'Branding'

Down by the river: Sonic posters plug band

Daily Signals

Down by the river: Sonic posters plug band

London – For the release of indie band Dry The River’s debut album, branded content agency Foam created sonic posters that were dotted around the c...
Future Of Music : Future Media Landscapes : Soundscapes
The best of 2011: The top three luxury Seeds of the year

Daily Signals

The best of 2011: The top three luxury Seeds of the year

The best of 2011: The top three luxury Seeds of the year
Dunhill : Fendi : Valentino
Vivian Rosenthal : The virtual pop-up store

Viewpoints

Vivian Rosenthal : The virtual pop-up store

Tronic co-founder Vivian Rosenthal talks about the virtual pop-up. 
Tronic : Vivian Rosenthal : Augmented Reality
Trend shop: The Future Laboratory opens online store

Daily Signals

Trend shop: The Future Laboratory opens online store

Trend shop: The Future Laboratory opens online store
The Future Laboratory : The Future Laboratory Shop : Ecommerce
Denim gets tailor made

Big Ideas

Denim gets tailor made

Denim gets tailor made
Milan : Denim : Jacob Cohën
Damaged goods: Wine company offers faulty labels for less

Daily Signals

Damaged goods: Wine company offers faulty labels for less

Damaged goods: Wine company offers faulty labels for less
Los Angeles : Value : Thrift
The average American 'will be extinct by 2010'

Big Ideas

The average American 'will be extinct by 2010'

The average American ‘will be extinct by 2010’
Community : Racial : Multi-disciplinary
Mobile phones get social

Big Ideas

Mobile phones get social

Mobile phones get social
Mobile : Social Media : Facebook
Shorts stay: Hotel introduces swimwear-vending machine

Daily Signals

Shorts stay: Hotel introduces swimwear-vending machine

Shorts stay: Hotel introduces swimwear-vending machine
Vending Machine : Boardshorts : Swinwear
Box clever: Shipping container tracking

Daily Signals

Box clever: Shipping container tracking

Box clever: Shipping container tracking
Tracking : Shipping Container : Transit
Off-price Retail Strategies

Markets

Off-price Retail Strategies

To counteract the surplus stock resulting from Covid-19 closures and slower spending, brands are innovating with new off-price retail strategies th...
Retail : Pricing : Luxury
Loewe to open Crafted World exhibition in Tokyo

Daily Signals

Loewe to open Crafted World exhibition in Tokyo

Loewe has announced the debut of its first major brand exhibition, Crafted World, which will open in Tokyo in spring 2025.
Luxury : Fashion : Design
Food’s Fashion Strategy

Markets

Food’s Fashion Strategy

Fashion is becoming a lucrative strategy for food, drink and dining brands, leading to new revenue streams, collaborations and highlighting brand v...
Food : Fashion
How are brands tracking emotions to improve their content?

Viewpoints

How are brands tracking emotions to improve their content?

As emotion-tracking becomes more accessible, brands are becoming hungrier to see how the content they are creating is making their customers f...
Digital : Technology : Media
Is personalisation the future of bricks-and-mortar retail?

Viewpoints

Is personalisation the future of bricks-and-mortar retail?

Why consumers will demand ever greater control over the in-store experience.
Retail : Architecture : Digital
Is pollution-free hospitality the future of travel?

Viewpoints

Is pollution-free hospitality the future of travel?

As pollution levels continue to rise, the travel and hospitality industries need to consider how they will respond to increasing consumer concern.
Travel : Hospitality : Pollution
Message to the future

Big Ideas

Message to the future

Belgium – The You have a Jack messaging app enables senders to choose when their messages can be opened.
Messaging : The Immortal Brand : Apps
Limitless literature

Daily Signals

Limitless literature

London – Literature is about to take the next step in its digital evolution thanks to publisher Visual Editions.
Visual Editions : Editions At Play : Digital Literature
Target stages live commercial during awards show

Big Ideas

Target stages live commercial during awards show

Big-box retailer Target set a new precedent for event advertising during the 2015 Grammy Awards by turning away from the hard-sell and giving viewe...
Target : Moremusic : Las Vegas
Alan Moore : How brands can respond to the social revolution

Viewpoints

Alan Moore : How brands can respond to the social revolution

Author Alan Moore talks about how brands can respond to the social revolution.
Alan Moore : Consumers : Brand Involvement
Luxury: Mumbai

Markets

Luxury: Mumbai

Journalist and author Suketu Mehta called Mumbai ‘Maximum City’ for several reasons. With a population density of one million people per square mil...
Mumbai : India : Genesis Luxury
Virtual goods economy explodes in the US

Big Ideas

Virtual goods economy explodes in the US

Virtual goods economy explodes in the US
Virtual Gamers : Virtual : Second Life
New Millennials want Brandtocracies, not broadcasting, online

Big Ideas

New Millennials want Brandtocracies, not broadcasting, online

New Millennials want Brandtocracies, not broadcasting, online
YouthNet : Digital Natives : Internet
Situ Live’s storytelling is augmenting physical retail

Viewpoints

Situ Live’s storytelling is augmenting physical retail

Situ Live’s playhouse is a home-like space where technology, gadgets and exercise equipment are brought to life, giving brands a direct line to sho...
Retail : Technology : Customer Experience
Stakeholder Brands

Micro Trends

Stakeholder Brands

Lifestyle brands, restaurants and fashion retailers are inviting their biggest fans and consumers to become stakeholders, through bonds and click-t...
Bonds : Shares : Investment
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