mothers

America’s New Age of Parenting

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...
Youth : Health & Wellness : Society
Most American mothers feel stressed and money is the main reason

Big Ideas

Most American mothers feel stressed and money is the main reason

Most mothers in the US are feeling stressed, according to a new study by Ipsos Public Affairs.
Stress Is The New Fat : Mothers : Stress
Mum knows best: Jaeger celebrates mothers and daughters

News

Mum knows best: Jaeger celebrates mothers and daughters

London – British clothing brand Jaeger has emphasised how its clothes are timeless and for any generation in its Mothers & Daughters autu...
Jaeger : The Athena Woman : Flat Agers
GoldieBlox

Design Directions

GoldieBlox

An advertisement reaches across the great toy gender divide, lighting up discussion around how we shape the interests of society’s youngest membe...
GoldieBlox : Tiny Tot Feminism : Feminism
New mothers most active on social media

Big Ideas

New mothers most active on social media

New mothers most active on social media
Social Networking : Social Media : Women
Fertility app with insurance is well conceived

Big Ideas

Fertility app with insurance is well conceived

Fertility app with insurance is well conceived
Finance : Fertility : Ovulation
Women granted less flexitime than men in US

Big Ideas

Women granted less flexitime than men in US

Women granted less flexitime than men in US
Parents : Female Workers : Gender Politics
Modern man: Network Evening explores the Menaissance

News

Modern man: Network Evening explores the Menaissance

London – What is the experience of men in the age of women? This was the starting point for a controversial night of discussion at LS:N Global’s la...
Advertising : Psychology : Brainsex
Childless women lead the way in Womenomics era

Big Ideas

Childless women lead the way in Womenomics era

Childless women lead the way in Womenomics era
Children : Parenting : ONS
US mothers turn to 'almost home-made' ready meals

Big Ideas

US mothers turn to 'almost home-made' ready meals

US mothers turn to ‘almost home-made’ ready meals
Convenience : Campbells : Risa Schwartz
US luxury baby products market returns to growth

Big Ideas

US luxury baby products market returns to growth

US – The US luxury market for baby and toddler products is growing as the number of first babies born to affluent older mothers rises and the econo...
Baby : Toddler : Mothers
BabyTime gives mothers visual access to newborns

Big Ideas

BabyTime gives mothers visual access to newborns

A new BabyTime service is helping to make the time that mothers and their newborn babies spend apart less upsetting at Cedars-Sinai hospital.
BabyTime : Babies : Mothers
Welcome to the motherhood: Fiat ad targets mums

News

Welcome to the motherhood: Fiat ad targets mums

Welcome to the motherhood: Fiat ad targets mums
Advertising : Rubber Republic : Krow Communications
US winemakers reach out to young mothers

Big Ideas

US winemakers reach out to young mothers

US winemakers reach out to young mothers
Wine : US : Mothers
UK mothers prove to be highly connected

Big Ideas

UK mothers prove to be highly connected

UK mothers prove to be highly connected
Online Shopping : Netmums : Study
iPhone moms present new challenge to brands

Big Ideas

iPhone moms present new challenge to brands

iPhone moms present new challenge to brands
Smartphones : Iphone : Women
Realising they mean business, brands target chief household officers online

Big Ideas

Realising they mean business, brands target chief household officers online

Realising they mean business, brands target chief household officers online
Marketing : Internet : Mothers
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