LS:N Global

Big Ideas

World Retail Congress 2015 Review: Part 1

For the ninth annual World Retail Congress, retailers gathered in Rome to ponder the wave of technological innovation disrupting every aspect of th...

Big Ideas

New Designers 2014

This year's New Designers show in London was a hotbed of graduate talent focusing on projects from a range of disciplines, including visual communi...

New Designers : Graduate Show : London

Communities

Social Singles

Being alone has never felt less lonely. With more ways than ever to connect online, laptops, smartphones and tablets have become the only tools you...

Last-minute : Self-employed : Living

Design Directions

One Pig

Meat is murder, according to some, but few people can identify with the unseen act of ending an animal’s life that is necessary if we want to eat m...

Project : One Pig : Musician

Communities

Mexican Luxurians

From supporting local designers to connecting with the region’s rich artisanal culture, this tribe of consumers approach luxury wit...

Mexican Luxurians : Mexico : Luxury

Design Directions

Divergent Design

Designers are reframing the narrative surrounding neurodiversity from disability to hyperability through rich visual noise and joyful stimulation.

Design : Intersectionality : Health And Wellness

Communities

Digital Architects

A new community of consumers are curating fresh digital eco-systems to create new opportunities to engage with brands in a meaningful way.

Retail : Communities

Macro Trends

Enlightened States

The experience economy is pivoting towards personal transformation as the public imagination looks inwards, favouring self-discovery over shared sp...

Experience : Wellness : Leisure

Macro Trends

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down co...

Brandstanding : Sharing 2.0 : Civic Brands

Macro Trends

The Sharded Self

Social media is changing how we interact, make decisions and form opinions. As we pin, post and preen our way to an ideal identity online, these ...

Social Media Hotel : Identity : Online

Macro Trends

The New Sublimity

Consumers are turning away from their busy, hyper-connected, digital lifestyles and prioritising personal fulfillment and wellbeing.

Stuffocation : Spiritualism : Sublime

Big Ideas

Milan matters

Milan Design Week reflects consumer thinking, showcases innovative ideas and agenda-setting philosophies, and is an exhibition about the direction ...

Lifecycle : Kiki Van Eijk : Lights

Big Ideas

BoF Voices 2023: The Creative Crossroads

At The Business of Fashion’s Voices 2023 conference, the focus was on creative resilience, ethical and sustainable innovation, and how AI is reshap...

Luxury : Fashion : Beauty

Communities

Party-totallers

Tired of a culture that normalises inebriation and places alcohol at the centre of every event, Party-totallers are shunning the shots, beer and ...

Party-totallers : The Optimised Self : Non-alcoholic

Macro Trends

The Immortal Brand

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?

The Age Of The Long Near : Evernote : Long Now Foundation

Macro Trends

The Future of Soft Drinks: 10 trends

No longer are Coca-Cola and Pepsi the stalwarts of soft drinks. Brands are now to revamping their strategies and image to capture the attention of ...

Drinks : Soft Drinks : Non-alcoholic

Communities

Live Streamers

Live Streamers live their lives through the lens of Periscope, sharing their thoughts, their talents, even their daily dog walks, with thousands ...

Live Streamers : Periscope : Consumer Tribe

Macro Trends

The Athena Woman

Meet the modern woman. Educated. Affluent. Confident. Optimistic. She will rise to the top of her company, or start her own. She embraces community...

The Athena Women : New Adventure Seekers : Reality Check Branding

Macro Trends

Rurban Revolution

City dwellers are rejecting the impersonal ‘bigness’ of globalisation and corporations, and reconnecting with their communities. They are living hy...

Rural : Urban : Local

Macro Trends

The Fifth Scenario

At this very moment, the economy, the environment, science and technology, and the global balance of power are undergoing massive shifts: some are ...

Change : Hybrid : Dream

Macro Trends

Anxiety Rebellion

Instead of numbing their anxiety with substances or indulging in other vices, Generation Z are turning emotions into actions, challenging existing ...

Youth : Health : Culture

Trend Tracker

Bleisure

Identified by LS:N Global in 2009, Bleisure – business + leisure – refers to the increasingly blurred lines in consumers’ lives between work an...

Business : Leisure : Work

Micro Trends

London 2013 Safari

If energy, inspiration and an experimental attitude are what you are looking for, London has it in spades.

Selfridges : McQ : BeautyMART

Podcasts

Podcast: Devon Powers on Pandemic Futures

In the first episode of Back to the F**kture, Devon Powers discusses why forecasters failed to spot Covid-19.

Society : Podcast : Covid-19

Macro Trends

Gen X Now and Next: From Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their c...

Generations : Gen X : Demographics

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