Consumers are living hyper-locally, growing their own food and embracing small-scale micro-brands. They are making their urban lives feel as rural as possible. This is why we call these pioneers Rurban Revolutionaries.
Turning downtown blocks into villages with a rural feel, these Rurban Revolutionaries are redefining the look and feel of community, culture and consumption.
Their Rurban Revolution looks like the Swedish mobile phone app that points users in the direction of the nearest
farm shop, or like Arthur Potts Dawson’s new co-operative corner shop, The People’s Supermarket.
It tastes of honey from Eagle Street Rooftop Farm’s rooftop beehive and the herbs Christopher Nyerges finds foraging in Los Angeles. And it feels and smells like the fresh dirt turned over in allotments near Frankfurt.
Click through the sections on this page to see how the Rurban Revolution trend has been manifest since 2010.