'Branding'

The new influences shaping colour forecasting

Viewpoints

The new influences shaping colour forecasting

Catwalks have historically set colour trends, says James Cropper’s Mark Starrs, but in today’s digital-first world a new order of inspiration is co...
Packaging : Colour Trends : Design
Brand New Ethics

Viewpoints

Brand New Ethics

Should brands decide on the moral codes of artificial intelligence?
AI : Ethics : Autonomous Vehicles
Pokémarketing

Viewpoints

Pokémarketing

Forget augmented reality, Pokémon Go is a watershed moment for geo quest marketing.
Pokemon Go : Advertising : Gaming
Telecoms brands join forces in Myanmar mobile bid

Big Ideas

Telecoms brands join forces in Myanmar mobile bid

Telecoms brands join forces in Myanmar mobile bid
Mobile : Vodafone : Chona Mobile
Amazon raises fashion profile with premium offer

Big Ideas

Amazon raises fashion profile with premium offer

By Alison Bishop
Amazon : Vogue : Internet Fashion Week
Should cities commoditise their fashion culture?

Viewpoints

Should cities commoditise their fashion culture?

Local governments must work with citizens to create positive, future-facing visions of cities that work for all.
Fashion : Branded Cities : Communities
Modern Male Medicare

Micro Trends

Modern Male Medicare

New pharmaceutical brands are launching online platforms that help to destigmatise men’s health problems.
Health : Wellness : New Masculinity
Gateway Garments

Micro Trends

Gateway Garments

Electronics brands are developing technology that has the potential to disrupt the fashion supply chain by turning our clothes into smart interfaces.
Connected : Smart Fabric : Big Data
Whole-chain Thinking

Micro Trends

Whole-chain Thinking

Innovative start-ups are embracing vertical integration as a way of appealing to authenticity-hungry Millennials.
Vertical Integration : Shoes Of Prey : Zady
Fendi lends its name to Miami luxury development

Big Ideas

Fendi lends its name to Miami luxury development

Italian fashion and design brand Fendi has announced its first ever branded condominium in partnership with developers Château Group.
Miami : Fendi : Chateau Group
For today’s gamers, style matters

Big Ideas

For today’s gamers, style matters

For today’s gamers, style matters
Atari : Female Gamers : Fashion Gaming
The Fun Theory

Design Directions

The Fun Theory

In an era of Prohibition Culture – where governmental finger-waggers increasingly monitor, control and aim to influence behaviour – an en...
Advertising : Videos : DDB Stockholm
Discreet luxury discount sites grow online

Big Ideas

Discreet luxury discount sites grow online

Discreet luxury discount sites grow online
Rue La La : Vente-privee : EBay
Fruittella encourages outdoor play with sun-activated storybook

News

Fruittella encourages outdoor play with sun-activated storybook

Confectionery brand Fruittella is taking a creative approach to getting kids outdoors in Brazil with its new sun-activated storybook.
Youth : Environment : Technology
Nicki Minaj debuts luxurious press-on nail brand Pink Friday Nails

News

Nicki Minaj debuts luxurious press-on nail brand Pink Friday Nails

Rapper Nicki Minaj has ventured into the beauty industry once again (she previously worked with MAC Cosmetics) with the launch of her glamorous pre...
Beauty : Pop-culture & Media : Nail Industry
Louis Vuitton’s tableware melds modernity and tradition

News

Louis Vuitton’s tableware melds modernity and tradition

Louis Vuitton has made its first foray into tableware. The luxury brand has introduced a permanent range that revisits the house code for the dinin...
Luxury : Tableware : Food
Dcypher launches AI-driven custom concealer for all skin tones

News

Dcypher launches AI-driven custom concealer for all skin tones

British cosmetics brand Dcypher has launched the world’s first AI-driven colour match technology and custom concealer for all skin tones.
Beauty : Technology : Retail
Lifestyle magazine The Face begins multi-functional talent agency

News

Lifestyle magazine The Face begins multi-functional talent agency

The Face magazine (published under Wasted Talent) has launched The Face Represents (TFR), a one-of-a-kind agency offering bespoke talent representa...
Fashion : Media & Entertainment : Finance
Stat: Majority of Britons admit to discarding clothes regularly

News

Stat: Majority of Britons admit to discarding clothes regularly

Fast fashion remains prevalent in the UK as nearly two-thirds of Britons admit to throwing away clothes that could be recycled or donated to charity.
Stat : Stats : Statistic
Louis Vuitton unveils Paris hotel and HQ development plans

News

Louis Vuitton unveils Paris hotel and HQ development plans

French luxury brand Louis Vuitton’s chairman and CEO Michael Burke has unveiled plans for further development of its Parisian headquarters, includi...
Luxury : Travel & Hospitality : Fashion
Thom Browne serves tennis retail in St Tropez

News

Thom Browne serves tennis retail in St Tropez

Catering for a growing global generation of Sportive Affluents, luxury label Thom Browne is offering exclusive access to tennis wear.
Retail : Luxury : Bricks-and-mortar
Heron Preston crowdsources 3D-printed sneaker ideas

News

Heron Preston crowdsources 3D-printed sneaker ideas

The brand collected detailed feedback on form and function, allowing it to update the design to create a better fit with improved support.
Technology : Fashion : Sustainability
Baby Dove wants to tackle post-partum pressures

News

Baby Dove wants to tackle post-partum pressures

Painting a more truthful picture of early motherhood, Baby Dove’s Under Pressure campaign aims to remove the social stigma from post-natal depression.
Health & Wellness : Society : Mental Health
The Campaign: 999 Cold Remedy by Serviceplan

News

The Campaign: 999 Cold Remedy by Serviceplan

The most successful youth campaigns of 2019 tapped into the younger generation’s cynical nature.
Youth : Advertising : Health
This K-beauty store doubles as a production studio

News

This K-beauty store doubles as a production studio

Villa de Mûrir is a cosmetics store and branded content studio targeted at Chinese tourists.
Beauty : Cosmetics : Retail
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