LS:N Global

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, su...

Marriage : Sustainability : Youth

Design Directions

Uni-forms

For millennial men luxury no longer has to mean hand-crafted and rough-hewn. Instead they are seeking the functional and simplified, and rejecting ...

Luxury : Masculinity : Utility

Macro Trends

The Athena Woman

Meet the modern woman. Educated. Affluent. Confident. Optimistic. She will rise to the top of her company, or start her own. She embraces community...

The Athena Women : New Adventure Seekers : Reality Check Branding

Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...

Generations : Boomers : Demographics

Macro Trends

Future Family

In these turbulent times, the idea of family is becoming more important, as the nuclear family unit gives way to multi-generational clans and singl...

Family : Households : William Higham

Macro Trends

Freesumerism

As the cost of everything tends towards zero, the growing trend for Freesumerism is seeing the notion of value undergoing a major shift. Smart bran...

Free : Consumerism : Buying

Markets

Collaboration Culture

Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating with audiences, creators and peers to shap...

Fashion : Sports & Leisure : Beauty

Macro Trends

Alphas Now and Next: From the Sandbox to Roblox

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...

Generations : Gen Alpha : Demographics

Viewpoints

Belmond: Luxury Travel’s Responsible Future

Belmond is setting high standards for responsible luxury hospitality. Celia Geyer, the group’s senior vice-president of design and project developm...

Luxury : Travel & Hospitality : Society

Big Ideas

Cannes Lions 2023: AI Mania and the Meh-taverse

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...

Media : Advertising : Technology

Macro Trends

Work States Futures

With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs, early adopter businesses and organisati...

Workplace : Society : Technology

Big Ideas

Future Forecast 2023: Fashion

From dystopian aesthetics and lab-based textile alternatives to the growth of resale platforms and monetised archives, we look ahead to fashion in ...

Fashion : Design : Sustainability

Viewpoints

How Jewellery is leading the Circular Economy

Caroline Chalmer, CEO and founder of Finematter, discusses how the jewellery industry is changing in a digital landscape.

Luxury : Eco Design And Sustainability : Circular Economy

Futures 100

Futures 100 Innovators: June

In our sixth instalment of the Futures 100 Innovators, we spotlight the people creating community gardens, luxury LGBTQ+ dining and shoppable holid...

Futures 200 Innovators : F100 : Health & Wellness

Design Directions

Implicit Inclusivity

Designers are recognising the needs of disabled consumers, creating assistive products that are reduced to their most essential elements, with mini...

Technology : Design : Fashion

Design Directions

London Design Festival 2016: Design Directions

Designers at this year’s London Design Festival used imaginative and multisensory storytelling techniques to examine food design as a narrative too...

London Design Festival 2016 : Studio Swine : Eat Taipei

Design Directions

Intro-spectrum

A new wave of designers are exploring subdued narratives, embracing a spectrum of grey undertones, highly expressive graphics and layering surfaces...

Beauty : The E-motional Economy : Branding

Design Directions

Skin-sensual

Designers across a range of disciplines are drawing inspiration from the sensual and irregular qualities of the natural human form.

Texture : Tactility : Sensuality

Markets

Chinese luxurians

Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for ...

China : McKinsey : HNWIs

Design Directions

Rapha

On Wednesday afternoon, a pack of 24 cyclists descended on a country pub in Oxfordshire. To most passers-by it looked like a group of keen cyclists...

Heritage : Video Content : Biking

Design Directions

Mix Mash

Against a backdrop of optimism and experimental attitudes, and a willingness to take risks, we map a vibrant aesthetic direction fuelled by a wild ...

Pattern : Primitive : Hand-made

Macro Trends

Anxiety Rebellion

Instead of numbing their anxiety with substances or indulging in other vices, Generation Z are turning emotions into actions, challenging existing ...

Youth : Health : Culture

Trend Tracker

Bleisure

Identified by LS:N Global in 2009, Bleisure – business + leisure – refers to the increasingly blurred lines in consumers’ lives between work an...

Business : Leisure : Work

Micro Trends

London 2013 Safari

If energy, inspiration and an experimental attitude are what you are looking for, London has it in spades.

Selfridges : McQ : BeautyMART

Macro Trends

Gen X Now and Next: From Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their c...

Generations : Gen X : Demographics

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