LS:N Global

Big Ideas

Six Storified Retail Environments

Storified retail crosses entertainment with hospitality, offering brand experiences that immerse visitors in emotive, local and cultural moments wh...

Retail : Luxury : Fashion

Daily Signals

Fruittella encourages outdoor play with sun-activated storybook

Confectionery brand Fruittella is taking a creative approach to getting kids outdoors in Brazil with its new sun-activated storybook.

Youth : Environment : Technology

Daily Signals

Nicki Minaj debuts luxurious press-on nail brand Pink Friday Nails

Rapper Nicki Minaj has ventured into the beauty industry once again (she previously worked with MAC Cosmetics) with the launch of her glamorous pre...

Beauty : Pop-culture & Media : Nail Industry

Daily Signals

Louis Vuitton’s tableware melds modernity and tradition

Louis Vuitton has made its first foray into tableware. The luxury brand has introduced a permanent range that revisits the house code for the dinin...

Luxury : Tableware : Food

Daily Signals

Dcypher launches AI-driven custom concealer for all skin tones

British cosmetics brand Dcypher has launched the world’s first AI-driven colour match technology and custom concealer for all skin tones.

Beauty : Technology : Retail

Daily Signals

Lifestyle magazine The Face begins multi-functional talent agency

The Face magazine (published under Wasted Talent) has launched The Face Represents (TFR), a one-of-a-kind agency offering bespoke talent representa...

Fashion : Media & Entertainment : Finance

Daily Signals

Stat: Majority of Britons admit to discarding clothes regularly

Fast fashion remains prevalent in the UK as nearly two-thirds of Britons admit to throwing away clothes that could be recycled or donated to charity.

Stat : Stats : Statistic

Daily Signals

Louis Vuitton unveils Paris hotel and HQ development plans

French luxury brand Louis Vuitton’s chairman and CEO Michael Burke has unveiled plans for further development of its Parisian headquarters, includi...

Luxury : Travel & Hospitality : Fashion

Daily Signals

Thom Browne serves tennis retail in St Tropez

Catering for a growing global generation of Sportive Affluents, luxury label Thom Browne is offering exclusive access to tennis wear.

Retail : Luxury : Bricks-and-mortar

Daily Signals

Heron Preston crowdsources 3D-printed sneaker ideas

The brand collected detailed feedback on form and function, allowing it to update the design to create a better fit with improved support.

Technology : Fashion : Sustainability

Daily Signals

Baby Dove wants to tackle post-partum pressures

Painting a more truthful picture of early motherhood, Baby Dove’s Under Pressure campaign aims to remove the social stigma from post-natal depression.

Health & Wellness : Society : Mental Health

Daily Signals

The Campaign: 999 Cold Remedy by Serviceplan

The most successful youth campaigns of 2019 tapped into the younger generation’s cynical nature.

Youth : Advertising : Health

Daily Signals

This K-beauty store doubles as a production studio

Villa de Mûrir is a cosmetics store and branded content studio targeted at Chinese tourists.

Beauty : Cosmetics : Retail

Daily Signals

Thought-starter: Can a Millennial state of mind inspire UK luxury?

Brexit has left the UK luxury sector divided, with a thriving tourist trade driven by the exchange rate and a domestic customer base hindered by un...

Luxury : UK : Retail

Big Ideas

Will future smart homes enforce ethical consumption

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month...

AI : Retail : Service

Micro Trends

Countering Counterfeits

As fashion counterfeiters become smarter and more relentless in their approach, brands and consumers are looking to digital tools and technology in...

Fashion : Apparel : Technology

Daily Signals

Yoplait targets mothers with a message of empowerment

US – The yoghurt brand’s latest campaign advises women to ignore negative comments about their approach to parenting.

Food : Advertising : Marketing

Big Ideas

Climeworks helps brands radically reduce carbon dioxide emissions

Hinwil, Switzerland – The service will capture CO2 and bury it underground to create negative emissions.

Technology : Manufacturing : Health

Big Ideas

Privé Revaux Eyewear recruits Amazon to sell its sunglasses

New York – The designer eyewear brand has partnered with the e-commerce giant to promote its low-price sunglasses.

Retail : Digital : Luxury

Viewpoints

Fashion’s feminism problem

The fashion industry’s false appropriation of feminism is trivialising the cause and revealing its own hypocrisy.

Feminism : Dior : Fashion

Daily Signals

All grown up

Stuttgart – Mercedes-Benz is rewriting the rules of growing up with a year-long campaign targeted at Millennials.

Mercedes-Benz : Automotive : Millennials

Big Ideas

Privacy predicament

US – Research has shown that, although consumers don’t trust brands’ ability to protect their data, they can be just as careless.

Trust Economy : Pew Research : Privacy

Daily Signals

New narratives

New York – Cadillac has released a series of short films that mark a new direction for the brand.

Cadillac : A Series Of Short Journeys : Film

Micro Trends

Waterless Beauty

As demand for water continues to outstrip supply, beauty brands are developing waterless formulas to alleviate consumers’ concerns about the enviro...

Sustainability : Waterless : Water-free

Daily Signals

Secret society

London – Adidas has launched a dark social marketing campaign to promote its Glitch trainers, which are not available to buy in stores.

Adidas : Dark Social : Opt-in Culture

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