'Branding'

Adidas’ Confirmed is storytelling for sneakerheads

Daily Signals

Adidas’ Confirmed is storytelling for sneakerheads

Adidas has relaunched its sneaker app with a greater focus on community, creativity and storytelling.
Technology : Retail : Community Commerce
Culinary candy that’s calorie-transparent

Daily Signals

Culinary candy that’s calorie-transparent

Direct-to-consumer confectionery brand Behave aims to re-invent sweet snacking by creating chef-crafted gummy bears made from natural ingredients.
Food : Health : Sugar
VSCO gives a platform to moments of black joy

Daily Signals

VSCO gives a platform to moments of black joy

Photography app VSCO has launched #BlackJoyMatters, a new initiative that aims to empower black creatives.
Media And Entertainment : Technology : Society
Estée Lauder brings AI skin advisory to WhatsApp

Daily Signals

Estée Lauder brings AI skin advisory to WhatsApp

The beauty brand has become the first major firm to launch a skincare experience on WhatsApp.
Beauty : Retail : Artificial Intelligence
Lumi ID uses QR codes to simplify eco-logistics

Daily Signals

Lumi ID uses QR codes to simplify eco-logistics

The QR-enabled service allows brands to be transparent about the sustainability of their delivery services.
Technology : Alternative Packaging : Sustainability
Adidas gives amateur football teams an unfair advantage

Daily Signals

Adidas gives amateur football teams an unfair advantage

Adidas recently launched a marketing campaign for its Predator 20+ Mutator shoes, offering footballers the chance to Rent a Pred through a dedicate...
Society : Fashion : Adidas
Tempo by Hilton courts itinerant wellness fanatics

Daily Signals

Tempo by Hilton courts itinerant wellness fanatics

Hilton is moving into the lifestyle space with its Tempo hotel concept, designed to serve travellers seeking a stay that matches their ambition.
Luxury : Hospitality : Wellness
Uzza embraces vertically integrated inclusivity

Daily Signals

Uzza embraces vertically integrated inclusivity

Barcelona – A diverse business model is integral to the new skincare brand’s ethos.
Beauty : Advertising : Media
Patagonia makes unwearable clothing wearable again

Daily Signals

Patagonia makes unwearable clothing wearable again

ReCrafted is a new fashion line made from garments that would otherwise have gone to landfill.
Fashion : Sustainability : Patagonia
Shackleton Whisky is encouraging off-grid adventures

Daily Signals

Shackleton Whisky is encouraging off-grid adventures

The premium whisky has created an interactive map urging the public to undertake a digital detox.
Drinks : Travel : Leisure
Packaging that contributes positively to the biosphere

Daily Signals

Packaging that contributes positively to the biosphere

Natural skincare brand Haeckels has launched biodegradable packaging for selected products.
Beauty : Sustainability : Packaging
Color&Co transforms at-home hair colouring

Daily Signals

Color&Co transforms at-home hair colouring

L’Oreal has launched a new brand offering a personalised at-home hair colour experience.
Beauty : Haircare : Digital
Coca-Cola launches mixers for dark spirits

Daily Signals

Coca-Cola launches mixers for dark spirits

The brand has created four distinctive mixers designed specifically to be paired with dark spirits.
Drink : Spirits : Flavour
Thought-starter: Why is restaurant-first hospitality flourishing?

Daily Signals

Thought-starter: Why is restaurant-first hospitality flourishing?

Chefs are venturing into high-end hospitality, opening B&Bs that promise not only Michelin star-worthy food but immersion into their foodie worlds.
Food : Hospitality : Outdoors
Thought-starter: Will K-beauty take over in the West?

Daily Signals

Thought-starter: Will K-beauty take over in the West?

K-beauty retailers are transforming from importers of goods to skincare brands in their own right, says Daniela Walker, with private-label launches...
Beauty : Korea
Gentle Monster releases a series of sci-fi chapters

Daily Signals

Gentle Monster releases a series of sci-fi chapters

The luxury eyewear brand is exploring a future in which reality and fantasy coincide.
Retail : Luxury : Advertising
Apple’s credit card prioritises simplicity, transparency and privacy

Daily Signals

Apple’s credit card prioritises simplicity, transparency and privacy

The technology company has announced a first-of-its-kind of credit card that builds on the success of Apple Pay.
Finance : Technology : FinTech
A colourful identity for menstruation

Daily Signals

A colourful identity for menstruation

Clashing colours and textures are juxtaposed in Nixit’s new brand identity and packaging.
Wellness : Health : Sustainability
Diesel’s Side:Biz allows consumers to sell its designs

Daily Signals

Diesel’s Side:Biz allows consumers to sell its designs

The brand's new e-commerce initiative enables Diesel followers to open their own digital shops selling Diesel products.
Fashion : Retail : Digital
Thought-starter: How mainstream media is ignoring the asexual community

Daily Signals

Thought-starter: How mainstream media is ignoring the asexual community

At a time of greater inclusivity, asexual people remain invisible in Western culture. Michael Paramo, founder of The Asexual, asks what media and e...
Relationships : Media : Entertainment
Chanel’s newest store is a workshop for experiential beauty

Daily Signals

Chanel’s newest store is a workshop for experiential beauty

The luxury house has opened Atelier Beauté Chanel, a permanent space that encourages customers to play rather than shop.
Beauty : Retail : Customer Experience
Thought-starter: How will retailers flourish in Africa’s e-commerce boom?

Daily Signals

Thought-starter: How will retailers flourish in Africa’s e-commerce boom?

Increased internet access and a booming youth population are driving the continent’s unique and burgeoning online retail market, says foresight wri...
Africa : Retail : E-commerce
A skincare range for men of colour

Daily Signals

A skincare range for men of colour

Ceylon is creating products that address the skin nuances of the underserved men’s beauty market.
Beauty : Inclusivity : New Masculinity
Facebook enters the world of retail with Macy's pop-ups

Daily Signals

Facebook enters the world of retail with Macy's pop-ups

The social network is opening a number of physical pop-ups in Macy’s stores around the US.
Retail : Facebook : Pop-up Store
Healthy snacks with a surrealist aesthetic

Daily Signals

Healthy snacks with a surrealist aesthetic

Dada Daily is a new snack brand with an art-inspired aesthetic that injects creativity into healthy eating.
Food : Design : Health
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