'Branding'

These sunglasses have mood-altering lenses

Daily Signals

These sunglasses have mood-altering lenses

Glasses brand Garrett Leight California Optical's new line of sunglasses boast psycho-physiological benefits.
Fashion : Health And Wellness : Mood
Burberry wants to empower UK youth futures

Daily Signals

Burberry wants to empower UK youth futures

The fashion brand is working with footballer Marcus Rashford as part of a new campaign to support British youth.
Retail : Fashion : Youth
MasqueBAR tackles ‘maskne’ with under-mask solution

Daily Signals

MasqueBAR tackles ‘maskne’ with under-mask solution

Skincare brand MasqueBAR has launched a skincare mask designed to be worn under face masks, intending to soothe consumers suffering with ‘maskne’.
Beauty : Health : Wellness
Stat: At-home socialising becomes the new normal

Daily Signals

Stat: At-home socialising becomes the new normal

A new global study by Accenture highlights how people are seeking brands that tailor their products and services to the Homebody Economy.
Retail : Society : Covid-19
Monpure’s skintellectual approach to hair loss

Daily Signals

Monpure’s skintellectual approach to hair loss

The sustainable hair and scalp product line is designed to be part of an everyday skincare regime.
Beauty : Health And Wellness : Haircare
The Future Laboratory braces retailers for a new normal

Daily Signals

The Future Laboratory braces retailers for a new normal

The Future Laboratory’s latest campaign brings to life the ways retail businesses can thrive during and beyond Covid-19.
Retail : Coronavirus : Covid-19
Covid-19: Emily Crisps turns bad timing into social media gold

Daily Signals

Covid-19: Emily Crisps turns bad timing into social media gold

Emily Crisps has released a satirical range of outdoor billboard adverts that mock its marketing misfortune.
Food : Advertising : Campaign
Creators AR is a marketplace for digital artists

Daily Signals

Creators AR is a marketplace for digital artists

Creators AR is the first Etsy-like marketplace for people who design and build customisable filters.
Social Media : Retail : Technology
Covid-19: A craft beer created in response to coronavirus

Daily Signals

Covid-19: A craft beer created in response to coronavirus

Otherside Brewing Co has created a new sub-brand inspired by the coronavirus pandemic.
Alcohol : Convenience Culture : Home Entertainment
UK schools introduce free period products

Daily Signals

UK schools introduce free period products

In a bid to combat period poverty, UK students across all primary and secondary schools will now benefit from free sanitary products.
Health : Wellness : Period
The future of work culture could be live-streamed

Daily Signals

The future of work culture could be live-streamed

Public Works is a new project that transforms workplaces into live entertainment.
Media : Digital : Workplace
Hybrid skincare for busy Gen X lifestyles

Daily Signals

Hybrid skincare for busy Gen X lifestyles

Iris&Romeo hopes to streamline beauty consumers’ lives with its collection of ‘do-it-all hybrid’ skincare.
Beauty : Skincare : Miminialism
Thought-starter: Is the future of gaming on the cloud?

Daily Signals

Thought-starter: Is the future of gaming on the cloud?

A new era of gaming is on the horizon, argues Josh Walker, fuelled by big brand data centres, digital communities and on-demand services.
Gaming : Technology : Entertainment
Starbucks trials cups tailored to local recycling

Daily Signals

Starbucks trials cups tailored to local recycling

The global coffee brand is continuing its sustainability drive with the roll-out of greener take-away cups that can be recycled in local facilities.
Drinks : Coffee : Sustainability
Burger King uses AR to troll its rivals

Daily Signals

Burger King uses AR to troll its rivals

By pointing their phone at the ads of Burger King competitors and engulfing the billboards in virtual flames, consumers get a free meal.
Food : Advertising : Loyalty
Thought-starter: Is the future of luxury non-binary?

Daily Signals

Thought-starter: Is the future of luxury non-binary?

The founder and creative director of Paris-based, non-binary store L’Insane on the future luxury consumer, new communities and why the physical sto...
Luxury : Youth : Retail
Thought-starter: Can re-usable packaging appeal to luxury consumers?

Daily Signals

Thought-starter: Can re-usable packaging appeal to luxury consumers?

Beauty and personal care brands are upgrading the eco-friendly element of refillable packaging to be a little more luxurious.
Beauty : Personal Care : Sustainability
Solve champions downloadable fashion

Daily Signals

Solve champions downloadable fashion

Solve, a sustainable fashion brand, has launched a downloadable collection of handbags that consumers can create with pre-owned materials.
Fashion : Design : Sustainability
Thought-starter: Could father-son be a clothing category?

Daily Signals

Thought-starter: Could father-son be a clothing category?

Arman Motlagh, creative director of Unauthorized, discusses how new attitudes to masculinity are creating fresh opportunities for fashion brands an...
Fashion : Youth : Retail
A September issue that sheds light on disability

Daily Signals

A September issue that sheds light on disability

US – Amid growing inclusivity in the fashion industry, Teen Vogue has dedicated its September issue covers to three disabled models.
Youth : Beauty : Fashion
Supreme’s latest collector’s item is the New York Post

Daily Signals

Supreme’s latest collector’s item is the New York Post

The newspaper’s Monday edition, emblazoned with Supreme’s logo, became an instant must-have accessory for streetwear fans.
Fashion : Media : Marketing
Thought-starter: Has the notion of luxury become meaningless?

Daily Signals

Thought-starter: Has the notion of luxury become meaningless?

The concept of luxury is losing its rarity and desirability due to overuse by ordinary brands and services. Strategic research director Sebastien v...
Luxury : Campaigns : Retail
Carlo Ratti imagines our future streets

Daily Signals

Carlo Ratti imagines our future streets

The architecture and design firm has joined forces with Google-owned Sidewalk Labs to create a modular, more adaptable paving system.
Design : Infrastructure : Architecture
Bacardi creates an interactive music video for IGTV

Daily Signals

Bacardi creates an interactive music video for IGTV

US – Following the launch of Instagram’s new long-form video platform IGTV, Bacardi is using co-creation to determine the type of content its follo...
Drinks : Alcohol : Instagram
A casino where your personal data is currency

Daily Signals

A casino where your personal data is currency

An installation at Future Fest 2018 allowed players to exchange personal data for betting chips.
Health : Health Data : GDPR
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