LS:N Global

Micro Trends

Microsites+

Brands are increasingly using the pop-up approach in the digital sphere, with microsites that publicise events or fulfill a temporary purpose. Now ...

Interactive : Personlised : Minivegas

Daily Signals

Read between the lines: Ads not what they seem

Paris – Advertising agency DDB Paris has created a campaign featuring print advertising-style posters in a bid to raise awareness of...

Brandjacking : DDB Paris : Imagery

Viewpoints

Michael-George Hemus : Revived brands

Michael-George Hemus talks about revived brands.

Truman Brewery : Michael-George Hemus : Beer

Micro Trends

Eco-logistics

In a bid to reduce the growing environmental impact of e-commerce, retailers are rethinking their logistics and developing new sustainable initiat...

Packaging : Sustainability : Retail

Big Ideas

Festival of Marketing Review

Truth in advertising, the potential of dark social and the problem with stereotypes were just some of the themes at this year’s Festival of Marketing.

Festival Of Marketing : Trust : Influencer Marketing

Micro Trends

Micro-retail

Multinational brands that are used to shipping their goods in bulk to established and often big-box retailers are in for a shock. Formal retail is ...

New Emerging Affluents : Martin Sorrell : Jaideep Prabhu

Big Ideas

Retail Analysis: Milan’s first luxury department store prefers micro and no-logo

Milan’s first luxury department store prefers micro and no-logo

Milan : Excelsior : Department Stores

Viewpoints

Upstream’s Fashion Remix

Upstream, the world’s first fashion streaming app, believes that blending Gen Z’s love for clothes, music and community can and will disrupt online...

Fashion : Retail : Youth

Micro Trends

Pop Culture Jewels

Jewellery and music are converging, as brands and pop stars use their clout to drive identity-first directions in marketing and collection developm...

Luxury : Identity : Society

Markets

Branded Content Market: Part 1

Brands are trusting in the creative intuition of specialist teams to create groundbreaking digital projects.

Branded Content : Revelation Brands : Anti-authenticity Marketing

Markets

Off-price Retail Strategies

To counteract the surplus stock resulting from Covid-19 closures and slower spending, brands are innovating with new off-price retail strategies th...

Retail : Pricing : Luxury

Daily Signals

The Space: Dolce & Gabbana's pop-up at The Colony Hotel in Palm Beach

Serving animal prints and Mediterranean themes to the UHNWIs of Palm Beach, Florida, Italian brand Dolce & Gabbana has returned for a second, e...

Luxury : Travel & Hospitality : Fashion

Daily Signals

Netflix unveils new Moments feature to save and share scenes

Netflix has launched a new feature called Moments, allowing subscribers to bookmark, save and share their favourite scenes from shows and movies.

Technology : Pop-culture & Media : Society

Daily Signals

Stat: Prestige beauty thrives as mass market stagnates

New data from market research company Circana has revealed that the US beauty market reached £12.1bn ($15.3bn, €14bn) in the first half of 2024, wi...

Beauty : Luxury : Wellness

Daily Signals

Stat: Bodycare is outselling skincare in China

Seeking self-care and ritual from products such as moisturiser and shower lotion, Chinese beauty consumers are shifting their attention – and walle...

Beauty : Wellness : Skincare

Daily Signals

Louis Vuitton launches a Discord server

Louis Vuitton is expanding its Web3 strategy and opening a Discord server. The luxury brand hopes its presence on Discord will help forge a stronge...

Luxury : Technology : Media

Daily Signals

Savage X Fenty partners with Fit:Match for tech-powered fittings

Lingerie brand Savage x Fenty has partnered with digital twin platform Fit:Match and Intel to launch a new tech-powered fitting room experience.

Fashion : Technology : Retail

Daily Signals

The Big Idea: Why brands are building archives

The fashion resale market has flourished in 2022, as consumers relish hunting for rare, discontinued or vintage pieces and begin building – and sel...

Fashion : Luxury : Retail

Daily Signals

Maison Francis Kurkdjian opens a fragrant public garden

With fragrance becoming ever-more sensory and experiential, LVMH-owned fragrance brand Maison Francis Kurkdjian is transforming gardens at the Pala...

Fragrance : Luxury : Perfume

Daily Signals

Stat: Indians turn to snacks for emotional comfort

According to research by Mintel, this behaviour has become particularly prominent throughout the pandemic.

Food & Drink : Society : Health & Wellness

Big Ideas

How beverage is borrowing from personal care

Morgan McLachlan, master distiller and co-founder of clean botanics brand Amass, discusses bridging the gap between self-care and social rituals.

Drink : Wellness : Self-care

Daily Signals

Agua Mágica revives mezcal drinking rituals

The ultra-premium spirits brand has launchiedits first mezcal, embracing the history of Oaxaca and the rich origins of the drink.

Drink : Food : Spirits

Webinars

Retail Futures 2021 On-demand Event

Watch our on-demand event for practical insights, exclusive debates, discussions, and an executive summary of the retail landscape.

Society : Events : Retail

Daily Signals

Huckletree champions inter-Covid start-up culture

For its latest campaign, small business accelerator Huckletree commemorates the perseverance of start-ups during the pandemic.

Workplace : Elastic Bands : Campaign

Daily Signals

Playful perfume palettes inspired by make-up

Made by Me is an emerging fragrance brand offering personalisable perfumes in the format of a make-up palette.

Beauty : Fragrance : Make-up

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