LS:N Global

Micro Trends

Peer Platforms

A trust deficit between shoppers and brands is driving the rise of community-led platforms where purchasing tips and style advice are openly shared.

Retail : E-commerce : Peer To Peer

Big Ideas

How data-driven fabric will power the fashion industry

Janett Liriano, CEO of Loomia, on the innovations that will transform the fashion sector into an intuitive and responsive industry.

Blockchain : Fashion : Data

Design Directions

Leta Sobierajski: Art direction

Art director Leta Sobierajski uses the body as an abstract and inanimate prop to create surprising and subversive scenography.

Leta Sobierajski : RUH : Art Direction

Viewpoints

Should cities commoditise their fashion culture?

Local governments must work with citizens to create positive, future-facing visions of cities that work for all.

Fashion : Branded Cities : Communities

Micro Trends

Modern Male Medicare

New pharmaceutical brands are launching online platforms that help to destigmatise men’s health problems.

Health : Wellness : New Masculinity

Micro Trends

Gateway Garments

Electronics brands are developing technology that has the potential to disrupt the fashion supply chain by turning our clothes into smart interfaces.

Connected : Smart Fabric : Big Data

Micro Trends

Whole-chain Thinking

Innovative start-ups are embracing vertical integration as a way of appealing to authenticity-hungry Millennials.

Vertical Integration : Shoes Of Prey : Zady

Big Ideas

Fendi lends its name to Miami luxury development

Italian fashion and design brand Fendi has announced its first ever branded condominium in partnership with developers Château Group.

Miami : Fendi : Chateau Group

Big Ideas

For today’s gamers, style matters

Atari : Female Gamers : Fashion Gaming

Design Directions

The Fun Theory

In an era of Prohibition Culture – where governmental finger-waggers increasingly monitor, control and aim to influence behaviour – an en...

Advertising : Videos : DDB Stockholm

Big Ideas

Discreet luxury discount sites grow online

Rue La La : Vente-privee : EBay

Markets

India

India, the second most populous country in the world, is a booming trillion-dollar economy. Its secret weapon is its young workforce. The median ag...

India : Euromonitor : Vertebrand

Micro Trends

Transgender Beauty

As identity continues along a fluid trajectory, brands are collaborating with the LGBTQ+ community to create products and services that empower tra...

Beauty : Retail : Identity

Micro Trends

Snapchat Marketing

Most brands aim to create marketing campaigns that leave a lasting impression. But now some brands are turning to the blink-and-you’ll-miss-it medi...

Twitter : Acura : MTV UK

Communities

New Codes of Value: Future:Poll

Published as part of our Communities report, The Value Vanguard, our latest Future:Poll research reveals how shifting consumer priorities around qu...

Communities : Value : Finance

Big Ideas

How to design autonomous cars for the user

Tim Smith and Harsha Vardhan of ustwo’s Auto studio discuss their second book, Humanising Autonomy, and how they foresee the future of automobility.

Scenario : Automotive : User-centred Design

Daily Signals

Rihanna’s inclusive beauty line and other stories

In today’s daily digest: Mexico City’s dystopian dining experience, Heathrow to launch fitness facilities, Vodafone caters for Generation Z and oth...

Beauty : Retail : Travel

Markets

Middle Man Beauty Market

As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...

New Masculinity : Beauty : Skincare

Macro Trends

Backlash Brands

In an age of constant consumer backlash, bold brands are choosing to stand their ground rather than bow to every customer whim, staging a reactio...

Backlash Brands : Controversy-courting : Righteous Retail

Viewpoints

Situ Live’s storytelling is augmenting physical retail

Situ Live’s playhouse is a home-like space where technology, gadgets and exercise equipment are brought to life, giving brands a direct line to sho...

Retail : Technology : Customer Experience

Micro Trends

Stakeholder Brands

Lifestyle brands, restaurants and fashion retailers are inviting their biggest fans and consumers to become stakeholders, through bonds and click-t...

Bonds : Shares : Investment

Viewpoints

Raw and real: a new era for influencer marketing

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.

Retail : Covid-19 : Feedback Frontiers

Viewpoints

Streamlining phygital retail

Brian Bolke, founder of The Conservatory, on this tech-enabled store’s strategy to assimilate the changing retail landscape.

Retail : Luxury : Digital

Viewpoints

Has the inclusivity movement become too tokenistic?

By highlighting individuals' so-called physical imperfections and disabilities fashion brands risk appearing as though they're jumping on a bandwagon.

Inclusivity : Marketing : Campaigns

Big Ideas

Jeremy Hodara on the challenges of e-commerce in Africa

The co-CEO and co-founder of Jumia, an e-commerce conglomerate with a presence across 23 African nations, talks about the challenges of running an ...

Retail : E-commerce : FMCG

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