Coffee connoisseurs: Melbourne’s rurban coffee jungle

12 : 03 : 2013 Hassell Practice : Urban Coffee Farm : Brew Bar

Melbourne- Young designers from the Hassell practice have brought the jungle to the city with its Urban Coffee Farm and Brew Bar installation.

Café culture in Melbourne is increasingly turning towards rurban values and revivalist ways of thinking, as discussed in our Melbourne Safari.

As the focal point for the Melbourne Food and Wine Festival, the installation appears as a jungle that has sprung up out of the city, removing city dwellers from the busy central business district for a moment and into an exotic landscape. 

The piece is designed to demonstrate the journey that coffee beans take, from where they are grown to the cup they end up in. It comprises 120 coffee plants along with shipping containers, crates and timber pallets. As part of the experience, visitors can relax beneath the trees and sample the coffee. 

With the jungle aesthetic there is a sense of spontaneity and haphazardness, and an unexpected rural landscape has been introduced to the city. 

The Melbourne Food and Wine festival will run until 17 March.

Discover More Daily Signals
Is Reddit the last authentic corner of the internet?

Daily Signals

Is Reddit the last authentic corner of the internet?

As AI-generated content floods the internet, Reddit is positioning its communities as a rare source of authentic opinion and lived experience with ...
Technology : Social Media : Reddit
Foudys builds a new home for women’s football retail

Daily Signals

Foudys builds a new home for women’s football retail

Foudys, the women’s football retailer, has opened a dedicated store at Manchester’s Great Northern Warehouse, marking a new step for the commercial...
Sports : Retail : Womens Sports
Stat: Gen Z report rising anxiety after engaging with health content online

Daily Signals

Stat: Gen Z report rising anxiety after engaging with health content online

A study by EduBirdie, an academic platform that offers writing services for students, has found that 46% of Gen Z in the US feel anxious ...
Health : Wellness : Statistic
Balenciaga backs Substack creators in media-first brand partnership

Daily Signals

Balenciaga backs Substack creators in media-first brand partnership

Balenciaga has become the first fashion brand to join Substack’s native partnership programme, enabling brands to invest directly in independent cr...
Balenciaga : Fashion : Substack
Atonemo and NTS Build a Player for Trusted Taste

Daily Signals

Atonemo and NTS Build a Player for Trusted Taste

Tech company Atonemo and online radio station NTS have launched a pocket-sized radio player designed for ‘omakase listening’ – a curated music expe...
Design : Technology : Tangible Tech
Stat: Gen Alpha show early interest in trade jobs despite AI boom

Daily Signals

Stat: Gen Alpha show early interest in trade jobs despite AI boom

A new survey of 2,000 parents and their Gen Alpha children (ages 5–16) has found that 85% of Gen Alpha children in the US (5–16) want a h...
Work : Technology : Statistic
Starbucks champions in-person creativity with new campaign

Daily Signals

Starbucks champions in-person creativity with new campaign

Starbucks UK has launched Made in Starbucks, a campaign celebrating its coffee houses as spaces where creative communities come together to collabo...
Starbucks : Coffee : Food
YOTEL introduces Anti-Appy Hour for screen-fatigued guests

Daily Signals

YOTEL introduces Anti-Appy Hour for screen-fatigued guests

Hotel chain YOTEL has partnered with digital blocking app Bloom to launch an Anti-Appy Hour across hotels in Amsterdam, Edinburgh, Glasgow, London ...
Technology : Hospitality : Travel
Stat: Generative search and chatbot advertising set to become the fastest-growing advertising channel

Daily Signals

Stat: Generative search and chatbot advertising set to become the fastest-growing advertising channel

Generative search and chatbot advertising is emerging as one of the fastest-growing channels in the global media market, as AI reshapes how consume...
Advertising : Search And Discovery : Technology
How Polaroid is owning analogue summer

Daily Signals

How Polaroid is owning analogue summer

Polaroid is turning anti-digital sentiment into a summer brand platform with its latest campaign, The Best of Summer is Analog. Supporting the laun...
Advertising : Out-of Home : Analogue
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN