'Branding'

Savannah Sachs: Birchbox

Viewpoints

Savannah Sachs: Birchbox

How combining analytics, personalisation and educational content can bring new customers to a saturated market.
Savannah Sachs : 2016 Beauty Futures Forum : Birchbox
Open Sesame start-ups

Big Ideas

Open Sesame start-ups

US – The company behind children’s tv show Sesame Street has launched an investment fund to help educational technology start-ups.
Sesame Workshop : Sesame Street : EdTech
All for one

Daily Signals

All for one

London – LS:N Global’s resident beauty expert Victoria Buchanan talked about inclusivity at the Beauty Futures 2015 Network Evening.
Victoria Buchanan : Inclusive Beauty : Multicultural Marketing
Karl Lagerfeld launches branded emoji app

Big Ideas

Karl Lagerfeld launches branded emoji app

Karl Lagerfeld has released an emoji app to celebrate the launch of his new fragrance line
Emojis : Karl Lagerfeld : Millennials
SELF magazine launches frozen food line

Big Ideas

SELF magazine launches frozen food line

Magazine SELF is launching a line of frozen ready-made meals
Conde Nast : Frozen Meals : Diet
Chinese retail will be double value of US market

Big Ideas

Chinese retail will be double value of US market

Chinese retail will be double value of US market
China : Retail : Economist Intelligence Unit
Ignition Interactive : Faction film campaigns

Viewpoints

Ignition Interactive : Faction film campaigns

Ignition Interactive talks faction film campaigns. 
Ignition Interactive : Transmedia Campaigns : Viral Videos
Organic personal care a natural choice in Asia

Big Ideas

Organic personal care a natural choice in Asia

Organic personal care a natural choice in Asia
Organic : Personal : Cosmetics
Head start for Ikea in own-brand lager market

Big Ideas

Head start for Ikea in own-brand lager market

Head start for Ikea in own-brand lager market
Ikea : Beer : Own-brand
McDonald’s Canada takes you behind the scenes

Big Ideas

McDonald’s Canada takes you behind the scenes

McDonald’s Canada takes you behind the scenes
McDonalds : Transparency : Advertising
SXSW Overview 2012

Big Ideas

SXSW Overview 2012

Founded in 1987, South By Southwest (SXSW) began as a festival focused on music. In 1994, it added film and multimedia components, and in 2011 it a...
Nike : Pointburst : FedEx
Value-driven US shoppers change the rules

Big Ideas

Value-driven US shoppers change the rules

Value-driven US shoppers change the rules
Value : Sacrifice : Strategic
Lime them up: Friends create new tequila

Daily Signals

Lime them up: Friends create new tequila

Lime them up: Friends create new tequila
Tequila : Mexico City : White Tequila
Eric Karjaluoto : Speaking human

Viewpoints

Eric Karjaluoto : Speaking human

Author Eric Karjaluoto talks about speaking human. 
Speak Human : Eric Karjaluoto : SmashLAB
From denim to DJs: Diesel’s radio station returns

Daily Signals

From denim to DJs: Diesel’s radio station returns

From denim to DJs: Diesel’s radio station returns
Diesel:U:Radio : Lifestyle Brand : Fifth Scenario
FriendsWithYou

Design Directions

FriendsWithYou

One sunny day in Miami Beach, Florida, a procession made its way along the coast. Passers-by may have pinched themselves as they watched the multic...
Creativity : Blimp : Miami Beach
Hotel Toiletries Upgraded

Markets

Hotel Toiletries Upgraded

Faced with concern over plastic waste and the need to cater for a diverse range of guests, hotels are re-evaluating their complimentary bathroom pr...
Travel : Hospitality : Beauty
Bread & Butter and Seek Berlin spring/summer 2015 review

Big Ideas

Bread & Butter and Seek Berlin spring/summer 2015 review

The Berlin streetwear shows were notable for the presence of heritage brands keen to elevate themselves into the premium category. 
Bread & Butter : Seek : Berlin
Christoffer Rudquist: Photography

Design Directions

Christoffer Rudquist: Photography

As consumers become increasingly interested in the provenance of design and production, brands are expected to demonstrate a willingness to share. ...
Transparency : BMW : Photography
Will the fall of Uber spell the death of the London black cab?

Viewpoints

Will the fall of Uber spell the death of the London black cab?

Uber’s exit from the capital would open up many opportunities, but not necessarily for London’s traditional taxi service.
Mobility : Culture : Auto
Douglas McCabe: Digital Discovery

Viewpoints

Douglas McCabe: Digital Discovery

E-commerce has a discovery problem, says Douglas McCabe, CEO of Enders Analysis.
Digital Discovery : Enders Analysis : Amazon
SXSell: How to make it at South by Southwest

Viewpoints

SXSell: How to make it at South by Southwest

To win at SXSW, brands should follow Delta Air Lines’ example, emphasising authenticity and focusing on influencers.
SXSW : Delta : McDonald's
Selena Gomez taps Tajín for Rare Beauty’s first collaboration

Daily Signals

Selena Gomez taps Tajín for Rare Beauty’s first collaboration

Rare Beauty has unveiled its first-ever collaboration, teaming up with Mexican seasoning brand Tajín on a limited-edition lip and cheek set.
Beauty : Food : Collaboration
Six Storified Retail Environments

Big Ideas

Six Storified Retail Environments

Storified retail crosses entertainment with hospitality, offering brand experiences that immerse visitors in emotive, local and cultural moments wh...
Retail : Luxury : Fashion
Fruittella encourages outdoor play with sun-activated storybook

Daily Signals

Fruittella encourages outdoor play with sun-activated storybook

Confectionery brand Fruittella is taking a creative approach to getting kids outdoors in Brazil with its new sun-activated storybook.
Youth : Environment : Technology
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