'Branding'

Countering Counterfeits

Micro Trends

Countering Counterfeits

As fashion counterfeiters become smarter and more relentless in their approach, brands and consumers are looking to digital tools and technology in...
Fashion : Apparel : Technology
Yoplait targets mothers with a message of empowerment

News

Yoplait targets mothers with a message of empowerment

US – The yoghurt brand’s latest campaign advises women to ignore negative comments about their approach to parenting.
Food : Advertising : Marketing
Climeworks helps brands radically reduce carbon dioxide emissions

Big Ideas

Climeworks helps brands radically reduce carbon dioxide emissions

Hinwil, Switzerland – The service will capture CO2 and bury it underground to create negative emissions.
Technology : Manufacturing : Health
Privé Revaux Eyewear recruits Amazon to sell its sunglasses

Big Ideas

Privé Revaux Eyewear recruits Amazon to sell its sunglasses

New York – The designer eyewear brand has partnered with the e-commerce giant to promote its low-price sunglasses.
Retail : Digital : Luxury
Fashion’s feminism problem

Viewpoints

Fashion’s feminism problem

The fashion industry’s false appropriation of feminism is trivialising the cause and revealing its own hypocrisy.
Feminism : Dior : Fashion
All grown up

News

All grown up

Stuttgart – Mercedes-Benz is rewriting the rules of growing up with a year-long campaign targeted at Millennials.
Mercedes-Benz : Automotive : Millennials
Privacy predicament

Big Ideas

Privacy predicament

US – Research has shown that, although consumers don’t trust brands’ ability to protect their data, they can be just as careless.
Trust Economy : Pew Research : Privacy
New narratives

News

New narratives

New York – Cadillac has released a series of short films that mark a new direction for the brand.
Cadillac : A Series Of Short Journeys : Film
Waterless Beauty

Micro Trends

Waterless Beauty

As demand for water continues to outstrip supply, beauty brands are developing waterless formulas to alleviate consumers’ concerns about the enviro...
Sustainability : Waterless : Water-free
Secret society

News

Secret society

London – Adidas has launched a dark social marketing campaign to promote its Glitch trainers, which are not available to buy in stores.
Adidas : Dark Social : Opt-in Culture
The true price of fashion

Big Ideas

The true price of fashion

US – Luxury fashion corporation Kering is launching a new app that helps new fashion designers to make sustainable choices.
Kering : Whole-system Thinking : Parsons School Of Design
Car-toon

Big Ideas

Car-toon

UK – Jaguar Land Rover has created a new ad campaign that features a character from the pop group Gorillaz as its brand ambassador.
The Learning E-conomy : Jaguar Land Rover : Gorillaz
Seeing eye to eye

News

Seeing eye to eye

Spain – Auto care brand Midas has used advanced lie-detecting technology to prove the trustworthiness of its mechanics.
Trust : Auto Market : Ethical Retail
Eyes wide shut

News

Eyes wide shut

Global – An interactive trailer for tv series Outcast uses eye-tracking technology to test viewers’ nerves.
Outcast : Revelation Brands : Interactive Content
A one-horse brand

News

A one-horse brand

Philadelphia – The first campaign for Carphone Warehouse’s iD mobile network comprises a series of four documentary-style ads titled #DoYourOwnThing.
ID : Philadelphia : Carphone Warehouse
Fishy business

News

Fishy business

Sweden – E-commerce payment brand Klarna has created Smoooth ads to promote its seamless payment services.
Klarna : E-motional Economy : E-commerce
Crowdsourced skincare

Big Ideas

Crowdsourced skincare

US – Online beauty retailer Peach and Lily is inviting its customers to help develop a new range of sheet masks.
Peach And Lily : Glossier : Crowd-sourced
Digital discovery

News

Digital discovery

London – LS:N Global caught up with Sarah Fletcher, casting director at Feels, to talk about talent discovery and authentic marketing.
Sarah Fletcher : Feels : Storm
New software lets business owners measure their slavery footprint

Big Ideas

New software lets business owners measure their slavery footprint

A new piece of software from non-profit-making organisation Made in a Free World is helping businesses to address their slavery footprint.
Made In A Free World : Slave Footprint : Whole-chain Thinking
Long-term thinking: The Age of the Long Near Preview Network Evening

News

Long-term thinking: The Age of the Long Near Preview Network Evening

London – LS:N Global members gathered at The Future Laboratory last night for a sneak preview of our forthcoming Trend Briefing topic, The Age of t...
Network Evening : LS:N Global Event : The Future Laboratory
Shifting spaces: Pop-up embraces the arts

News

Shifting spaces: Pop-up embraces the arts

Sydney – Non-profit-making arts organisation Brand X has opened a pop-up retail space, L3 Central, a creative playground that hosts different ...
Pop-up : Convergence Retail : Bikini Berlin
Guests Overstay their welcome in Art Series hotels

Big Ideas

Guests Overstay their welcome in Art Series hotels

Guests Overstay their welcome in Art Series hotels
Melbourne : Hotels : Hospitality
Luxury brands overcome a lack of artisans

Big Ideas

Luxury brands overcome a lack of artisans

Luxury brands overcome a lack of artisans
Artisans : Craftsmanship : Chanel
Asian demand for Mulberry creates 300 UK jobs

Big Ideas

Asian demand for Mulberry creates 300 UK jobs

Asian demand for Mulberry creates 300 UK jobs
Mulberry : Somerset : Factory
Twitter takes a leap forward with hashtag pages

Big Ideas

Twitter takes a leap forward with hashtag pages

Twitter takes a leap forward with hashtag pages
Twitter : Hashtag : Advertising
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