'Branding'

Archie Wilkinson: Pavegen

Viewpoints

Archie Wilkinson: Pavegen

How their technology is making retail both more sustainable and more interactive.
Pavegen : Phygital : Retail
Live beauty

Big Ideas

Live beauty

China – Two thirds of beauty brands have adopted live streaming as a way to reach Chinese consumers.
Live-streamers Tribe : Live-streaming : Retail
Bidding on luxury

Big Ideas

Bidding on luxury

Global – Ebay is expanding in the luxury sector with a new bespoke retail experience that offers shoppable curated spaces.
Ebay : Revalation Brands : Architectural Digest
Absolut-ely accessible art

Daily Signals

Absolut-ely accessible art

US – Absolut is launching a US version of its e-commerce platform designed to make art-collecting more accessible to all.
Absolut Art : Museum Market : E-commerce
Preview: Brand Educators

Daily Signals

Preview: Brand Educators

Global – Long Near brands are investing in higher education to position themselves as life-long partners to consumers.
The Learning Economy : Education : The Immortal Brand
Info-encers

Big Ideas

Info-encers

US – Condé Nast is using IBM’s super-computer to assist brands with their campaign-building.
Condé Nast : Influencer Marketing : IBM Watson
Comforting clothing

Daily Signals

Comforting clothing

Global – Clothing brand Uniqlo’s new global ad campaign focuses on our emotional response to clothes by asking ‘Why do we get dressed?’
Uniqlo : The E-motional Economy : Droga5
Emily Forbes: Seenit

Viewpoints

Emily Forbes: Seenit

How brands can use the power of the crowd to find authentic, front-line content.
Seenit : Emily Forbes : Citizen Journalism
Winter warmer

Daily Signals

Winter warmer

London – Burberry’s interactive Christmas billboard in Piccadilly Circus enables passers-by to design and view a personalised heritage scarf using ...
Burberry : DreamWorks : Billboards
Film for the future

Daily Signals

Film for the future

Los Angeles – Louis XIII Cognac has commissioned a film starring John Malkovich that won’t be released for 100 years.
Hundred Year Thinking : Immortal Brands : The Age Of The Long Near
Transforming cities: Culture Inc

Viewpoints

Transforming cities: Culture Inc

Brands are leading the way in the cultural bricolage of urban regeneration today.
New Bricolage Living : Revelation Brands : Cities
Fuel for thought

Big Ideas

Fuel for thought

US – Toyota is tackling its doubters head on with a new online video series.
Toyota Mirai : Fueled By Everything : Droga5
Millennials take a different approach in their pursuit of happiness

Big Ideas

Millennials take a different approach in their pursuit of happiness

A study by marketing insights agency ZenithOptimedia has revealed that Millennials look for happiness in different places from Baby Boomers and G...
Millennials : Happiness : The Sharded Self
Barcardi launches YouTube channel for at-home mixologists

Big Ideas

Barcardi launches YouTube channel for at-home mixologists

Drinks brand Bacardi has launched two digital platforms to share their cocktail expertise with consumers.
Cocktails : DIY : YouTube
Move over luxurians, meet the mass-affluent HENRYs

Big Ideas

Move over luxurians, meet the mass-affluent HENRYs

Move over luxurians, meet the mass-affluent HENRYs
Affordable Luxury : Not Rich Yet : High Earners
Social Media Futures Webinar

Viewpoints

Social Media Futures Webinar

Social Media Futures Webinar
LS:N Global : Webinar : Lucie Greene
Amber Atherton : Tapping luxury Millennial networks

Viewpoints

Amber Atherton : Tapping luxury Millennial networks

MyFlashTrash founder Amber Atherton talks about tapping luxury millennial networks. 
Social Media : MyFlashTrash : Amber Atherton
FT Business of Luxury Conference 2013 Preview

Big Ideas

FT Business of Luxury Conference 2013 Preview

The champagne is chilling in Vienna as the great and the good of the luxury world prepare to descend on the Austrian city for the Financial Times’ ...
Luxury : Everyday Luxury : Mo‘t Hennessy
Chinese Travel & Hospitalitylers attract brands to Thailand

Big Ideas

Chinese Travel & Hospitalitylers attract brands to Thailand

Chinese Travel & Hospitalitylers attract brands to Thailand
Thailand : Bangko : Central Embassy
Denim brands appeal to luxury consumer

Big Ideas

Denim brands appeal to luxury consumer

Denim brands appeal to luxury consumer
Denim : Fabrics : Tencel
History of an icon: Book tells Ikea’s story

Daily Signals

History of an icon: Book tells Ikea’s story

History of an icon: Book tells Ikea’s story
Ikea : Sweden : Book
Topsy-turvy: Chinese luxury turned on its head

Daily Signals

Topsy-turvy: Chinese luxury turned on its head

Topsy-turvy: Chinese luxury turned on its head
Hermès : Shang Xia : Localisation
Localisation, Indo-vation

Big Ideas

Localisation, Indo-vation

Localisation, Indo-vation
Localisation : Indo-vation : India
Trust in online friends falls

Big Ideas

Trust in online friends falls

Trust in online friends falls
Trust Barometer : Edelman : Advertising Age
Luxury brands to embrace technology and social media

Big Ideas

Luxury brands to embrace technology and social media

Luxury brands to embrace technology and social media
TechoLuxury : IHT Luxury : Suzy Menkes
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