'Branding'

Has the inclusivity movement become too tokenistic?

Viewpoints

Has the inclusivity movement become too tokenistic?

By highlighting individuals' so-called physical imperfections and disabilities fashion brands risk appearing as though they're jumping on a bandwagon.
Inclusivity : Marketing : Campaigns
Jeremy Hodara on the challenges of e-commerce in Africa

Big Ideas

Jeremy Hodara on the challenges of e-commerce in Africa

The co-CEO and co-founder of Jumia, an e-commerce conglomerate with a presence across 23 African nations, talks about the challenges of running an ...
Retail : E-commerce : FMCG
Ryan Elder on the power of distance in sensory marketing

Big Ideas

Ryan Elder on the power of distance in sensory marketing

The associate professor of marketing at Brigham Young University reveals how the perceived distance of a sensory experience can impact consumer beh...
Retail : Advertising : Marketing
Conscious Aftercare

Micro Trends

Conscious Aftercare

In a bid to address the widespread use of dated and damaging laundry habits, eco-conscious luxury brands are educating their customers on the benef...
Sustainability : Luxury : Fashion
Post-family Marketing

Micro Trends

Post-family Marketing

Brands are increasingly recognising that idealised visions of family and marriage are no longer effective marketing tools.
Marriage : Future Family : IKEA
Bio-beauty: next-gen naturals

Viewpoints

Bio-beauty: next-gen naturals

As supplies of raw ingredients dwindle biotechnology will step in and challenge beauty brands and consumers to forge new definitions of natural.
Biotechnology : Beauty Futures : Natural Beauty
Cosmetics Cocktailing

Micro Trends

Cosmetics Cocktailing

From perfume to mascara, cosmetics are getting a home-made, tailor–made touch. Beauty consumers – or beauty junkies as the cosmetics industry call...
Beauty : Customisation : Cosmetics
The F-word: Network Evening explores Womenomics

Daily Signals

The F-word: Network Evening explores Womenomics

London – Porn or romance? Is feminism a dirty word? These were just some of the questions posed at LS:N Global’s Womenomics Network Evening la...
Luxury : Age : Boomer
How NFTs could elevate brand loyalty

Viewpoints

How NFTs could elevate brand loyalty

Artist Sarah Friend on how digital currencies and NFTs are challenging our financial assumptions and augmenting how we buy, sell, trade and value g...
Finance : Society : Cryptocurrency
Brandlords

Micro Trends

Brandlords

As our relationships with brands become increasingly intimate, future-facing businesses will expand their luxury services by offering branded homes...
Luxury : Hospitality : Architecture
Civic Placemakers

Micro Trends

Civic Placemakers

Brands are taking a more proactive role in shaping their cities by leading urban regeneration initiatives and investing in the development of publi...
Civic Brands : Placemaking : Brandstanding
Microbes will make manufacturing transparent

Viewpoints

Microbes will make manufacturing transparent

Dr Jessica Green, CEO and co-founder of Phylagen, on using microbiomes to verify brands’ ethical manufacturing practices.
Fashion : Supply Chain : Transparency
Blockchain Fashion

Micro Trends

Blockchain Fashion

While blockchain’s use in fashion has typically been for transparency, a new wave of brands are recognising its potential to empower both creatives...
Fashion : Blockchain : Design
Safety in Sound

Micro Trends

Safety in Sound

From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential of sound t...
Auto : Product Design : Technology
Phil Libin : From technology to lifestyle

Viewpoints

Phil Libin : From technology to lifestyle

Evernote CEO Phil Libin talks about turning a technology brand into a lifestyle brand. 
Technology : Lifestyle : Nike
F-Commerce

Micro Trends

F-Commerce

Online retailers are opening store fronts on Facebook, enabling visitors to buy, like and share items with friends. Brands are using the social fea...
Gaming : Exchange : Store Credits
Second-hand Brands

Micro Trends

Second-hand Brands

Brands are taking back control of their second-hand stock and launching dedicated platforms and spaces to sell pre-owned products.
Retail : Resale : Fashion
The State of Luxury: China

Markets

The State of Luxury: China

Chinese luxury consumers are increasingly switching from overseas to domestic spending.
Luxury : Fashion : Wellness
The Luxury Matrix Stage Three: Emotion and Experience

Markets

The Luxury Matrix Stage Three: Emotion and Experience

What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...
Experiential : Sound Design : 3D Printer
Coach introduces Coachtopia line saving fashion from landfill

Daily Signals

Coach introduces Coachtopia line saving fashion from landfill

American fashion brand Coach has launched a new line, Coachtopia, in a bid to elevate its commitment to regenerative fashion.
Luxury : Sustainability : Fashion
An antidote to single-use sheet masks

Daily Signals

An antidote to single-use sheet masks

Beauty brand Experiment is offering a solution to wasteful single-use cosmetics masks with its debut product line.
Beauty : Health And Wellness : Sustainability
Disruptive DNA

Viewpoints

Disruptive DNA

Embracing DNA is not just about enhancing retail models, but about empowering people in the process.
DNA : Travel : The Dislocated World
High Anarchy

Design Directions

High Anarchy

Luxury retailers are embracing the idea of backlash by using analogue and anarchic visual techniques to deconstruct branded imagery.
Backlash Culture : Marketing : Collage
Microsites+

Micro Trends

Microsites+

Brands are increasingly using the pop-up approach in the digital sphere, with microsites that publicise events or fulfill a temporary purpose. Now ...
Interactive : Personlised : Minivegas
Read between the lines: Ads not what they seem

Daily Signals

Read between the lines: Ads not what they seem

Paris – Advertising agency DDB Paris has created a campaign featuring print advertising-style posters in a bid to raise awareness of...
Brandjacking : DDB Paris : Imagery
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