LS:N Global

Daily Signals

Thought-starter: How can luxury brands win local Chinese custom?

Chinese luxury consumers are swapping global names for regional nuances, giving brands a new, hyper-local challenge, says Nick Cakebread, founder o...

Luxury : China : Hyper-Local

Big Ideas

The dangers of tech brands usurping government

Lucie Greene, the worldwide director of the Innovation Group at J Walter Thompson, outlines the consequences of Big Tech's encroachment into the ci...

Technology : Retail : Mobility

Daily Signals

New music video from The xx doubles as Calvin Klein ad

Global – At almost seven minutes long, the short film features the brand’s products and models.

Advertising : Fashion : Media

Big Ideas

Several fashion brands linked to polluting factories

Global – Brands including H&M, Zara and ASOS have been named in a new report from the Changing Markets Foundation.

Fashion : Sustainability : Retail

Big Ideas

How sustainable is fashion right now?

Copenhagen – The Global Fashion Agenda and The Boston Consulting Group have partnered to launch the first 'Pulse of the Fashion Industry' report.

Retail : Sustainability : Fashion

Big Ideas

Support network

UK – Marks & Spencer has launched the Frazzled Cafe as a space to support mental health.

Marks & Spencer : Civic Brands : Mental Health

Big Ideas

Cleaning up their act

France – Procter & Gamble will launch the world’s first recyclable shampoo bottle made using recycled beach plastic.

Procter & Gamble : Whole-system Thinking : Head & Shoulders

Viewpoints

Christine Pausewang: Biocol Labs

Why the brand transitioned from the pharmaceutical to the wellness market.

Biocol Labs : Wellness : Whole-System Thinking

Big Ideas

Immersive browsing

US – Oculus has announced an immersive virtual reality internet browser.

Oculus Rift : Virtual Reality : Facebook

Daily Signals

Eco-warriors

California – Patagonia has released a documentary to promote its new food business that examines environmental responsibility.

Patagonia : Patagonia Provisions : Branded Content

Viewpoints

Helen McGee: 3INA

How the start-up brought its philosophy of real, accessible beauty to life.

3INA : Beauty : Creativity

Viewpoints

DVTK: OKgrl

Why in the future you won’t be able to tell the difference between e-commerce sites and fashion editorials.

DVTK : Gen Viz : Visual Interactivity

Viewpoints

Troy Collins: Endource

How personalised content can be used to differentiate e-commerce from physical retail.

Troy Collins : Endource : Content Curation

Big Ideas

Red carpet campaigners

US – L’Oréal Paris encouraged women at this year’s Golden Globes to use the opportunity to speak about women’s rights.

L'Oreal Paris : #WorthSaying : Beauty

Big Ideas

Advertising on the go

Global – Travellers will soon be able to sell the blank space on their luggage to advertisers in exchange for baggage vouchers thanks to Orion Trav...

Orion Travel Tech : Advertising : Personal Luggage

Big Ideas

A promise kept

Global – McDonald’s has rallied some of the world’s biggest brands to help raise money for the migrant aid crisis.

United Nations : World Food Programme : McDonald's

Big Ideas

Take a shot

Europe – Lager brand Amsterdam has launched a new 237ml can for drinking on the go.

Amsterdam Navigator : Packaging : Beer Shot

Big Ideas

Stay ’n’ shop

Chicago – Virgin Hotels’ Gap concierge service means guests won’t ever be caught short of clothes when travelling.

Virgin Hotels : GAP : Concierge

Big Ideas

Tipping point

Cannes Lions 2015 – Advertisers have yet to capitalise on the lucrative female consumer market, according to Bec Brideson, founder of Global ...

Cannes Lions 2015 : Bec Brideson : Global Marketing Women

Daily Signals

Generation game

Connecticut – Billed as the battery that’s ‘there when you need it most’, Duracell tested this promise to its limit on an epic adventure to one of ...

Connecticut : Duracell : North America

Big Ideas

Taken for a ride

Los Angeles – Earlier this month Uber passengers were treated to the exclusive launch of Britney Spears’ latest single before anyone else.

Uber : Britney Spears : Pretty Girls

Big Ideas

The smart toy that uses IBM Watson to power its thinking

CogniToys is a new brand of internet-connected smart toys that can hold intelligent conversations with a child, and adapt and grow as the child does.

IBM Watson : Toys : Gen I

Big Ideas

Brands work on new sustainable platform for Millennials

Collectively.org is a new platform on sustainability geared towards motivating Millennials to action.

The Anarconomy Decade : Unilever : Brandstanding

Viewpoints

Gary Card : Retail theatre design

Designer and illustrator Gary Card talks about retail theatre design.

Retail Theatre : Designer : Set Design

Big Ideas

Adidas gains ground on Nike in Chinese market

Adidas : China : Nike

'Branding' Sort By Relevance Most Recent

'Branding'
Sort By

Relevance

Most Recent