Retail : E-commerce : Peer To Peer
22.07.2019
Trends : Micro Trends

Peer Platforms

A trust deficit between shoppers and brands is driving the rise of community-led platforms where purchasing tips and style advice are openly shared.

By Alex Hawkins, Kathryn Bishop and Rachael Stott

Peer Platforms

WANT TO READ MORE?

BECOME A MEMBER TODAY

DISCOVER OUR MEMBERSHIPS

Already a member? Click here to log in.

Discover More Micro Trends
Coffee Shop Raves

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the ...
Hospitality : Food : Drink
Fitness Fan Clubs

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.
Wellness : Sports : Health
Digital Doppelgängers

Micro Trends

Digital Doppelgängers

Avatars are evolving beyond fiction to capture real people and true-to-life stories.
Pop-culture & Media : Design : Technology
Symbiotic Signals

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relation...
Design : Sustainability : Technology
Heritage Brand-umentaries

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.
Advertising & Branding : Fashion : Food & Drink
Decoding Masculinity

Micro Trends

Decoding Masculinity

In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forwa...
Health & Wellness : Youth : Pop-culture & Media
Sober Social Fix

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportuniti...
US : Gen Z : Sober Nightlife
Menopause Travel

Micro Trends

Menopause Travel

A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.
Menopause : Women's Health : Identities
The New Creatorverse

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure...
Influencer : Creator Economy : Content Creators
Digital Detox Destinations

Micro Trends

Digital Detox Destinations

With the aim of finding a solution to the incessant bombardment from our digital devices, people are swapping their screens for bucolic scenes, see...
Travel : Analogue : Mindfulness
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN