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Daily Signals
Secret society
London – Adidas has launched a dark social marketing campaign to promote its Glitch trainers, which are not available to buy in stores.
Adidas
:
Dark Social
:
Opt-in Culture
Big Ideas
The true price of fashion
US – Luxury fashion corporation Kering is launching a new app that helps new fashion designers to make sustainable choices.
Kering
:
Whole-system Thinking
:
Parsons School Of Design
Big Ideas
Car-toon
UK – Jaguar Land Rover has created a new ad campaign that features a character from the pop group Gorillaz as its brand ambassador.
The Learning E-conomy
:
Jaguar Land Rover
:
Gorillaz
Daily Signals
Seeing eye to eye
Spain – Auto care brand Midas has used advanced lie-detecting technology to prove the trustworthiness of its mechanics.
Trust
:
Auto Market
:
Ethical Retail
Daily Signals
Eyes wide shut
Global – An interactive trailer for tv series Outcast uses eye-tracking technology to test viewers’ nerves.
Outcast
:
Revelation Brands
:
Interactive Content
Daily Signals
A one-horse brand
Philadelphia – The first campaign for Carphone Warehouse’s iD mobile network comprises a series of four documentary-style ads titled #DoYourOwnThing.
ID
:
Philadelphia
:
Carphone Warehouse
Daily Signals
Fishy business
Sweden – E-commerce payment brand Klarna has created Smoooth ads to promote its seamless payment services.
Klarna
:
E-motional Economy
:
E-commerce
Big Ideas
Crowdsourced skincare
US – Online beauty retailer Peach and Lily is inviting its customers to help develop a new range of sheet masks.
Peach And Lily
:
Glossier
:
Crowd-sourced
Daily Signals
Digital discovery
London – LS:N Global caught up with Sarah Fletcher, casting director at Feels, to talk about talent discovery and authentic marketing.
Sarah Fletcher
:
Feels
:
Storm
Big Ideas
New software lets business owners measure their slavery footprint
A new piece of software from non-profit-making organisation Made in a Free World is helping businesses to address their slavery footprint.
Made In A Free World
:
Slave Footprint
:
Whole-chain Thinking
Daily Signals
Long-term thinking: The Age of the Long Near Preview Network Evening
London – LS:N Global members gathered at The Future Laboratory last night for a sneak preview of our forthcoming Trend Briefing topic, The Age of t...
Network Evening
:
LS:N Global Event
:
The Future Laboratory
Daily Signals
Shifting spaces: Pop-up embraces the arts
Sydney – Non-profit-making arts organisation Brand X has opened a pop-up retail space, L3 Central, a creative playground that hosts different ...
Pop-up
:
Convergence Retail
:
Bikini Berlin
Big Ideas
Guests Overstay their welcome in Art Series hotels
Guests Overstay their welcome in Art Series hotels
Melbourne
:
Hotels
:
Hospitality
Big Ideas
Luxury brands overcome a lack of artisans
Luxury brands overcome a lack of artisans
Artisans
:
Craftsmanship
:
Chanel
Big Ideas
Asian demand for Mulberry creates 300 UK jobs
Asian demand for Mulberry creates 300 UK jobs
Mulberry
:
Somerset
:
Factory
Big Ideas
Twitter takes a leap forward with hashtag pages
Twitter takes a leap forward with hashtag pages
Twitter
:
Hashtag
:
Advertising
Big Ideas
Turning brand awareness into an Urban Thrill
Turning brand awareness into an Urban Thrill
Urban
:
Viral
:
Viral Gaming
Big Ideas
Brands promote new image on photo-sharing app
Brands promote new image on photo-sharing app
Instagram
:
Photo
:
Sharing
Big Ideas
Premium jeans pay the price as fashion changes
Premium jeans pay the price as fashion changes
Jeans
:
Denim
:
Ledbury Research
Big Ideas
Chinese luxury shoppers branch out worldwide
Chinese luxury shoppers branch out worldwide
New York
:
Christian Dior
:
Holidays
Big Ideas
Facebook fan pages turn into e-shops
Facebook fan pages turn into e-shops
Facebook
:
E-commerce
:
Brand Loyalty
Daily Signals
Nice work: Employees advertise for dream role
Nice work: Employees advertise for dream role
School Of Life
:
Fantasy Job
:
Alternative Job Centre
Daily Signals
Bling-free zone: Lanvin, Dover Street Market
Bling-free zone: Lanvin, Dover Street Market
Austere
:
Bling Free
:
Crude Luxury
Big Ideas
Realising they mean business, brands target chief household officers online
Realising they mean business, brands target chief household officers online
Marketing
:
Internet
:
Mothers
Daily Signals
Unbranded burgers: McDonalds adds cheese but holds the brand
Unbranded burgers: McDonalds adds cheese but holds the brand
Unbranded Marketing
:
Product Without Logos
:
McDonald's
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