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Big Ideas
Positive advertising
Global – Following two years of global research Unilever will no longer use sexist stereotypes in its advertising campaigns.
Unilever
:
Neutral Culture
:
Gender
Viewpoints
Savannah Sachs: Birchbox
How combining analytics, personalisation and educational content can bring new customers to a saturated market.
Savannah Sachs
:
2016 Beauty Futures Forum
:
Birchbox
Big Ideas
Open Sesame start-ups
US – The company behind children’s tv show Sesame Street has launched an investment fund to help educational technology start-ups.
Sesame Workshop
:
Sesame Street
:
EdTech
News
All for one
London – LS:N Global’s resident beauty expert Victoria Buchanan talked about inclusivity at the Beauty Futures 2015 Network Evening.
Victoria Buchanan
:
Inclusive Beauty
:
Multicultural Marketing
Big Ideas
Karl Lagerfeld launches branded emoji app
Karl Lagerfeld has released an emoji app to celebrate the launch of his new fragrance line
Emojis
:
Karl Lagerfeld
:
Millennials
Big Ideas
SELF magazine launches frozen food line
Magazine SELF is launching a line of frozen ready-made meals
Conde Nast
:
Frozen Meals
:
Diet
Big Ideas
Chinese retail will be double value of US market
Chinese retail will be double value of US market
China
:
Retail
:
Economist Intelligence Unit
Viewpoints
Ignition Interactive : Faction film campaigns
Ignition Interactive talks faction film campaigns.
Ignition Interactive
:
Transmedia Campaigns
:
Viral Videos
Big Ideas
Organic personal care a natural choice in Asia
Organic personal care a natural choice in Asia
Organic
:
Personal
:
Cosmetics
Big Ideas
Head start for Ikea in own-brand lager market
Head start for Ikea in own-brand lager market
Ikea
:
Beer
:
Own-brand
Big Ideas
McDonald’s Canada takes you behind the scenes
McDonald’s Canada takes you behind the scenes
McDonalds
:
Transparency
:
Advertising
Big Ideas
SXSW Overview 2012
Founded in 1987, South By Southwest (SXSW) began as a festival focused on music. In 1994, it added film and multimedia components, and in 2011 it a...
Nike
:
Pointburst
:
FedEx
Big Ideas
Value-driven US shoppers change the rules
Value-driven US shoppers change the rules
Value
:
Sacrifice
:
Strategic
News
Lime them up: Friends create new tequila
Lime them up: Friends create new tequila
Tequila
:
Mexico City
:
White Tequila
Viewpoints
Eric Karjaluoto : Speaking human
Author Eric Karjaluoto talks about speaking human.
Speak Human
:
Eric Karjaluoto
:
SmashLAB
News
From denim to DJs: Diesel’s radio station returns
From denim to DJs: Diesel’s radio station returns
Diesel:U:Radio
:
Lifestyle Brand
:
Fifth Scenario
Design Directions
FriendsWithYou
One sunny day in Miami Beach, Florida, a procession made its way along the coast. Passers-by may have pinched themselves as they watched the multic...
Creativity
:
Blimp
:
Miami Beach
Design Directions
Leta Sobierajski: Art direction
Art director Leta Sobierajski uses the body as an abstract and inanimate prop to create surprising and subversive scenography.
Leta Sobierajski
:
RUH
:
Art Direction
Viewpoints
Video games are an untapped opportunity for brands
As the physical and digital worlds continue to blur, brands have an opportunity to innovate within the video games sector, says freelance writer Jo...
Retail
:
Fashion
:
Leisure
Micro Trends
No-bollocks Boutique
Today, brands often use words such as ‘artisanal’ and ‘authentic’ in an attempt to attract consumers. But this over-laboured language often detract...
Skincare
:
Online Membership
:
Think Positive
Markets
India
India, the second most populous country in the world, is a booming trillion-dollar economy. Its secret weapon is its young workforce. The median ag...
India
:
Euromonitor
:
Vertebrand
News
Port of Leith unveils vertical distillery on Edinburgh’s seafront
Port of Leith whisky has marked its entry into the world of spirits with a distinctive twist – a vertical distillery spanning nine storeys that ove...
Drink
:
Food
:
Retail
News
Adidas Originals celebrates iconic trainers in new campaign
Adidas Originals has launched its latest brand campaign, which highlights three iconic styles: Samba, Gazelle and Superstar.
Fashion
:
Sports & Leisure
:
Society
News
Stat: Global luxury market performs well despite economic uncertainty
The luxury sector is set to be better equipped to cope with recession next year than it was in the 2009 global financial crisis.
Stat
:
Stats
:
Statistic
News
An effervescent tablet to curb RTD packaging
While single-use bottles continue to dominate the RTD market, drinks brand Plink! is innovating with its effervescent, low-sugar tablets.
Food & Drink
:
Design
:
Sustainability
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