LS:N Global

Micro Trends

Modern Male Medicare

New pharmaceutical brands are launching online platforms that help to destigmatise men’s health problems.

Health : Wellness : New Masculinity

Micro Trends

Gateway Garments

Electronics brands are developing technology that has the potential to disrupt the fashion supply chain by turning our clothes into smart interfaces.

Connected : Smart Fabric : Big Data

Micro Trends

Whole-chain Thinking

Innovative start-ups are embracing vertical integration as a way of appealing to authenticity-hungry Millennials.

Vertical Integration : Shoes Of Prey : Zady

Big Ideas

Fendi lends its name to Miami luxury development

Italian fashion and design brand Fendi has announced its first ever branded condominium in partnership with developers Château Group.

Miami : Fendi : Chateau Group

Big Ideas

For today’s gamers, style matters

Atari : Female Gamers : Fashion Gaming

Design Directions

The Fun Theory

In an era of Prohibition Culture – where governmental finger-waggers increasingly monitor, control and aim to influence behaviour – an en...

Advertising : Videos : DDB Stockholm

Big Ideas

Discreet luxury discount sites grow online

Rue La La : Vente-privee : EBay

Micro Trends

Transgender Beauty

As identity continues along a fluid trajectory, brands are collaborating with the LGBTQ+ community to create products and services that empower tra...

Beauty : Retail : Identity

Micro Trends

Snapchat Marketing

Most brands aim to create marketing campaigns that leave a lasting impression. But now some brands are turning to the blink-and-you’ll-miss-it medi...

Twitter : Acura : MTV UK

Markets

Luxury Sports Fan Market

Long overlooked by the luxury market, premium brands are slowly recognising that there is a significant minority of wealthy mainstream sports fans.

Sport : Luxury : Travel

Micro Trends

Post-pharmacy brands

New supplement brands are reconsidering everything from branding to transparency, and whether being stocked in pharmacies is necessary.

Vitamins : Soft Aid : Wellness

Viewpoints

How to Create a Fashion-forward Metaverse

With Brand New Vision, fashion veteran and entrepreneur Richard Hobbs is building a Web3 eco-system dedicated to fashion.

Fashion : Metaverse : Technology

Big Ideas

How to design autonomous cars for the user

Tim Smith and Harsha Vardhan of ustwo’s Auto studio discuss their second book, Humanising Autonomy, and how they foresee the future of automobility.

Scenario : Automotive : User-centred Design

Daily Signals

Rihanna’s inclusive beauty line and other stories

In today’s daily digest: Mexico City’s dystopian dining experience, Heathrow to launch fitness facilities, Vodafone caters for Generation Z and oth...

Beauty : Retail : Travel

Markets

Middle Man Beauty Market

As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...

New Masculinity : Beauty : Skincare

Macro Trends

Backlash Brands

In an age of constant consumer backlash, bold brands are choosing to stand their ground rather than bow to every customer whim, staging a reactio...

Backlash Brands : Controversy-courting : Righteous Retail

Daily Signals

Coach introduces Coachtopia line saving fashion from landfill

American fashion brand Coach has launched a new line, Coachtopia, in a bid to elevate its commitment to regenerative fashion.

Luxury : Sustainability : Fashion

Daily Signals

An antidote to single-use sheet masks

Beauty brand Experiment is offering a solution to wasteful single-use cosmetics masks with its debut product line.

Beauty : Health And Wellness : Sustainability

Viewpoints

Disruptive DNA

Embracing DNA is not just about enhancing retail models, but about empowering people in the process.

DNA : Travel : The Dislocated World

Design Directions

High Anarchy

Luxury retailers are embracing the idea of backlash by using analogue and anarchic visual techniques to deconstruct branded imagery.

Backlash Culture : Marketing : Collage

Micro Trends

Microsites+

Brands are increasingly using the pop-up approach in the digital sphere, with microsites that publicise events or fulfill a temporary purpose. Now ...

Interactive : Personlised : Minivegas

Daily Signals

Read between the lines: Ads not what they seem

Paris – Advertising agency DDB Paris has created a campaign featuring print advertising-style posters in a bid to raise awareness of...

Brandjacking : DDB Paris : Imagery

Viewpoints

Raw and real: a new era for influencer marketing

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.

Retail : Covid-19 : Feedback Frontiers

Viewpoints

Streamlining phygital retail

Brian Bolke, founder of The Conservatory, on this tech-enabled store’s strategy to assimilate the changing retail landscape.

Retail : Luxury : Digital

Viewpoints

Has the inclusivity movement become too tokenistic?

By highlighting individuals' so-called physical imperfections and disabilities fashion brands risk appearing as though they're jumping on a bandwagon.

Inclusivity : Marketing : Campaigns

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