'Branding'

Luxury brands overcome a lack of artisans

Big Ideas

Luxury brands overcome a lack of artisans

Luxury brands overcome a lack of artisans
Artisans : Craftsmanship : Chanel
Asian demand for Mulberry creates 300 UK jobs

Big Ideas

Asian demand for Mulberry creates 300 UK jobs

Asian demand for Mulberry creates 300 UK jobs
Mulberry : Somerset : Factory
Twitter takes a leap forward with hashtag pages

Big Ideas

Twitter takes a leap forward with hashtag pages

Twitter takes a leap forward with hashtag pages
Twitter : Hashtag : Advertising
Turning brand awareness into an Urban Thrill

Big Ideas

Turning brand awareness into an Urban Thrill

Turning brand awareness into an Urban Thrill
Entrepreneur : Reckitt Benckiser : Online Gaming
Brands promote new image on photo-sharing app

Big Ideas

Brands promote new image on photo-sharing app

Brands promote new image on photo-sharing app
Instagram : Photo : Sharing
Premium jeans pay the price as fashion changes

Big Ideas

Premium jeans pay the price as fashion changes

Premium jeans pay the price as fashion changes
Jeans : Denim : Ledbury Research
Chinese luxury shoppers branch out worldwide

Big Ideas

Chinese luxury shoppers branch out worldwide

Chinese luxury shoppers branch out worldwide
New York : Christian Dior : Holidays
Facebook fan pages turn into e-shops

Big Ideas

Facebook fan pages turn into e-shops

Facebook fan pages turn into e-shops
Facebook : E-commerce : Brand Loyalty
Nice work: Employees advertise for dream role

News

Nice work: Employees advertise for dream role

Nice work: Employees advertise for dream role
School Of Life : Fantasy Job : Alternative Job Centre
Bling-free zone: Lanvin, Dover Street Market

News

Bling-free zone: Lanvin, Dover Street Market

Bling-free zone: Lanvin, Dover Street Market
Austere : Bling Free : Crude Luxury
Realising they mean business, brands target chief household officers online

Big Ideas

Realising they mean business, brands target chief household officers online

Realising they mean business, brands target chief household officers online
Marketing : Internet : Mothers
Unbranded burgers: McDonalds adds cheese but holds the brand

News

Unbranded burgers: McDonalds adds cheese but holds the brand

Unbranded burgers: McDonalds adds cheese but holds the brand
Unbranded Marketing : Product Without Logos : McDonald's
Transgender Beauty

Micro Trends

Transgender Beauty

As identity continues along a fluid trajectory, brands are collaborating with the LGBTQ+ community to create products and services that empower tra...
Beauty : Retail : Identity
Snapchat Marketing

Micro Trends

Snapchat Marketing

Most brands aim to create marketing campaigns that leave a lasting impression. But now some brands are turning to the blink-and-you’ll-miss-it medi...
Twitter : Acura : MTV UK
India

Markets

India

India, the second most populous country in the world, is a booming trillion-dollar economy. Its secret weapon is its young workforce. The median ag...
India : Euromonitor : Vertebrand
Luxury Sports Fan Market

Markets

Luxury Sports Fan Market

Long overlooked by the luxury market, premium brands are slowly recognising that there is a significant minority of wealthy mainstream sports fans.
Sport : Luxury : Travel
Post-pharmacy brands

Micro Trends

Post-pharmacy brands

New supplement brands are reconsidering everything from branding to transparency, and whether being stocked in pharmacies is necessary.
Vitamins : Soft Aid : Wellness
How to Create a Fashion-forward Metaverse

Viewpoints

How to Create a Fashion-forward Metaverse

With Brand New Vision, fashion veteran and entrepreneur Richard Hobbs is building a Web3 eco-system dedicated to fashion.
Fashion : Metaverse : Technology
Middle Man Beauty Market

Markets

Middle Man Beauty Market

As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...
New Masculinity : Beauty : Skincare
How to design autonomous cars for the user

Big Ideas

How to design autonomous cars for the user

Tim Smith and Harsha Vardhan of ustwo’s Auto studio discuss their second book, Humanising Autonomy, and how they foresee the future of automobility.
Scenario : Automotive : User-centred Design
Rihanna’s inclusive beauty line and other stories

News

Rihanna’s inclusive beauty line and other stories

In today’s daily digest: Mexico City’s dystopian dining experience, Heathrow to launch fitness facilities, Vodafone caters for Generation Z and oth...
Beauty : Retail : Travel
Raw and real: a new era for influencer marketing

Viewpoints

Raw and real: a new era for influencer marketing

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.
Retail : Covid-19 : Feedback Frontiers
Streamlining phygital retail

Viewpoints

Streamlining phygital retail

Brian Bolke, founder of The Conservatory, on this tech-enabled store’s strategy to assimilate the changing retail landscape.
Retail : Luxury : Digital
Has the inclusivity movement become too tokenistic?

Viewpoints

Has the inclusivity movement become too tokenistic?

By highlighting individuals' so-called physical imperfections and disabilities fashion brands risk appearing as though they're jumping on a bandwagon.
Inclusivity : Marketing : Campaigns
Jeremy Hodara on the challenges of e-commerce in Africa

Big Ideas

Jeremy Hodara on the challenges of e-commerce in Africa

The co-CEO and co-founder of Jumia, an e-commerce conglomerate with a presence across 23 African nations, talks about the challenges of running an ...
Retail : E-commerce : FMCG
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