Digital technology, the rise of start-ups and the ability to work remotely are changing the world of work. As employment becomes increasingly project-based and freelance, the idea of the traditional working week – and even the working day – is being disrupted. Instead of a clear separation between hours in the office and leisure time, many consumers now skip freely between work and play, at all times of the day and night.
As a result, cafés, clubs and hotels are creating spaces and amenities for Bleisurites, who want to settle down in a group with their laptops as well as stop at the bar for a glass of wine.
Click through the sections on this page to see how the Bleisure trend has been manifest since 2009.