'Branding'

Future Forecast 2025: Fashion

Micro Trends

Future Forecast 2025: Fashion

In 2025 fashion will become functional and fun, and embrace new retail formats. From collaborations between high-end designers and everyday value b...
Fashion : Sustainability : Luxury
The State of Luxury: South Korea

Markets

The State of Luxury: South Korea

From culturally aware stores to VIP treatment for young male luxurians, all eyes are on South Korea as East Asia’s most exciting luxury ...
Luxury : Retail : Fashion
Stat: Convenient online shopping lacks excitement and discovery

Daily Signals

Stat: Convenient online shopping lacks excitement and discovery

While online shopping offers ease, most consumers say it lacks excitement, according to a global survey by Criteo.
Retail : Discovery : E-commerce
Skincare specialist The Ordinary sells eggs in food price protest

Daily Signals

Skincare specialist The Ordinary sells eggs in food price protest

Skincare label The Ordinary teamed up with US art collective MSCHF to sell cartons of eggs for just £2.66 ($3.37, €3.13) per dozen as a reaction to...
Beauty
Stat: Value and trust drive consumers to permanently switch to store brands

Daily Signals

Stat: Value and trust drive consumers to permanently switch to store brands

A new report from Bazaarvoice reveals a significant shift in consumer behaviour, with 57% of respondents permanently switching to store or cheaper ...
Retail : Food Shop : Food And Drink
Wall’s Solar Priceboard keeps ice cream frozen during power outages

Daily Signals

Wall’s Solar Priceboard keeps ice cream frozen during power outages

In an innovative move to tackle Pakistan’s frequent power outages, ice cream brand Wall’s, in collaboration with creative agency LOLA MullenLowe, h...
Sustainability : Food & Drink : Climate Change
MaxMara’s Fluffy Residence Experience opens in London

Daily Signals

MaxMara’s Fluffy Residence Experience opens in London

Italian fashion powerhouse MaxMara is bringing its whimsical haven The Fluffy Residence to London’s Covent Garden from 16 to 26 December 2023, show...
Retail : Max Mara : Immersive Advertising
Ballantine’s is courting damp drinkers with this whisky-inspired sriracha sauce

Daily Signals

Ballantine’s is courting damp drinkers with this whisky-inspired sriracha sauce

Renowned Wu-Tang Clan frontman RZA has joined forces with Ballantine’s and Flying Goose to introduce a limited-edition sriracha sauce in November 2...
Food : Drink : Youth
Stat: Brands are neglecting Gen X on social media

Daily Signals

Stat: Brands are neglecting Gen X on social media

According to a report published in September 2023 by media agency Wavemaker, influencer marketing campaigns largely ignore Gen X, despite 92% of 45...
Media : Society : Advertising
South African designer Wanda Lephoto and cider specialist Savanna introduce Dry Goods

Daily Signals

South African designer Wanda Lephoto and cider specialist Savanna introduce Dry Goods

Cider brand Savanna has called on South African designer Wanda Lephoto to create Dry Goods, a limited-edition collection of waterproof apparel imag...
Fashion : Food & Drink : Cider
Zara and Wallpaper* join forces to create offbeat travel guides

Daily Signals

Zara and Wallpaper* join forces to create offbeat travel guides

Curated by Wallpaper* and Zara, Where To Now travel guides prompt travellers to explore five offbeat destinations and indulge in slow-paced locavor...
Luxury : Travel & Hospitality : Fashion
Jacquemus takes over Paris department store

Daily Signals

Jacquemus takes over Paris department store

French fashion brand Jacquemus has been given free rein over the iconic Galeries Lafayette Haussmann department store in Paris to showcase its late...
Luxury : Fashion : Retail
How to Curb Clothing Consumption?

Viewpoints

How to Curb Clothing Consumption?

Journalist, lecturer and sustainability adviser Olivia Pinnock explores the need for de-growth in the fashion industry.
Fashion : Sustainability : Society
WWF urges UK PM to make nature a stakeholder

Daily Signals

WWF urges UK PM to make nature a stakeholder

The World Wildlife Fund has pressed the UK prime minister Rishi Sunak to lead negotiations at December’s UN Biodiversity Summit (CBD COP15) in Mont...
Sustainability : Society : Finance
Stat: British Gen Z are breaking away from drinking culture

Daily Signals

Stat: British Gen Z are breaking away from drinking culture

Fewer Gen Z are engaging with the UK’s notoriously heavy drinking culture, according to a recent report.
Youth : Health & Wellness : Society
RCVRY, a cannabis brand designed for gamers

Daily Signals

RCVRY, a cannabis brand designed for gamers

RCVRY is creating synergy between the gaming and cannabis communities.
Society : Media & Entertainment : Youth
Maybelline targets hyper-casual Gen Z gamers

Daily Signals

Maybelline targets hyper-casual Gen Z gamers

The cosmetics giant is partnering with mobile video game developer Zynga to launch in-app mobile games for casual players.
Beauty : Youth : Metaverse
Harmay beauty serves up hospitality

Daily Signals

Harmay beauty serves up hospitality

Harmay, the Chinese beauty brand known for its experiential retail locations, is entering the world of hospitality.
Retail : Beauty : Design
This hotel rebranding drives down-to-earth luxury

Daily Signals

This hotel rebranding drives down-to-earth luxury

Overlooking Central Park, on a street that is commonly referred to as Billionaire’s Row, the Park Lane Hotel has a new brand identity that takes in...
Society
Touchland positions hand sanitiser as provocative

Daily Signals

Touchland positions hand sanitiser as provocative

Responding to the desire for physical touch in the inter-Covid period, hand sanitiser brand Touchland is taking a subversive approach to marketing ...
Health & Wellness : Youth : Society
Everdaily’s all-purpose solution simplifies sustainable cleaning

Daily Signals

Everdaily’s all-purpose solution simplifies sustainable cleaning

Responding to the wastefulness of the cleaning product industry, home cleaner brand Everdaily is empowering consumers with a sustainable all-in-one...
Sustainability : Society : Health & Wellness
 Ning streetwear appeals to China’s patriotic youth

Daily Signals

Ning streetwear appeals to China’s patriotic youth

In response to a growing interest in cultural identity among young people in China, Ning is a luxury streetwear brand celebrating ancient tradition...
Retail : Fashion : Youth
Poolside FM’s leisure-enhancing suncream

Daily Signals

Poolside FM’s leisure-enhancing suncream

Online radio station Poolside FM is expanding its summer-centric offering by launching a nostalgic suncream line.
Beauty : Health And Wellness : Radio
Ancestral Beauty

Micro Trends

Ancestral Beauty

Beauty brands are taking ownership of heritage through the revival of ancestral rituals and ingredients that celebrate – not appropriate – their cu...
Beauty : Society : Culture
Thought-starter: What’s next for specialist food and drink?

Daily Signals

Thought-starter: What’s next for specialist food and drink?

At the Summer Fancy Food Show, experimental flavours, cross-category combinations and better-for-you creations led the specialist products on display.
Food : Drink : Fancy Food Show 2019
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