'Branding'

Rimowa and Vitra unite for aluminium storage collection

Daily Signals

Rimowa and Vitra unite for aluminium storage collection

German luggage brand Rimowa and Swiss design house Vitra have launched a collaborative collection of anodised aluminium objects, including a wheele...
Rimowa : Vitra : Luggage
Palace Skateboards joins forces with McDonald’s on cinematic universe

Daily Signals

Palace Skateboards joins forces with McDonald’s on cinematic universe

British streetwear brand Palace Skateboards has once again shown its flair for unexpected collaborations, teaming up with fast food giant McDonald’...
Food & Drink : Fashion : Mcdonadls
Oliver Spencer creates apparel for next-gen gardeners

Daily Signals

Oliver Spencer creates apparel for next-gen gardeners

Recognising a growing interest in gardening, the menswear brand is partnering with Japanese tool brand Niwaki on a utility-driven apparel collection.
Fashion : Gardening : Outdoors
Stat: US Black-owned businesses need greater support

Daily Signals

Stat: US Black-owned businesses need greater support

Research by McKinsey & Co reveals that US Black-owned businesses are disproportionately affected in their first few years of trading.
Stat : Stats : Statistic
Gen Z employees co-create P&G’s textured haircare brand

Daily Signals

Gen Z employees co-create P&G’s textured haircare brand

Curl patterns on the packaging enable shoppers to easily identify which products suit their hair porosity, while QR codes on the back of bottles pr...
Beauty : Health & Wellness : Youth
 It’s time to design packaging for everyone

Viewpoints

It’s time to design packaging for everyone

By differentiating between consumers with different mobility needs, retailers are re-enforcing separation, not inclusivity. This needs to change – ...
Packaging : Inclusive : Retail
Can silence help brands sell?

Viewpoints

Can silence help brands sell?

With silence increasingly a luxury commodity, how can retail brands augment their offer by playing with this idea in-store?
Retail : Silence : New York Times
Why beauty succeeds in times of turmoil

Viewpoints

Why beauty succeeds in times of turmoil

The beauty industry is faring well, despite political and economic uncertainty on the global stage.
Beauty : Retail : Packaging
Breathe uneasy

Viewpoints

Breathe uneasy

Should brands step in where governments are failing and protect consumers from air pollution?
Health : Wellness : Retail
Burberry break-in

Daily Signals

Burberry break-in

London – To preview its latest collection Burberry launched an elaborate Snapchat campaign inspired by a fake heist.
Snapchat : Burberry : Heist
Uber update: Driving disruption

Viewpoints

Uber update: Driving disruption

The transport start-up’s new services, CSR and content partnerships are proving effective.
Uber : Transportation : App Travel
App plays values matchmaker for consumers and brands

Big Ideas

App plays values matchmaker for consumers and brands

Start-up Glia has created an app that connects shoppers with leading brands that share their moral and political values, helping them to steer th...
Glia : Ethical Consumerism : At The Source
Straight talker: Honest to goodness beauty brand tells it like it is

Daily Signals

Straight talker: Honest to goodness beauty brand tells it like it is

US – Paraben-free and sulphate-free are buzzwords in the beauty market as many brands jump on the natural products bandwagon. But No Bull Beauty is...
No Bollocks Beauty : Natural Ingredients : Refined Remedy
Chipotle adopts transparency policy on GM foods

Big Ideas

Chipotle adopts transparency policy on GM foods

Chipotle adopts transparency policy on GM foods
GM : Genetically Modified : Chipotle Mexican Grill
Starbucks invests in Costa Rican farm

Big Ideas

Starbucks invests in Costa Rican farm

Starbucks invests in Costa Rican farm
Starbucks : Costa Rica : Coffee
PepsiCo to expand in former Soviet countries

Big Ideas

PepsiCo to expand in former Soviet countries

PepsiCo to expand in former Soviet countries
Pepsico : Russia : Snacks
Audi tops Chinese searches for luxury brands

Big Ideas

Audi tops Chinese searches for luxury brands

Audi tops Chinese searches for luxury brands
Automotive : Web Search : Chow Tai Fook
Fashion fit for the Chinese consumer

Big Ideas

Fashion fit for the Chinese consumer

Fashion fit for the Chinese consumer
China : Jeans : Levi's
Consumers are becoming Facebook friends with shops

Big Ideas

Consumers are becoming Facebook friends with shops

Consumers are becoming Facebook friends with shops
Facebook : ForeSee : Following
Luxury seeks new frontiers of wealth

Big Ideas

Luxury seeks new frontiers of wealth

Luxury seeks new frontiers of wealth
Mongolia : Louis Vuitton : Ulan Bator
Luxury Sports Fan Market

Markets

Luxury Sports Fan Market

Long overlooked by the luxury market, premium brands are slowly recognising that there is a significant minority of wealthy mainstream sports fans.
Sport : Luxury : Travel
Post-pharmacy brands

Micro Trends

Post-pharmacy brands

New supplement brands are reconsidering everything from branding to transparency, and whether being stocked in pharmacies is necessary.
Vitamins : Soft Aid : Wellness
Brand Redemption

Micro Trends

Brand Redemption

In the wake of moral recklessness, there is growing consensus that ethically dubious industries should account for their wrongdoings and atone for ...
Digital : Food : Technology
How to Create a Fashion-forward Metaverse

Viewpoints

How to Create a Fashion-forward Metaverse

With Brand New Vision, fashion veteran and entrepreneur Richard Hobbs is building a Web3 eco-system dedicated to fashion.
Fashion : Metaverse : Technology
The Future Laboratory and Together Group release latest New Codes of Luxury report

Daily Signals

The Future Laboratory and Together Group release latest New Codes of Luxury report

The Future Laboratory and Together Group have joined forces to release the latest instalment in the companies’ New Codes of Luxury strategic foresi...
Technology : Hospitality : Luxury
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