Commodity

Mighty milk

News

Mighty milk

Amsterdam - Not just a supermarket bulk product, milk was given special attention last month at MelkSalon pop-up bar and shop.
MelkSalon : Sietske Klooster : Whole-system Thinking
The Personal Information Economy

Trend Tracker

The Personal Information Economy

The Personal Information Economy (PIE), first identified by LS:N Global in 2011, refers to the increasing awareness among consumers of how valu...
PIE : Data : Commodity
Scented cocktails

News

Scented cocktails

Los Angeles – Niche fragrance brand Commodity has rolled out mix bars in 35 Sephora locations in a bid to encourage customers to whip up their own ...
Commodity : Fragrance : Sephora
Sensory swirl: Fred Segal unveils DIY perfume kit

News

Sensory swirl: Fred Segal unveils DIY perfume kit

Santa Monica, California – Retailer Fred Segal is launching The Blend, a curated fragrance oil kit that enables customers to create customised scen...
Perfume : Fragrance : Commodity
Online Scent Concierge Services

Micro Trends

Online Scent Concierge Services

In the Personal Information Economy, brands are able to provide consumers with bespoke products and services by analysing their online data. Beauty...
Fragrance : Perfume : Cologne
Heaven scent: Service finds ideal fragrance online

News

Heaven scent: Service finds ideal fragrance online

US – An online tailoring system based in Los Angeles enables users to find their perfect scent without the hassle of heading to the shops.
Commodity : Scent Tailoring : Perfume
Personal Information Economy

Macro Trends

Personal Information Economy

Online, there are few places we can hide. From Facebook to Google+, Tesco, Wal-Mart, American Express, Foursquare and Bing, brands are recording ou...
PIE : Data : Commodity
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