'Branding'

Mobile phones get social

Big Ideas

Mobile phones get social

Mobile phones get social
Mobile : Social Media : Facebook
Shorts stay: Hotel introduces swimwear-vending machine

Daily Signals

Shorts stay: Hotel introduces swimwear-vending machine

Shorts stay: Hotel introduces swimwear-vending machine
Vending Machine : Boardshorts : Swinwear
Box clever: Shipping container tracking

Daily Signals

Box clever: Shipping container tracking

Box clever: Shipping container tracking
Tracking : Shipping Container : Transit
Five Fashion Activations Taking Olympic Gold

Big Ideas

Five Fashion Activations Taking Olympic Gold

LS:N Global curates the stand-out brand activations from the fashion and luxury industries, as seen at the Paris 2024 Summer Olympics. 
Paris Olympics 2024 : Luxury : Fashion
Future Forecast 2025: Fashion

Micro Trends

Future Forecast 2025: Fashion

In 2025 fashion will become functional and fun, and embrace new retail formats. From collaborations between high-end designers and everyday value b...
Fashion : Sustainability : Luxury
The State of Luxury: South Korea

Markets

The State of Luxury: South Korea

From culturally aware stores to VIP treatment for young male luxurians, all eyes are on South Korea as East Asia’s most exciting luxury ...
Luxury : Retail : Fashion
Loewe to open Crafted World exhibition in Tokyo

Daily Signals

Loewe to open Crafted World exhibition in Tokyo

Loewe has announced the debut of its first major brand exhibition, Crafted World, which will open in Tokyo in spring 2025.
Luxury : Fashion : Design
Food’s Fashion Strategy

Markets

Food’s Fashion Strategy

Fashion is becoming a lucrative strategy for food, drink and dining brands, leading to new revenue streams, collaborations and highlighting brand v...
Food : Fashion
How are brands tracking emotions to improve their content?

Viewpoints

How are brands tracking emotions to improve their content?

As emotion-tracking becomes more accessible, brands are becoming hungrier to see how the content they are creating is making their customers f...
Digital : Technology : Media
Is personalisation the future of bricks-and-mortar retail?

Viewpoints

Is personalisation the future of bricks-and-mortar retail?

Why consumers will demand ever greater control over the in-store experience.
Retail : Architecture : Digital
Is pollution-free hospitality the future of travel?

Viewpoints

Is pollution-free hospitality the future of travel?

As pollution levels continue to rise, the travel and hospitality industries need to consider how they will respond to increasing consumer concern.
Travel : Hospitality : Pollution
Message to the future

Big Ideas

Message to the future

Belgium – The You have a Jack messaging app enables senders to choose when their messages can be opened.
Messaging : The Immortal Brand : Apps
Limitless literature

Daily Signals

Limitless literature

London – Literature is about to take the next step in its digital evolution thanks to publisher Visual Editions.
Visual Editions : Editions At Play : Digital Literature
Target stages live commercial during awards show

Big Ideas

Target stages live commercial during awards show

Big-box retailer Target set a new precedent for event advertising during the 2015 Grammy Awards by turning away from the hard-sell and giving viewe...
Target : Moremusic : Las Vegas
Alan Moore : How brands can respond to the social revolution

Viewpoints

Alan Moore : How brands can respond to the social revolution

Author Alan Moore talks about how brands can respond to the social revolution.
Alan Moore : Consumers : Brand Involvement
Luxury: Mumbai

Markets

Luxury: Mumbai

Journalist and author Suketu Mehta called Mumbai ‘Maximum City’ for several reasons. With a population density of one million people per square mil...
Mumbai : India : Genesis Luxury
Virtual goods economy explodes in the US

Big Ideas

Virtual goods economy explodes in the US

Virtual goods economy explodes in the US
Virtual Gamers : Virtual : Second Life
New Millennials want Brandtocracies, not broadcasting, online

Big Ideas

New Millennials want Brandtocracies, not broadcasting, online

New Millennials want Brandtocracies, not broadcasting, online
YouthNet : Digital Natives : Internet
Freesumerism

Macro Trends

Freesumerism

As the cost of everything tends towards zero, the growing trend for Freesumerism is seeing the notion of value undergoing a major shift. Smart bran...
Free : Consumerism : Buying
The State of Luxury: USA

Markets

The State of Luxury: USA

The US maintains its position as the world’s biggest luxury market, but disruption from discounters, failing malls and Made in America have chang...
Luxury : E-Commerce : Retail
Copenhagen Fashion Summit 2017: Top five take-outs

Big Ideas

Copenhagen Fashion Summit 2017: Top five take-outs

The summit served as a call to action for the fashion industry.
Fashion : Retail : Luxury
R/GA predicts brand pivot from SEO to ASO to optimise AI-driven search

Daily Signals

R/GA predicts brand pivot from SEO to ASO to optimise AI-driven search

As generative AI reshapes how consumers access information, advertising giant R/GA is helping brands increase their visibility with a new AI Search...
Technology : Retail : AI
Stat: Convenient online shopping lacks excitement and discovery

Daily Signals

Stat: Convenient online shopping lacks excitement and discovery

While online shopping offers ease, most consumers say it lacks excitement, according to a global survey by Criteo.
Retail : Discovery : E-commerce
Skincare specialist The Ordinary sells eggs in food price protest

Daily Signals

Skincare specialist The Ordinary sells eggs in food price protest

Skincare label The Ordinary teamed up with US art collective MSCHF to sell cartons of eggs for just £2.66 ($3.37, €3.13) per dozen as a reaction to...
Beauty
Stat: Value and trust drive consumers to permanently switch to store brands

Daily Signals

Stat: Value and trust drive consumers to permanently switch to store brands

A new report from Bazaarvoice reveals a significant shift in consumer behaviour, with 57% of respondents permanently switching to store or cheaper ...
Retail : Food Shop : Food And Drink
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