'Branding'

Denim brands appeal to luxury consumer

Big Ideas

Denim brands appeal to luxury consumer

Denim brands appeal to luxury consumer
Denim : Fabrics : Tencel
History of an icon: Book tells Ikea’s story

Daily Signals

History of an icon: Book tells Ikea’s story

History of an icon: Book tells Ikea’s story
Ikea : Sweden : Book
Topsy-turvy: Chinese luxury turned on its head

Daily Signals

Topsy-turvy: Chinese luxury turned on its head

Topsy-turvy: Chinese luxury turned on its head
Hermès : Shang Xia : Localisation
Localisation, Indo-vation

Big Ideas

Localisation, Indo-vation

Localisation, Indo-vation
Localisation : Indo-vation : India
Trust in online friends falls

Big Ideas

Trust in online friends falls

Trust in online friends falls
Trust Barometer : Edelman : Advertising Age
Luxury brands to embrace technology and social media

Big Ideas

Luxury brands to embrace technology and social media

Luxury brands to embrace technology and social media
TechoLuxury : IHT Luxury : Suzy Menkes
Turning Japanese: Curated store-within-a-store launches

Daily Signals

Turning Japanese: Curated store-within-a-store launches

Turning Japanese: Curated store-within-a-store launches
London : Japan : Japanese
A fine bouquet: New flagship store blooms

Daily Signals

A fine bouquet: New flagship store blooms

A fine bouquet: New flagship store blooms
Camper : Retail : Flowers
Out of this world: GPS application puts Travel & Hospitalityodge on the map

Daily Signals

Out of this world: GPS application puts Travel & Hospitalityodge on the map

Out of this world: GPS application puts Travel & Hospitalityodge on the map
GPS App : Travelodge : Ibooker
Fantasy retail: Surreal pop-up inside department store

Daily Signals

Fantasy retail: Surreal pop-up inside department store

Fantasy retail: Surreal pop-up inside department store
Surreal Pop Up : Fantasy Retail : Shop Within A Shop
The State of Luxury: USA

Markets

The State of Luxury: USA

The US maintains its position as the world’s biggest luxury market, but disruption from discounters, failing malls and Made in America have chang...
Luxury : E-Commerce : Retail
Copenhagen Fashion Summit 2017: Top five take-outs

Big Ideas

Copenhagen Fashion Summit 2017: Top five take-outs

The summit served as a call to action for the fashion industry.
Fashion : Retail : Luxury
Microbes will make manufacturing transparent

Viewpoints

Microbes will make manufacturing transparent

Dr Jessica Green, CEO and co-founder of Phylagen, on using microbiomes to verify brands’ ethical manufacturing practices.
Fashion : Supply Chain : Transparency
Blockchain Fashion

Micro Trends

Blockchain Fashion

While blockchain’s use in fashion has typically been for transparency, a new wave of brands are recognising its potential to empower both creatives...
Fashion : Blockchain : Design
Safety in Sound

Micro Trends

Safety in Sound

From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential of sound t...
Auto : Product Design : Technology
Phil Libin : From technology to lifestyle

Viewpoints

Phil Libin : From technology to lifestyle

Evernote CEO Phil Libin talks about turning a technology brand into a lifestyle brand. 
Technology : Lifestyle : Nike
F-Commerce

Micro Trends

F-Commerce

Online retailers are opening store fronts on Facebook, enabling visitors to buy, like and share items with friends. Brands are using the social fea...
Gaming : Exchange : Store Credits
Freesumerism

Macro Trends

Freesumerism

As the cost of everything tends towards zero, the growing trend for Freesumerism is seeing the notion of value undergoing a major shift. Smart bran...
Free : Consumerism : Buying
Stat: Misogyny on social media is driving Gen Z women offline

Daily Signals

Stat: Misogyny on social media is driving Gen Z women offline

Misogyny on social media is taking a toll on Gen Z, with 37% of young people in the UK saying exposure to harmful content has negatively affected t...
Pop-culture & Media : Society : Health & Wellness
Revolve’s shoppable gaming app Bellemint is expanding globally

Daily Signals

Revolve’s shoppable gaming app Bellemint is expanding globally

Revolve is taking its shoppable styling game Bellemint worldwide. Launched in the US in October 2023, the app is now available globally, tapping in...
Fashion : Pop-culture & Media : Technology
Stat: WARC report reveals markets are overlooking single-person households

Daily Signals

Stat: WARC report reveals markets are overlooking single-person households

The Marketer’s Toolkit 2025 by WARC has identified the key trends and challenges poised to shape advertising strategies in the coming year.
Marketing : Identities : Society
Shopify partners with Roblox to boost in-game commerce

Daily Signals

Shopify partners with Roblox to boost in-game commerce

Shopify has announced a new partnership with gaming platform Roblox, marking its first commercial integration.
Retail : Technology : Roblox
Beavertown Brewery and CALM launch mental health awareness crisps

Daily Signals

Beavertown Brewery and CALM launch mental health awareness crisps

British brewery Beavertown has joined forces with the Campaign Against Living Miserably (CALM) to introduce a unique initiative.
Food : Drink : Wellbeing
Vogue Business hosts first ever Fashion Futures event

Daily Signals

Vogue Business hosts first ever Fashion Futures event

The inaugural Vogue Business Fashion Futures event, held at The Design Museum in London on 28 November, brought together brand executives, start-up...
Fashion : Vogue : Vogue Business
Stat: Africa has the potential to become a world leader in the fashion industry

Daily Signals

Stat: Africa has the potential to become a world leader in the fashion industry

A new report from Unesco suggests that Africa has the potential to become a world leader in the fashion industry.
Fashion : Luxury : African Fashion
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