LS:N Global

Big Ideas

Asian demand for Mulberry creates 300 UK jobs

Mulberry : Somerset : Factory

Big Ideas

Twitter takes a leap forward with hashtag pages

Twitter : Hashtag : Advertising

Big Ideas

Turning brand awareness into an Urban Thrill

Nurofen : Vanish : Brand Awareness

Big Ideas

Brands promote new image on photo-sharing app

Instagram : Photo : Sharing

Big Ideas

Premium jeans pay the price as fashion changes

Jeans : Denim : Ledbury Research

Big Ideas

Chinese luxury shoppers branch out worldwide

New York : Christian Dior : Holidays

Big Ideas

Facebook fan pages turn into e-shops

Facebook : E-commerce : Brand Loyalty

Daily Signals

Nice work: Employees advertise for dream role

School Of Life : Fantasy Job : Alternative Job Centre

Daily Signals

Bling-free zone: Lanvin, Dover Street Market

Austere : Bling Free : Crude Luxury

Big Ideas

Realising they mean business, brands target chief household officers online

Marketing : Internet : Mothers

Daily Signals

Unbranded burgers: McDonalds adds cheese but holds the brand

Unbranded Marketing : Product Without Logos : McDonald's

Daily Signals

Port of Leith unveils vertical distillery on Edinburgh’s seafront

Port of Leith whisky has marked its entry into the world of spirits with a distinctive twist – a vertical distillery spanning nine storeys that ove...

Drink : Food : Retail

Daily Signals

Adidas Originals celebrates iconic trainers in new campaign

Adidas Originals has launched its latest brand campaign, which highlights three iconic styles: Samba, Gazelle and Superstar.

Fashion : Sports & Leisure : Society

Daily Signals

Stat: Global luxury market performs well despite economic uncertainty

The luxury sector is set to be better equipped to cope with recession next year than it was in the 2009 global financial crisis.

Stat : Stats : Statistic

Daily Signals

An effervescent tablet to curb RTD packaging

While single-use bottles continue to dominate the RTD market, drinks brand Plink! is innovating with its effervescent, low-sugar tablets.

Food & Drink : Design : Sustainability

Viewpoints

The new influences shaping colour forecasting

Catwalks have historically set colour trends, says James Cropper’s Mark Starrs, but in today’s digital-first world a new order of inspiration is co...

Packaging : Colour Trends : Design

Viewpoints

Brand New Ethics

Should brands decide on the moral codes of artificial intelligence?

AI : Ethics : Autonomous Vehicles

Viewpoints

Pokémarketing

Forget augmented reality, Pokémon Go is a watershed moment for geo quest marketing.

Pokemon Go : Advertising : Gaming

Big Ideas

Telecoms brands join forces in Myanmar mobile bid

Mobile : Vodafone : Chona Mobile

Big Ideas

Amazon raises fashion profile with premium offer

By Alison Bishop

Amazon : Vogue : Internet Fashion Week

Design Directions

Leta Sobierajski: Art direction

Art director Leta Sobierajski uses the body as an abstract and inanimate prop to create surprising and subversive scenography.

Leta Sobierajski : RUH : Art Direction

Markets

India

India, the second most populous country in the world, is a booming trillion-dollar economy. Its secret weapon is its young workforce. The median ag...

India : Euromonitor : Vertebrand

Viewpoints

Should cities commoditise their fashion culture?

Local governments must work with citizens to create positive, future-facing visions of cities that work for all.

Fashion : Branded Cities : Communities

Micro Trends

Modern Male Medicare

New pharmaceutical brands are launching online platforms that help to destigmatise men’s health problems.

Health : Wellness : New Masculinity

Micro Trends

Gateway Garments

Electronics brands are developing technology that has the potential to disrupt the fashion supply chain by turning our clothes into smart interfaces.

Connected : Smart Fabric : Big Data

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