LS:N Global

Daily Signals

Seed educates its wellness influencers

The microbiome-based supplement brand has launched an education platform that requires influencer partners to learn about the products they promote.

Health : Wellness : Social Media

Viewpoints

Will women soon power India’s economy?

Greater access to education, the internet and other cultures is placing India’s young women in the economic driving seat.

Retail : Female Futures : Digital

Markets

Conscious Tourism Market

Brands are increasingly using travel to promote inclusivity and sustainability, especially in emerging economies.

Travel : Hospitality : Community

Big Ideas

Pollution capitals: Paris

Paris – With around 48,000 premature deaths a year attributed to air pollution by France’s public health authority, the problem is becoming increas...

Technology : Digital : Health

Daily Signals

TK Maxx criticises its own stores in a new campaign

UK – The ad takes an honest approach to communicate the trade-off between price and retail experience.

Retail : Fashion : Advertising

Daily Signals

Sleepless dreaming

US – Mattress retailer Casper has launched a new campaign aimed at late night insomniacs.

Casper : Sleep : Campaign

Viewpoints

Archie Wilkinson: Pavegen

How their technology is making retail both more sustainable and more interactive.

Pavegen : Phygital : Retail

Big Ideas

Live beauty

China – Two thirds of beauty brands have adopted live streaming as a way to reach Chinese consumers.

Live-streamers Tribe : Live-streaming : Retail

Big Ideas

Bidding on luxury

Global – Ebay is expanding in the luxury sector with a new bespoke retail experience that offers shoppable curated spaces.

Ebay : Revalation Brands : Architectural Digest

Daily Signals

Absolut-ely accessible art

US – Absolut is launching a US version of its e-commerce platform designed to make art-collecting more accessible to all.

Absolut Art : Museum Market : E-commerce

Daily Signals

Preview: Brand Educators

Global – Long Near brands are investing in higher education to position themselves as life-long partners to consumers.

The Learning Economy : Education : The Immortal Brand

Big Ideas

Info-encers

US – Condé Nast is using IBM’s super-computer to assist brands with their campaign-building.

Condé Nast : Influencer Marketing : IBM Watson

Daily Signals

Comforting clothing

Global – Clothing brand Uniqlo’s new global ad campaign focuses on our emotional response to clothes by asking ‘Why do we get dressed?’

Uniqlo : The E-motional Economy : Droga5

Viewpoints

Emily Forbes: Seenit

How brands can use the power of the crowd to find authentic, front-line content.

Seenit : Emily Forbes : Citizen Journalism

Daily Signals

Winter warmer

London – Burberry’s interactive Christmas billboard in Piccadilly Circus enables passers-by to design and view a personalised heritage scarf using ...

Burberry : DreamWorks : Billboards

Daily Signals

Film for the future

Los Angeles – Louis XIII Cognac has commissioned a film starring John Malkovich that won’t be released for 100 years.

Hundred Year Thinking : Immortal Brands : The Age Of The Long Near

Viewpoints

Transforming cities: Culture Inc

Brands are leading the way in the cultural bricolage of urban regeneration today.

New Bricolage Living : Revelation Brands : Cities

Big Ideas

Fuel for thought

US – Toyota is tackling its doubters head on with a new online video series.

Toyota Mirai : Fueled By Everything : Droga5

Big Ideas

Millennials take a different approach in their pursuit of happiness

A study by marketing insights agency ZenithOptimedia has revealed that Millennials look for happiness in different places from Baby Boomers and G...

Millennials : Happiness : The Sharded Self

Big Ideas

Barcardi launches YouTube channel for at-home mixologists

Drinks brand Bacardi has launched two digital platforms to share their cocktail expertise with consumers.

Cocktails : DIY : YouTube

Big Ideas

Move over luxurians, meet the mass-affluent HENRYs

Affordable Luxury : Not Rich Yet : High Earners

Viewpoints

Social Media Futures Webinar

LS:N Global : Webinar : Lucie Greene

Viewpoints

Amber Atherton : Tapping luxury Millennial networks

MyFlashTrash founder Amber Atherton talks about tapping luxury millennial networks.

Social Media : MyFlashTrash : Amber Atherton

Big Ideas

FT Business of Luxury Conference 2013 Preview

The champagne is chilling in Vienna as the great and the good of the luxury world prepare to descend on the Austrian city for the Financial Times’ ...

Luxury : Everyday Luxury : Mo‘t Hennessy

Big Ideas

Chinese Travel & Hospitalitylers attract brands to Thailand

Thailand : Bangko : Central Embassy

'Branding' Sort By Relevance Most Recent

'Branding'
Sort By

Relevance

Most Recent