LS:N Global

Daily Signals

Thought-starter: Could father-son be a clothing category?

Arman Motlagh, creative director of Unauthorized, discusses how new attitudes to masculinity are creating fresh opportunities for fashion brands an...

Fashion : Youth : Retail

Daily Signals

A September issue that sheds light on disability

US – Amid growing inclusivity in the fashion industry, Teen Vogue has dedicated its September issue covers to three disabled models.

Youth : Beauty : Fashion

Daily Signals

Supreme’s latest collector’s item is the New York Post

The newspaper’s Monday edition, emblazoned with Supreme’s logo, became an instant must-have accessory for streetwear fans.

Fashion : Media : Marketing

Daily Signals

Thought-starter: Has the notion of luxury become meaningless?

The concept of luxury is losing its rarity and desirability due to overuse by ordinary brands and services. Strategic research director Sebastien v...

Luxury : Campaigns : Retail

Daily Signals

Carlo Ratti imagines our future streets

The architecture and design firm has joined forces with Google-owned Sidewalk Labs to create a modular, more adaptable paving system.

Design : Infrastructure : Architecture

Daily Signals

Bacardi creates an interactive music video for IGTV

US – Following the launch of Instagram’s new long-form video platform IGTV, Bacardi is using co-creation to determine the type of content its follo...

Drinks : Alcohol : Instagram

Daily Signals

A casino where your personal data is currency

An installation at Future Fest 2018 allowed players to exchange personal data for betting chips.

Health : Health Data : GDPR

Big Ideas

Indian beauty consumers favour natural ingredients

India – Distrustful of artificial ingredients, Indian consumers are increasingly interested in the provenance of their beauty products.

Beauty : Wellness : Food

Big Ideas

Citymapper launches a pop-up bus service

London – The brand hopes to use its wealth of data to create a dynamic transport network that reacts to consumer demand.

Transport : Big Data : Civic Brands

Viewpoints

Pegor Papazian: Bazillion Beings

How in the future artificially intelligent systems will become consumers in their own right.

Bazillion Beings : Chat Bots : Artificial Intelligence

Design Directions

Ripple

A wearable support network for people living far away from friends and family.

Ripple : New Bricolage Living : Parenting

Daily Signals

Window to the world

New York – Google is bringing the city’s most iconic window displays to a global audience with interactive virtual reality (VR) displays.

Google : Virtual Reality : 360-degree Visuals

Daily Signals

Luxury Network Evening 2016: Thomas Aske

London – Thomas Aske, co-founder of Black Rock whisky bar, revealed to audiences at our Luxury Network Evening how to create an environment that ma...

Black Rock : Accessible Luxury : Thomas Aske

Daily Signals

Preview: Beyond the Label

Global – Food and drink brands and retailers are fighting the lack of clarity in the industry by offering more information than that normally provi...

Nutrition : Packaging : Transparency

Daily Signals

The Apple of Google’s i

Global – An advert for the latest update of Google Photos mocks Apple users’ inability to expand the native storage on their devices.

Google Android : Aggro-tising : Backlash Brands

Big Ideas

Dirty dishes

Global – About 50% of consumers believe that eating can be as pleasurable as sex, according to a report by Havas Worldwide.

Foodporn : Havas Worldwide : Instagram

Big Ideas

AI advertising

Global – IBM is to introduce artificial intelligence-powered digital adverts.

IBM Watson : Awakening Tech : Artificial Intelligence

Big Ideas

Seeking diversity

US – Parents spend more on brands that feature realistic families in their ad campaigns, according to BabyCenter.

BabyCenter : Johnson & Johnson : All In Advertising

Big Ideas

Split-second impressions

Global – People are browsing their social news feeds faster than ever, giving brands less than a second to make an impression.

Nielsen : Mobile Media : Mimicry Marketing

Big Ideas

On-the-move make-up

Global – Subscription beauty and grooming retailer Birchbox has launched Arrow, its second in-house beauty brand.

Birchbox : Arrow : Athleisure

Big Ideas

Festive shopping

Global – Google has revealed the lessons that can be learned from the 2014 festive shopping period.

Think With Google : Black Friday : Festive Shopping

Big Ideas

Borderless browsing

US – Luxury e-commerce site Orchard Mile has ended the use of tastemakers, leaving customers with the freedom to choose for themselves.

Orchard Mile : Browsing : Designers

Big Ideas

Free-rein fashion

New York – Department store Bergdorf Goodman is giving brands free rein to design their own spaces in its renovated luxury lifestyle space on the s...

Bergdorf Goodman : The Modernist Floor : Luxury Retail

Big Ideas

Brazilian fashion brand brings the Facebook ‘like’ to printed page

Brazilian fast fashion brand C&A has launched a new interactive advertising campaign that enables consumers to ‘like’ products on Facebook throug...

Brazil : C&A : Advertising

Big Ideas

Online fashion retailer offers personalised style advice on Instagram

Zappos hands out free outfit recommendations to Instagram users based on selfies.

Instagram : Marketing : Social Media

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