

Viewpoints

Video games are an untapped opportunity for brands

As the physical and digital worlds continue to blur, brands have an opportunity to innovate within the video games sector, says freelance writer Jo...

Retail : Fashion : Leisure

Micro Trends

No-bollocks Boutique

Today, brands often use words such as ‘artisanal’ and ‘authentic’ in an attempt to attract consumers. But this over-laboured language often detract...

Skincare : Online Membership : Think Positive

Viewpoints

Can brands help detoxify masculinity?

Businesses have a key role to play in redefining what it means to be a man in the #metoo era.

New Masculinity : Advertising : Retail

Micro Trends

Brandzines

Branded : Magazines : Content

Viewpoints

Tackling racism in brands’ audio content

Steve Keller, sonic strategy director at Studio Resonate, says our racialised ears are creating whitewashed audio content – and it’s time for brand...

Advertising : Audio : Diversity

Design Directions

La Fondation Louis Vuitton

Bernard Arnault, the chairman and CEO of LVMH, has opened his own cultural gift to Paris: La Fondation Louis Vuitton.

Fondation Louis Vuitton : Paris : Art Museum

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Fashion : Retail : Advertising

Daily Signals

Port of Leith unveils vertical distillery on Edinburgh’s seafront

Port of Leith whisky has marked its entry into the world of spirits with a distinctive twist – a vertical distillery spanning nine storeys that ove...

Drink : Food : Retail

Daily Signals

Adidas Originals celebrates iconic trainers in new campaign

Adidas Originals has launched its latest brand campaign, which highlights three iconic styles: Samba, Gazelle and Superstar.

Fashion : Sports & Leisure : Society

Daily Signals

Stat: Global luxury market performs well despite economic uncertainty

The luxury sector is set to be better equipped to cope with recession next year than it was in the 2009 global financial crisis.

Stat : Stats : Statistic

Daily Signals

An effervescent tablet to curb RTD packaging

While single-use bottles continue to dominate the RTD market, drinks brand Plink! is innovating with its effervescent, low-sugar tablets.

Food & Drink : Design : Sustainability

Viewpoints

The new influences shaping colour forecasting

Catwalks have historically set colour trends, says James Cropper’s Mark Starrs, but in today’s digital-first world a new order of inspiration is co...

Packaging : Colour Trends : Design

Viewpoints

Brand New Ethics

Should brands decide on the moral codes of artificial intelligence?

AI : Ethics : Autonomous Vehicles

Viewpoints

Pokémarketing

Forget augmented reality, Pokémon Go is a watershed moment for geo quest marketing.

Pokemon Go : Advertising : Gaming

Big Ideas

Telecoms brands join forces in Myanmar mobile bid

Mobile : Vodafone : Chona Mobile

Big Ideas

Amazon raises fashion profile with premium offer

By Alison Bishop

Amazon : Vogue : Internet Fashion Week

Daily Signals

CES 2024 daily recap: LG’s transparent tv, beauty tech and brand safety

Some 4,000 exhibitors and 130,000 attendees are gathering at the Consumer Electronics Show (CES) 2024 to discuss, test and be inspired by emerging ...

Technology : Beauty : Pop-culture Media

Daily Signals

Stat: The US ad landscape lacks cultural relevance

Brands attempting to reach very large consumer pools in audio ads might be playing a losing game, according to new research comparing the effective...

Society : Media & Entertainment : Technology

Daily Signals

Jack Wolfskin promotes eco-activism through tv

Outerwear brand Jack Wolfskin is joining eco-activist streaming service WaterBear as a founding partner.

Media : Technology : Sustainability

Big Ideas

What Citymapper’s taxi-bus hybrid means for public transport

The new transport network, which reacts to consumer demand, hints at the future of commuter travel.

Transport : Digital : Automotive

Viewpoints

Is the subscription model the future of fashion?

Why the industry can’t afford to ignore the post-ownership preferences of Generation Z.

Fashion : Retail : The Sharing Economy

Micro Trends

We-Commerce

As environmental concerns have become more important to consumers, LS:N Global has tracked the shifts, through trends such as the Cradle-to-Cradle ...

Cradle To Cradle : C2C : Brandstanding

Macro Trends

New Codes of Luxury: Elevating the Hospitality Guest Experience with AI

The fourth report in The Future Laboratory and Together Group’s New Codes of Luxury® series explores how AI is redefining luxury hospitality, enabl...

Travel : Luxury : Technology

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