'Branding'

Lime them up: Friends create new tequila

Daily Signals

Lime them up: Friends create new tequila

Lime them up: Friends create new tequila
Tequila : Mexico City : White Tequila
Eric Karjaluoto : Speaking human

Viewpoints

Eric Karjaluoto : Speaking human

Author Eric Karjaluoto talks about speaking human. 
Speak Human : Eric Karjaluoto : SmashLAB
From denim to DJs: Diesel’s radio station returns

Daily Signals

From denim to DJs: Diesel’s radio station returns

From denim to DJs: Diesel’s radio station returns
Diesel:U:Radio : Lifestyle Brand : Fifth Scenario
FriendsWithYou

Design Directions

FriendsWithYou

One sunny day in Miami Beach, Florida, a procession made its way along the coast. Passers-by may have pinched themselves as they watched the multic...
Creativity : Blimp : Miami Beach
Will the fall of Uber spell the death of the London black cab?

Viewpoints

Will the fall of Uber spell the death of the London black cab?

Uber’s exit from the capital would open up many opportunities, but not necessarily for London’s traditional taxi service.
Mobility : Culture : Auto
Douglas McCabe: Digital Discovery

Viewpoints

Douglas McCabe: Digital Discovery

E-commerce has a discovery problem, says Douglas McCabe, CEO of Enders Analysis.
Digital Discovery : Enders Analysis : Amazon
SXSell: How to make it at South by Southwest

Viewpoints

SXSell: How to make it at South by Southwest

To win at SXSW, brands should follow Delta Air Lines’ example, emphasising authenticity and focusing on influencers.
SXSW : Delta : McDonald's
Peer Platforms

Micro Trends

Peer Platforms

A trust deficit between shoppers and brands is driving the rise of community-led platforms where purchasing tips and style advice are openly shared.
Retail : E-commerce : Peer To Peer
How data-driven fabric will power the fashion industry

Big Ideas

How data-driven fabric will power the fashion industry

Janett Liriano, CEO of Loomia, on the innovations that will transform the fashion sector into an intuitive and responsive industry.
Blockchain : Fashion : Data
Video games are an untapped opportunity for brands

Viewpoints

Video games are an untapped opportunity for brands

As the physical and digital worlds continue to blur, brands have an opportunity to innovate within the video games sector, says freelance writer Jo...
Retail : Fashion : Leisure
No-bollocks Boutique

Micro Trends

No-bollocks Boutique

Today, brands often use words such as ‘artisanal’ and ‘authentic’ in an attempt to attract consumers. But this over-laboured language often detract...
Skincare : Online Membership : Think Positive
Six Storified Retail Environments

Big Ideas

Six Storified Retail Environments

Storified retail crosses entertainment with hospitality, offering brand experiences that immerse visitors in emotive, local and cultural moments wh...
Retail : Luxury : Fashion
Fruittella encourages outdoor play with sun-activated storybook

Daily Signals

Fruittella encourages outdoor play with sun-activated storybook

Confectionery brand Fruittella is taking a creative approach to getting kids outdoors in Brazil with its new sun-activated storybook.
Youth : Environment : Technology
Nicki Minaj debuts luxurious press-on nail brand Pink Friday Nails

Daily Signals

Nicki Minaj debuts luxurious press-on nail brand Pink Friday Nails

Rapper Nicki Minaj has ventured into the beauty industry once again (she previously worked with MAC Cosmetics) with the launch of her glamorous pre...
Beauty : Pop-culture & Media : Nail Industry
Louis Vuitton’s tableware melds modernity and tradition

Daily Signals

Louis Vuitton’s tableware melds modernity and tradition

Louis Vuitton has made its first foray into tableware. The luxury brand has introduced a permanent range that revisits the house code for the dinin...
Luxury : Tableware : Food
Dcypher launches AI-driven custom concealer for all skin tones

Daily Signals

Dcypher launches AI-driven custom concealer for all skin tones

British cosmetics brand Dcypher has launched the world’s first AI-driven colour match technology and custom concealer for all skin tones.
Beauty : Technology : Retail
Lifestyle magazine The Face begins multi-functional talent agency

Daily Signals

Lifestyle magazine The Face begins multi-functional talent agency

The Face magazine (published under Wasted Talent) has launched The Face Represents (TFR), a one-of-a-kind agency offering bespoke talent representa...
Fashion : Media & Entertainment : Finance
Stat: Majority of Britons admit to discarding clothes regularly

Daily Signals

Stat: Majority of Britons admit to discarding clothes regularly

Fast fashion remains prevalent in the UK as nearly two-thirds of Britons admit to throwing away clothes that could be recycled or donated to charity.
Stat : Stats : Statistic
Louis Vuitton unveils Paris hotel and HQ development plans

Daily Signals

Louis Vuitton unveils Paris hotel and HQ development plans

French luxury brand Louis Vuitton’s chairman and CEO Michael Burke has unveiled plans for further development of its Parisian headquarters, includi...
Luxury : Travel & Hospitality : Fashion
Thom Browne serves tennis retail in St Tropez

Daily Signals

Thom Browne serves tennis retail in St Tropez

Catering for a growing global generation of Sportive Affluents, luxury label Thom Browne is offering exclusive access to tennis wear.
Retail : Luxury : Bricks-and-mortar
Heron Preston crowdsources 3D-printed sneaker ideas

Daily Signals

Heron Preston crowdsources 3D-printed sneaker ideas

The brand collected detailed feedback on form and function, allowing it to update the design to create a better fit with improved support.
Technology : Fashion : Sustainability
Baby Dove wants to tackle post-partum pressures

Daily Signals

Baby Dove wants to tackle post-partum pressures

Painting a more truthful picture of early motherhood, Baby Dove’s Under Pressure campaign aims to remove the social stigma from post-natal depression.
Health & Wellness : Society : Mental Health
The Campaign: 999 Cold Remedy by Serviceplan

Daily Signals

The Campaign: 999 Cold Remedy by Serviceplan

The most successful youth campaigns of 2019 tapped into the younger generation’s cynical nature.
Youth : Advertising : Health
This K-beauty store doubles as a production studio

Daily Signals

This K-beauty store doubles as a production studio

Villa de Mûrir is a cosmetics store and branded content studio targeted at Chinese tourists.
Beauty : Cosmetics : Retail
Thought-starter: Can a Millennial state of mind inspire UK luxury?

Daily Signals

Thought-starter: Can a Millennial state of mind inspire UK luxury?

Brexit has left the UK luxury sector divided, with a thriving tourist trade driven by the exchange rate and a domestic customer base hindered by un...
Luxury : UK : Retail
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