LS:N Global

Viewpoints

Streamlining phygital retail

Brian Bolke, founder of The Conservatory, on this tech-enabled store’s strategy to assimilate the changing retail landscape.

Retail : Luxury : Digital

Viewpoints

Has the inclusivity movement become too tokenistic?

By highlighting individuals' so-called physical imperfections and disabilities fashion brands risk appearing as though they're jumping on a bandwagon.

Inclusivity : Marketing : Campaigns

Big Ideas

Jeremy Hodara on the challenges of e-commerce in Africa

The co-CEO and co-founder of Jumia, an e-commerce conglomerate with a presence across 23 African nations, talks about the challenges of running an ...

Retail : E-commerce : FMCG

Big Ideas

Ryan Elder on the power of distance in sensory marketing

The associate professor of marketing at Brigham Young University reveals how the perceived distance of a sensory experience can impact consumer beh...

Retail : Advertising : Marketing

Micro Trends

Conscious Aftercare

In a bid to address the widespread use of dated and damaging laundry habits, eco-conscious luxury brands are educating their customers on the benef...

Sustainability : Luxury : Fashion

Micro Trends

Post-family Marketing

Brands are increasingly recognising that idealised visions of family and marriage are no longer effective marketing tools.

Marriage : Future Family : IKEA

Viewpoints

Bio-beauty: next-gen naturals

As supplies of raw ingredients dwindle biotechnology will step in and challenge beauty brands and consumers to forge new definitions of natural.

Biotechnology : Beauty Futures : Natural Beauty

Micro Trends

Cosmetics Cocktailing

From perfume to mascara, cosmetics are getting a home-made, tailor–made touch. Beauty consumers – or beauty junkies as the cosmetics industry call...

Beauty : Customisation : Cosmetics

Daily Signals

The F-word: Network Evening explores Womenomics

London – Porn or romance? Is feminism a dirty word? These were just some of the questions posed at LS:N Global’s Womenomics Network Evening la...

Luxury : Age : Boomer

Viewpoints

Michael-George Hemus : Revived brands

Michael-George Hemus talks about revived brands.

Truman Brewery : Michael-George Hemus : Beer

Viewpoints

How NFTs could elevate brand loyalty

Artist Sarah Friend on how digital currencies and NFTs are challenging our financial assumptions and augmenting how we buy, sell, trade and value g...

Finance : Society : Cryptocurrency

Micro Trends

Brandlords

As our relationships with brands become increasingly intimate, future-facing businesses will expand their luxury services by offering branded homes...

Luxury : Hospitality : Architecture

Micro Trends

Civic Placemakers

Brands are taking a more proactive role in shaping their cities by leading urban regeneration initiatives and investing in the development of publi...

Civic Brands : Placemaking : Brandstanding

Micro Trends

Repair Renaissance

Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.

Fashion : Sustainability : Luxury

Micro Trends

Second-hand Brands

Brands are taking back control of their second-hand stock and launching dedicated platforms and spaces to sell pre-owned products.

Retail : Resale : Fashion

Markets

The State of Luxury: China

Chinese luxury consumers are increasingly switching from overseas to domestic spending.

Luxury : Fashion : Wellness

Markets

The Luxury Matrix Stage Three: Emotion and Experience

What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...

Experiential : Sound Design : 3D Printer

Micro Trends

Eco-logistics

In a bid to reduce the growing environmental impact of e-commerce, retailers are rethinking their logistics and developing new sustainable initiat...

Packaging : Sustainability : Retail

Big Ideas

Festival of Marketing Review

Truth in advertising, the potential of dark social and the problem with stereotypes were just some of the themes at this year’s Festival of Marketing.

Festival Of Marketing : Trust : Influencer Marketing

Micro Trends

Micro-retail

Multinational brands that are used to shipping their goods in bulk to established and often big-box retailers are in for a shock. Formal retail is ...

New Emerging Affluents : Martin Sorrell : Jaideep Prabhu

Big Ideas

Retail Analysis: Milan’s first luxury department store prefers micro and no-logo

Milan’s first luxury department store prefers micro and no-logo

Milan : Excelsior : Department Stores

Daily Signals

Coach introduces Coachtopia line saving fashion from landfill

American fashion brand Coach has launched a new line, Coachtopia, in a bid to elevate its commitment to regenerative fashion.

Luxury : Sustainability : Fashion

Daily Signals

An antidote to single-use sheet masks

Beauty brand Experiment is offering a solution to wasteful single-use cosmetics masks with its debut product line.

Beauty : Health And Wellness : Sustainability

Viewpoints

Disruptive DNA

Embracing DNA is not just about enhancing retail models, but about empowering people in the process.

DNA : Travel : The Dislocated World

Design Directions

High Anarchy

Luxury retailers are embracing the idea of backlash by using analogue and anarchic visual techniques to deconstruct branded imagery.

Backlash Culture : Marketing : Collage

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